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PizzaExpress group marketing director Emma Woods is set to leave the Gondola Group subsidiary to join Merlin Entertainments as its first ever group marketing director.
Walmart’s same-store sales recently slowed as the retailer took hits on sales of big-ticket items because of late tax refunds and a late spring. But the company continues to gain market share in groceries and consumables.
It can thank, in part, the hundreds of local-market-basket price-comparison ads it has running in 70 markets. The ads show Walmart shoppers comparing receipts from competitive grocery chains to the prices they could have gotten at Walmart.
While competitors have objected to the discount giant’s comparisons and asked state attorneys general to investigate in some cases, no formal probes have been launched. In an interview during Walmart’s recent shareholder meeting in Bentonville, Ark., Chief Marketing Officer Stephen Quinn outlined how Walmart thwarts legal challenges, as well as its most recent effort to target fuel discounts, a mainstay of supermarket loyalty-card programs.
A train safety campaign, an organ-donor push, a pet adoption drive and a missing-children app.
In its 60th year, much of the creative work being honored at the Cannes Lions International Festival of Creativity has circulated around a common theme: do-gooding.
McCann Melbourne’s "Dumb Ways to Die," which seeks to prevent accidents in the Australian train system, won a total of five Grand Prix awards, the highest award doled out at the festival. Out of Brazil, the "Immortal Fans" push by Ogilvy urged soccer fans to sign up to donate their organs, and thus keep their hearts beating for team even after death; it took home the Grand Prix in the Promo category. Another campaign that racked up Lions was "Driving Dogs," a puppy-adoption campaign for the SPCA by DraftFCB New Zealand, done in collaboration with MINI Cooper, which taught dogs how to operate a car. JWT China’s "Baby Back Home" app, which turned China’s citizens into search volunteers by letting them take a picture of a child and then comparing it to a missing children’s database via face-recognition technology, won a Gold Lion in the Mobile category.
VocaLink has today unveiled a new mobile payment service backed by the UK’s major high-street lenders, which provides the infrastructure behind Bacs, Direct Debit and Mobile Top-Up.
AOL is preparing to launch Al Huffington Post Maghreb, its first edition for African countries, later today.
“The ad that helps people to go further
In 2012, Ford launched the all-new EcoSport. It was the first global campaign with the brand’s new concept: Go further. So we decided to make a print ad that could literally take people further.
We started a partnership with a road toll company in Rio de Janeiro, Brazil – Auto Expresso – and placed pre-paid chips inside every ad. The ads allowed for one free pass through the automatic tolls.
Over 70% of ads were used as toll payment, helping the New EcoSport to achieve the leadership in its segment with record sales in december.
1. Take away the adhesives.
2. Stick the ad on the car’s windshield.
3. Pass through an Auto Expresso toll and have a nice trip.”
Advertising Agency: JWT, Brazil
CCO: Toby Barlow
Creative Director: Fabio Brandão
Art Director: Fábio Santoro
Copywriter: Pedro Furtado
Planner: Newton Nagumo
Media: Ricardo Medeiros, Camilla Rodrigues, Gabriela Dib e Beatriz Guerzoni
Account: Sergio Silveira, Daniel Baena, Graziela Guido e Camila Marcondes
Rtvc: Luana Aghata e Fernanda Peixoto
Graphic producers: Flávio Schaefer / Flavio Colella
Production: Conspiração
Director: Diogo Cunha
Audio: Saxsofunny
“For those stains that destroy your clothes.”
Advertising Agency: KEVLAR, La Paz, Bolivia
Creative Director: Federico Alonso G.
Art Director: Alejandro Sejas G.
Copywriter: Federico Alonso G.
Account Manager: Mariana Fernandez-Davila M., Andreina Peralta S.
Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Glauber Dorotheu
Copywriter: Thiago Monteiro
Illustrator: Mariana Valente
Planner: Rafael Forti
“Volkswagen Beetle Cabriolet. For sun addicted.”
Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Aurelio Tortelli
Creative Director: Michela Grasso, Daniele Ricci
Art Director: Christian Popodi
Copywriter: Maurizio Tozzini
Account Supervisor: Anna Chiara Pelletti
Post Production: Silvia Brumana
Fentimans Curiosity Cola pokes fun at Coca Cola’s personalised bottle campaign in a cheeky new tactical poster for the brand. The press and outdoor campaign, which sends up the new Coke bottles brandished with popular first names, is by Sell! Sell!, The poster says: “Buy a weedy cola with your friend’s name on it or buy a proper cola with our name on it.” It positions Curiosity Cola, which is botanically brewed and contains only natural ingredients, as a proper, superior-tasting Cola.
Advertising Agency: Sell! Sell!, London, United Kingdom
Creative Director: Vic Polkinghorne
Advertising Agency: Engine Group, Australia
Creative Director: Kory Mcavoy, Tim Hall
Account Director: Sarah Ferguson
Graphic Designer: Megan Nguyen
Photographer: Alex Buckingham
Retoucher: Justin Overell
Photographer’s Assistant: Paul Castle
Projet d’une semaine, de la conception à la réalisation, Farewell Co. donne naissance à un kit de voyage pour gentleman. Esthétique et pratique, le projet ne néglige aucun détail, puisque son logo même est basé sur un symbole Nomad signifiant Good Road To Travel. A découvrir en détails dans la suite.
MTV has put Snapchat, the time-limited photo and video sharing app, at the centre of the digital marketing campaign for the sixth season of UK reality show ‘Geordie Shore’, in what it claims is a TV first.
Advertising Agency: Lowe, Singapore
Chief Creative Officer: Dominic Stallard
Executive Creative Director: Dominic Stallard
Copywriter: Ashlynn Sum
Art Director: Liong Khoon Kiat
Photographer: Jeremy Wong / Nemesis Picture
Typographer: Liong Khoon Kiat
Art Buyer: Jacqueline Wong
Account Supervisors: Srija Chatterjee, Ranjit Jathanna
Account Manager: Khatkhanang Chavalitsakulchai
Planner: Jonathan Nienaber
Retouching: Miracle Factory
Advertising Agency: Leo Burnett, Sydney, Australia
Chief Creative Officers: Andy Dilallo, Mark Tutssel
Creative Directors: Vince Lagana, Grant Mcaloon
Copywriters: Iggy Rodriguez, Andy Dilallo
Art Directors: Justin Carew, Andy Dilalo
Photographer: Simon Lister
Producer: Michelle Browne
Retoucher: Michel Luland
Grindr, the gay dating app, was the most-used app across three locations at this year’s Cannes Lions Festival of Creativity.
LV=, the insurance and savings provider, has launched a multimillion-pound ad campaign to promote the benefits of its car insurance policies.
As National Pride month winds down for the LGBT community, Grey Poupon and CP+B have teamed for a small piece of content in support of gay rights. A Facebook image posted yesterday afternoon depicts two men in separate cars holding hands through open windows, a heartwarming riff on a famous 1981 ad for the mustard-maker. Earlier this year, CP+B used the famous spot as a backdrop for a “Lost Footage” reveal during the Academy Awards. In the original commercial, two mayonnaise whiteys pull up side-by-side in Rolls Royces. One man happens to be eating some mustard-garnished food in the backseat, while the other politely asks for some Grey Poupon. Instead of sharing, the first man drives off devilishly. Perhaps, thirty two years later, he had a change of heart.
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