Hasta La Creative!

In a toughening ad market, the network was able to increase what it charges to reach 1,000 viewers by an average of 7.5 percent.

The global revolutionary moment we’ve all been waiting for.

REUTERS/UMIT BEKTAS

It almost happened back in May 1968 when a fiery Situationist-inspired riot in Paris’s Latin Quarter set off a chain reaction of marches, sit-ins and uprisings in hundreds of cities and campuses around the world.

For a tantalizing few months it really felt like the beginning of a new Epoch, the first global revolution… but then…  it was over.

In 2003, it almost happened, when millions of people marched in protest against the American invasion of Iraq… for a few weeks it felt as if the passion of the people could change the way wars are fought and the way our world is run… but then this moment of high global passion passed. Everyone went back to business as usual.

It almost happened in September 2011, when an Arab-Spring-inspired occupation of Wall Street catalyzed – in rapid fire succession – a thousand occupations across the globe. Throughout the month of October it seemed as if leaderless horizontalism – and the indignation, idealism and commitment of young people world wide – would break Big Finance and give birth to a new global mood… but then came the police raid of Zuccotti, the forced evacuation. People got afraid… spirits crashed. Winter came and it seemed at times as if it were all a dream.

Now, thanks to the relentless and fiery passion of Turkey’s youth, we’re living through another one of these global revolutionary moments.

Perhaps this time the fumbling incompetence, arrogance and secrecy of our leaders has finally become too much to bear? Maybe this is the beginning of a chain reaction of refusal against corpo-capitalism and the dead-end future it offers from which the world’s power elite will never fully recover?

Maybe this time we can ignite the hot ashes in the belly of youth worldwide and spread the fire of a truly Global Spring.

Maybe.

This weekend, and in the days beyond, let each of us play our part in this global moment by beginning to reclaim – at long last – our own hearts, minds and souls.

For latest event details, updated times and meeting locations, please verify at Gezi Events or on the Gezi Around the World Tumblr.

• MILANO, 6h June, 19:00 Piazza Castello
• ZURICH, 6th JUNE, 18:00
• TUNIS, 6th June, 15:00 pm
• PARIS, 6th June, 19:00 – 20:30, porte Saint-Denis
• STRASBOURG, 6th June, 19:00, place de la république!
• LYON, 7th June, 18:00, place des Terreaux
• STRASBOURG, June 7 19:00 place Kleber Strasbourg
• PARIS, 7th June 19:00, Jardin des Tuileries
• SYNTAGMA SQ. ATHENS, June 8th, 19.00
• NYC,  ZUCCOTI PARK 8th June, 12:00
• NYC, UNION SQUARE PARK, 6th June, 19:00
• MADRID,  June 7pm in Puerta del Sol
• MONTREAL, Canada 9th of June, Sunday 2pm
• OTTAWA, Canada 8th of June, Saturday 6pm, Parliament hill
• YOUR CITY, find an event or schedule one at GeziGlobal.TK.

Dare to dance without knowing the next step.

… Then take that step with others.

Read more on Adbusters.org

With each new announcement about the upcoming launch of the Xbox One, Microsoft seems to be making a few more enemies.

Gamers and industry observers have become increasingly skeptical of the next-gen gaming console thanks to features that seem catered far more to piracy-paranoid game publishers than to game buyers. For example, Microsoft said today that users won't be allowed to play games if their consoles are disconnected from the Internet for more than 24 hours. (Laughably, the brand says you can still "watch live TV" while disconnected, though I'm not sure defaulting to a cable box is a great selling point.) Reddit's Gaming community has exploded today with posts mocking the Xbox One's unpopular features and requirements. As of this writing, 23 of the top 25 posts on the Gaming subreddit are anti-Microsoft (check out several of the best after the jump).

It's not all a reaction to the required-connection announcement, either. Despite Microsoft's assurances that you'll be able to turn off the motion-detecting Kinect's microphone and camera, gamers still see the mandatory peripheral as an potential invasion of their privacy. Players also weren't thrilled to hear that the ability to buy or sell used games will be determined by the game publishers, who might require you to pay full price when you install one of their titles, even if you buy the disc used.

The infuriated response by gamers is definitely a PR nightmare for Microsoft, but here's the real question: Will Sony manage to keep looking like a hero? So far, Sony has revealed relatively few details about the PlayStation 4, and there's a good chance that as gamers learn more about Sony's own anti-piracy measures and hardware requirements, much of the brand's recently garnered goodwill could erode. Or as today's most popular Reddit Gaming post puts it, "Don't screw this up, Sony, and you will own the next generation."

Big Mac, McDLT, Quarter Pounder with … a Chicken Rice Wrap?

McDonald’s is adding rice products to its menu for the first time in China, in a  bid to better appeal to local tastes.

"Our new platform is all about winning the night by listening to what consumers want from McDonald’s for dinner and after," Kenneth Chan, CEO of McDonald’s China, said in a news release. "They want … more filling portions but at the same great value, quality and convenience they have come to expect from McDonald’s."

Continue reading at AdAge.com

Gary Vaynerchuk became a video star and disruptive force in the wine industry care of his success with Wine Library TV. But he gave that up and has been busy building his social media marketing agency Vayner Media–taking it from 30 to 250 “young people.”

Doing so, has meant the continual emptying (and refilling) of his proverbial bucket. In other words, @GaryVee like most managers, needs to move things off his plate so he can concentrate on the big objectives in front of him.

Unlike most managers though, Vaynerchuk is compelled to create content and to interact with thousands of people online. He calls it scaling one-to-one. But scaling one-to-one is a high wire act with no net to catch you when you fall, and you will fall down repeatedly without a workable answer.

According to Forbes, Vaynerchuk has assigned the challenge of capturing his fast-moving thought stream to a staffer, who presumably shadows his boss throughout the day.

Why is Vaynerchuk doing this, and opening himself up to claims of narcissism? “Content is the cost of entry to relevance in today’s society,” he says. He also predicts the rise of thousands of “content people” who will speak for busy executives in social channels. I suppose the new role is something like a speech writer, but for the always-on 21st century media environment.

I am a fan of Vaynerchuk’s, but there’s something about outsourcing one’s personal story and daily interactions that I don’t like. For brands, yes — hire a whole team of content people, a.k.a. writers, photographers, videographers and designers. But for individuals invested in their personal brand, I’m not so sure.

Vaynerchuk admits he’s not a writer, and that he needs help conveying his pearls of MarCom wisdom in text. No harm there. My concern is that this isn’t a solution for scaling one-to-one that many people will chose to employ. And that leaves the challenge unmet. So, how do you scale one-to-one and remain authentic?

Update, 8 June 2013: The real Gary Vaynerchuk showed up here, and on Twitter to explain his moves in greater detail. I appreciate his willingness to engage — after all, that’s what a pro does.

@adpulp I’m not delegating my voice I’m building infurstructur to capture more ofIt – still all Mine

— Gary Vaynerchuk (@garyvee) June 8, 2013

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