(TrendHunter.com) These stunning fashion captures by photographer Alice Luker feature luxuriously dressed women in a lavish green garden setting. These shots seem as if the are a part of some dream, partially because…
(TrendHunter.com) These giftable foods have creative packages that are just as novel as the special treats they contain. One of the most exciting aspects of travel is getting to try foods exclusive to that area and…
Carat and MEC head the shortlist for this year’s Media Week Awards, with 12 and 11 shortlisted entries respectively, including one each in the hotly contested Media Agency of the Year category.
The biggest ad deal in history emerged over the weekend with the news that Publicis and Omnicom are merging, but there is more to the deal than the alleged conflicts of interest between clients, including Pepsi and Coca-Cola.
AISIDI, principal revendeur de produit et service mobile en Chine, s’associe avec Coordination Asia, un cabinet de design et d’architecture, pour le lancement d’une nouvelle série de magasins, AER. Slogan publicitaire inscrit sur le chemin noir au sol, comptoir Lego, jeu sur les typographies, le résultat est très réussi.
HelloFlo has nothing to do with Progressive Insurance or Binghamton alumnus and commercial superstar Flo. Considering that there aren’t too many other common uses for the word “flo,” what we are about to describe may be one of the strangest advancements in teen health education you’ve ever come across. Or it may be genius. I haven’t decided yet.
HelloFlo is a company that offers specific packages for women based on their individual menstruation needs. Each month, a woman can choose from the Low Flo, Medium Flo, or Heavy Flo packages that arrive at her doorstep without any awkward trips to the drugstore, assuming a cycle doesn’t start early. I’m not sure how practical it is to order these materials online, but if you are that uncomfortable buying tampons and pads in public, who am I to judge?
To reach out to younger girls, HelloFlo has recently released a promotional video, “The Camp Gyno,” a nearly two-minute comedic ad created by freelance copywriter Pete Marquis (who’s doing some work for W+K at the moment) and art director Jamie Mccelland (who once worked with the former at BBDO) with production duties going to Hayden 5. The video could’ve used some more direct mentions of the HelloFlo products, but it’s funny. If girls saying the word “vag” makes you uncomfortable, you might want to mute this. Also, watch out for Joan of Arc metaphors. 12 year-olds can be strange creatures.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) These enchanting fashion photos incorporate fluffy white hair and elegant all-white apparel. These looks are definitely lavish, but they are anything but ordinary. The model’s over-the-top…
Nuts, Zoo, Loaded and Front magazines have until 9 September to introduce “modesty bags” or The Co-operative will withdraw them from sale, the supermarket chain has announced.
(TrendHunter.com) This domestic abuse campaign uses beer to spread its message. As alcohol is a “leading contributor and catalyst of domestic violence,” this is a clever and fitting way to raise awareness…
And so it continues with the industry reaction to Publicom Omnicis Prime or whatever the new entity is called nowadays. We’ve just obtained separate memos to staff sent this morning from IPG chairman/CEO Michael Roth and IPG Mediabrands CEO Matt Seiler regarding their competitors’ merger. The former prefaces his lengthy note with the headline “Too Big to Fail?” while the latter offers a few reasons why IPG is dandy along with a little hint of some good news to come very soon on the UM front. We’ll just leave you with this Seiler tidbit below and let you read Roth’s perspective after the jump.
Says the Mediabrands chief exec, “Later today, we will announce another new business win, this time for UM. In the words of the newest IPG Mediabrands client, ‘scale matters, up to a point’…IPGMB is ‘big enough’ & then it’s about tailored service, which is where you rise above the rest.…”I think that says it all.” Read on what Roth has to say including IPG’s thoughts on major M&A efforts. We say it’s an interesting read.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Nadine Goepfert’s memory foam fashion jacket is part of her 2013 series entitled ‘The Garments May Vary.’ The collection embodies the concept of capturing an object that is…
Sir Martin Sorrell has poured cold water on the so-called “merger of equals” between rival agencies Omnicom and Publicis Groupe, which was announced yesterday, questioning the value to the former’s shareholders.
A week after he initially began his experiment, ad man Marty Weiss‘s search for friends in New York City soldiers forth, only this time with a little less success. Weiss’s man-on-the-street project, where he simply asks, “would you be my friend?” to total strangers, is essentially a self-promotional effort for his newly rebranded agency called, yes, Marty Weiss & Friends, which works with the likes of Grand Central and Sobieski vodka. If you stick around until the end, you’ll see Weiss, who seems like a friendly enough character though NYC passersby aren’t really having it, eventually catch up with a rather familiar name from the ad world. During his 25-year ad career, Weiss worked at the likes of TBWA\Chiat\Day and served as creative director/founding partner of another New York-based agency called Weiss Whitten Stagliano for well over a decade. You can check out his YouTube page here.
New Career Opportunities Daily: The best jobs in media.
Stolichnaya Vodka has come out swinging against the Russian government’s anti-gay policies in an attempt to thwart a growing boycott against the brand in the U.S. Meanwhile, corporations linked to the 2014 Olympics in Russia, including NBC, could be put on the defensive as gay-rights supporters urge U.S. officials to fight back against the country’s draconian laws, including potentially boycotting the games.
Stoli began feeling the heat last week when sex columnist Dan Savage called on U.S. consumers to dump Russian vodka to “show solidarity with Russian queers and their allies and to help to draw international attention to the persecution of gay men, lesbians, bisexuals, trans people, and straight allies in Putin’s increasingly fascistic Russia.” Since then #dumpstoli and #dumprussianvodka hashtags have spread across social media at rapid speed, leading some bars to pull Stoli from their shelves.
The brand has responded aggressively, including posting a colorful message across its website and Facebook page saying it “stands strong and proud with the global LGBT community against the attitude and actions of the Russian government.”
At the Paris press conference yesterday announcing the proposed $23 billion advertising goliath Publicis Omnicom Group, John Wren said the potential for client conflicts “is not overwhelming given size of transaction,” but he added that he does expect “difficulties.”
Among the seemingly most glaring conflicts is the prospect of archrivals Coca-Cola and PepsiCo and telecoms AT&T, Sprint, T-Mobile and Verizon living under the same holding-company roof.
While clients have generally become more flexible in devising structures to help them maintain a competitive advantage, there are wrinkles. Industry execs say some may have to re-examine agency relationships, per company requirements. And they expect a bit of sabre-rattling by clients who weren’t consulted on the deal (such as when Volvo threatened to move its business after Publicis merged Digitas and LBi without giving the car maker a head’s up).
“Volkswagen Delivery Trucks.
The right size for your needs.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Luiz Sanches
Copywriter: Rynaldo Gondim
Art Director: Julio Andery, Luiz Sanches
Photographer: Zombie Studio
Illustrator: Zombie Studio
Art Buyer: Teresa Setti, Paula Feijo
Account Supervisor: Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana, Isabella Franco
Advertiser’s Supervisor: Ricardo Barion, Gislaine Matano
Planner: Cintia Gonçalves, Sergio Katz
CBS and Time Warner Cable are each asking the public to take their side in a nasty carriage dispute that could black out the network in several major markets, the latest in a series of PR battles over the fees programmers charge pay-TV companies. But these kinds of appeals may be growing futile — or worse.
“Just one non-original part change the whole story.”
Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Copywriter: João Caetano Brasil
Art Director: Alexandre Pagano, Raphael Taira, Bruno Mukai
Photographer: Rodrigo Ribeiro
Art Buyer: Stella Crippa, Mauro Moura
Account Supervisor: Pablo Arteaga, Ricardo Forli, Junior Bottura, Luisa Prado, Anelene Putini, Carolina Younis
Advertiser’s Supervisor: Lélio Ramos, João Ciaco, Maria Lúcia Antônio, Michele Abatemarco, Edward Sousa, Renato Giovannini
Planner: Marcello Magalhães, Tiago Lara
Media: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Fábio Requer, Fernando Bombonat
It was fitting that Ad Age’s Small Agency Conference convened in Portland, Ore., where one of adland’s now-largest independents, Wieden & Kennedy, was born as a small shop some 31 years ago. Its founder, Dan Wieden, ended his keynote saying, “Oh, how I wish this agency was 10 years old, small once again. Oh how we wish we were you.”
But for players small or big — or somewhere in between — last week’s conference offered sound advice from speakers who started their own shops, challenger brands, and even established global companies. Here are five takeaways from the conference useful for any size agency:
Deconstruct your performance after a pitch — win or lose. Knowing why your agency won or lost a pitch is critical, said Laurie Coots, the former global CMO of TBWA and outgoing president of consultancy Disruption Works. Analyzing a pitch can help agencies figure out their strengths and weaknesses and assess what’s working in the pitch process and what’s not. Ms. Coots said that agencies should appoint a “cool head” — someone who is not part of the entire process, is unemotional about the situation and can analyze the pitch impartially.
Bauer Media, the owner of Kiss and FHM, has agreed an estimated £20 million to £25 million deal to buy Absolute Radio from Bennett, Coleman and Co, the owner of the Times of India.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
