All agencies know what it’s like to get that phone call: the one with bad news on the other end telling you a big account is walking out the door.
That’s what Fallon went through today when General Motors informed the shop that after three years, it was being replaced by a trio of Interpublic Group of Cos.’ shops: Hill Holliday in Boston, Campbell Ewald in Detroit and Lowe. Together, they form an offering dubbed "Rogue."
In explaining the automaker’s decision to staff, Mike Buchner, CEO at the Publicis Groupe-owned agency in Minneapolis, said it was undeserved and defended the agency’s work. General Motors declined to comment on the memo.
(TrendHunter.com) The Walt Disney Company has created several iconic fairytales and movies that people of all ages seem to cherish, and these re-imagined disney characters are revamping those iconic storybook figures…
(TrendHunter.com) The photoshoot starring Silent Models’ Taylor by Jeff Tse, a photographer based in New York City, is full of playful beauty looks that have been given a high fashion twist. But those who don&#…
L’artiste malaisien Tang Yau Hoong nous livre sa vision de l’espace dans sa série « The Art of Negative Space ». Sans délimitation réelle, ses illustrations confondent le plein et le vide, le ciel et la terre, donnant à voir non pas un mais des espaces qui se complètent et s’opposent au sein de chacune de ses créations.
Where you can see Chelsea Clinton, Tracy Morgan, John Legend and Nina Garcia all in one place? You can either attend Samsung’s 13th annual Hope For Children gala in New York City on Tuesday, or you can watch the red carpet live stream on "What’s Trending" with host Shira Lazar starting at 5:30 Eastern time below.
Hope For Children is a philanthropic endeavor undertaken by Samsung to promote children living "smarter, healthier and more sustainable lives." Last year it raised $31 million for programs in 500 schools and charities, showing that all those tablets, TVs and smart phones really do have a higher purpose. Samsung is also sponsor of YouTube talk show "What’s Trending," and tapped YouTube stars iJustine and Destine to have their fans compete for $25,000 donations to the charities of their choice.
"As social media grows in importance, we look to work with partners that are great at raising awareness of these charities through these channels," said Samsung director of consumer engagement Matthew Moller.
Altria is joining the e-cigarette fray. The nation’s largest cigarette maker will debut MarkTen, its first electronic brand, this August in Indiana under its Nu Mark subsidiary.
The announcement makes Altria, owner of Philip Morris USA, the last of the major U.S. tobacco companies to recently make a push into the growing field of e-cigarettes, which command 1% of the cigarette market. The push in e-cigarettes comes as the traditional cigarettes face declining sales, tax hikes and increased opposition from health and anti-tobacco groups.
The recent push into e-cigarettes marketing by major marketers comes during an absence of government regulation in the segment. Spending on e-cigarette TV ads was up 17.9% from 2011 to 2012 and print ad spending shot up 71.9%, according to a Citibank report.
35 years from now, nearly 5 billion people will not have regular access to water. Are you just going to stand by and watch it happen? Take action now at projetoagua.org.br
Vonage isn’t your father’s mobile phone carrier. To prove it, the brand has enlisted a new Chief Generosity Officer, and taken a page from Geico’s caveman in the process.
This is JWT’s first work for the brand. What do you think? Will the above philosopher of the people help educate mobile phone users about the “archaic ways” of other carriers?
Brand Channel spoke to Barbara Goodstein, Vonage’s CMO, about the spot. Goodstein calls the character “campaignable and relatable” and “combining the mind of a professor and the tech-savvy look of an engineer. He’s exactly what we were hoping he would be in terms of attracting attention and being interesting and someone people would want to talk about.”
Okay, so he’s not a caveman wannabe or a street person. Vonage’s Chief Generosity Officer “has the mind of a professor and the look of an engineer.” And look, he’s wearing a tie!
It’s hard to say for sure if Vonage is making fun of the Chief Generosity Officer idea here, or embracing it. I am inclined to think it’s all a joke — the production lends itself to this argument. However, the concept of a more generous mobile provider is no laughing matter.
(TrendHunter.com) The Citybook Modular Bookcase may look like an abstract piece of furniture inspired by geometrical shapes, but there is more order to the madness than first meets to eye. As its name suggests, a bit…
McCann Worldgroup Chairman-CEO Harris Diamond is continuing to make a series of management shifts in an effort to revamp the Interpublic Group of Cos.’ agency network.
His latest hire is Suzanne Powers, who joins McCann from MDC Partners’ CP&B, where she served as global chief strategy officer. She takes on the same role at McCann, and succeeds Daryl Lee. He was promoted by Mr. Harris to global CEO at UM, the network’s media arm.
Ms. Powers joined CP&B in 2010 after spending a decade at Omnicom Group’s TBWA, where she worked on Nivea, Mars and GSK.
(TrendHunter.com) Even if you dread having to add another candle to your cake each year, these funny birthday products will surely make the occasion one to laugh about. Aging is inevitable and while it’s not…
In a surprise move that angered labor unions and its junior partners, the conservative-led coalition government said the broadcaster, ERT, would shut down at midnight Tuesday.
Recentemente, Johnnie Walker realizou um concurso de curta-metragens, nomeado “The Walkers”, que desafiou os cineastas participantes a colocar em exposição seus olhares sobre situações que evidenciassem o conceito de “seguir em frente, caminhar”, principais valores da marca.
Foram escolhidos sete blogs brasileiros para divulgar os curta-metragens vencedores, e a campanha foi muito bem pensada para que o conceito da marca não se perdesse. Cada blog divulgou um dos vídeos, além de postar um banner que direcionava o navegante para outro blog, com o próximo vídeo premiado. Dessa forma, criamos uma espécie de corrente, que fez com que assistir o vídeo não fosse uma tarefa entregue de bandeja, pois o usuário teria que largar a passividade e persistir para ver o próximo curta, sempre remetendo ao conceito “Keep Walking”.
Essa com certeza foi uma campanha que enquadrou todos os mínimos detalhes ao branding de Johnnie Walker, pois fez com que fossem alterados os comportamentos dos leitores, que em tempos atuais esperam que tudo venha muito fácil por meio da internet.
Um dos vídeos premiados foi “Cris do Morro”, que você pode ver no topo desse post. Escolhemos esse para publicar pois, contando fatos reais, expõe que há outras maneiras de prosseguir e acreditar no sonho sem se desviar para o caminho errado.
Veja como a ação fluiu pelos blogs, com o exemplo do blog TRETA, clicando em http://bit.ly/108XFpH
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[Esse post é trazido a você por Johnnie Walker. Texto de responsabilidade do anunciante.]
Coup de cœur pour le photographe australien Irenaeus Herok qui nous propose avec cette série « Bondi Haze » de découvrir de superbes images de la plage de la banlieue de Sydney, le tout sous la brume. Une ambiance envoûtante se dégage de ces clichés, à découvrir en détails dans la suite de l’article.
Gillette has a super-geeky Man of Steel tie-in and YouTube takeover going on right now, where they ask an impressive list of celebrities, "How does Superman shave?" Bill Nye, the science guy, offers a theory based in materials science. Super-geek movie director Kevin Smith suggests he uses a piece of the spaceship he came to Earth in (while detailing and dismissing some super other amusing theories, including the one from the comics that he uses his heat-vision reflected in a mirror to burn each hair off). The Big Bang Theory's Mayim Bialik (whom you may know as Blossom, and who also has a real Ph.D in neuroscience) puts forth that Superman has super-Nair. Finally, the MythBusters guys give five or six theories before landing on the Large Hadron Collider. Surprisingly, but not in a bad way, no one said with a Gillette razor. It's a smart idea and a great tie-in. Ad agency Concept One came up with the notion for Gillette. If you want to hash over your own theory, tweet at #HowDoesHeShave. Or just search it to geek out on the crazy pseudo-science theories. Asking comic-book nerds to argue an absurd bit of superhero minutiae on social media? Their evil plan just might work! More spots below.
(TrendHunter.com) A campaign called ‘Super Beards’ for the Braun Cruzer electronic shaver transforms ordinary beards into their vigilante counterparts. The print ads show a series of beards shaved to…
Tiger Woods's latest chapter in his blood oath to Nike is this ad from Wieden + Kennedy in which the golfer is compared to a track-and-field competitor, a boxer, a basketball player and a baseball player (referencing Babe Ruth, no less). The idea is to stress golf's athleticism, but all it did for me was reinforce how lethargic golf is compared to sports where people aren't driven around in carts with other people who carry all their stuff. I would like to see how Tiger trains for big tournaments, though, so maybe next time Nike could be less roundabout in its approach. Credits below.
CREDITS Client: Nike Golf Spot "The Sport of Golf"
Agency: Wieden + Kennedy, Portland, Ore. Creative Directors: Don Shelford + Rob Thompson Copywriter: Tom Sebanc Art Director: Derrick Ho Producer: Felicia Glover Account Team: Scott Sullivan + Karrelle Dixon Executive Creative Directors: Joe Staples / Susan Hoffman Agency Executive Producer: Ben Grylewicz
Production Company: Bob Industries Director: Brad Parker Executive Producer: TK Knowles Line Producer: Melissa Murphy Director of Photography: Morgan Susser
Editorial Company: Joint Editorial Editor: Kyle Valenta Post Producer: Lauren Pullano Post Executive Producer: Patty Brebner
VFX Company: The Mission Executive Producer: Michael Pardee VFX Supervisor: Mark Kolpack VFX Producer: Ryan Meredith CG Lead: Pitor Karwas VFX: Rob Trent
Music Composer: Philip Glass Sound Designer: Jeff Payne Song (if applicable): "67 Cities"
Mix Company: Eleven Sound Mixer: Jeff Payne Producer: Caroline O’Sullivan
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
