Hasta La Creative!

Para comemorar os 50 anos de Burger King em Porto Rico, a marca criou o acessório Hands-Free Whopper Holder que, preso no corpo, permite que qualquer um coma um Whopper sem usar as mãos.

Usando um banco de dados da empresa, Burger King identificou os 50 consumidores mais leais à marca e os enviou o kit Hands-Free Whopper Holder de presente.

Em um mundo multitarefa, como usar as mãos para fazer todas suas atividades diárias e ainda conseguir saborear um Whopper?

O vídeo da campanha, acima em destaque, mostra pessoas completamente diferentes comendo um Whopper com o kit em suas atividades rotineiras. Do jogador de basquete ao guarda de trânsito, do tatuador a estudante, Burger King satiriza a vida multitarefas e democratiza a necessidade de comer um Whopper, sem importar a hora e o lugar.

Para quem quiser ter um, é preciso cadastrar o cartão de crédito no BK Rewards, um sistema de recompensa para os fãs mais assíduos – por enquanto, funcionando apenas em Porto Rico.

O acessório, de material plástico, foi construído através de uma impressora 3D. Veja abaixo todo o processo.

Post originalmente publicado no Brainstorm #9
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Seeking to beef up functionality and take one more arrow out of the quiver of naysayers, Tesla Motors today announced it will expand its Supercharger network to most U.S. and Canadian metro markets over the next year. That would enable Tesla owners to make the cross-country drive from New York to Los Angeles for the first time. The Silicon Valley-based company’s current Supercharger networks stretches from Washington D.C. to Boston on the East Coast and California and Nevada on the West Coast.

Tesla also announced improvements to the Supercharger technology that would enable owners of the company’s Model S sedan to eventually cut charging times in half. According to Automotive News, CEO Elon Musk said the fast-charge stations are being upgraded from 90 kilowatts to 120 kilowatts, meaning they will be able to return most of the vehicle's range in 20 to 25 minutes — roughly twice as fast as the current charging time. The upgraded chargers will be available within the next few months, he said.

The price of Tesla shares surged this month after the electric car company announced its first quarterly profit and said it had completed paying off a $465 million federal loan.

Continue reading at AdAge.com

(TrendHunter.com) This stunning beauty photography series consists of close-ups that really showcase Jessica Rivera’s talent as a make up artist. These bold looks range from dark evening looks to pretty in pink…

Six months after his ouster as chairman-CEO of McCann Worldgroup, Nick Brien has been tapped by search marketing firm Covario to serve on its board of directors.

In the San Diego-based agency's announcement, Mr. Brien is described as a "strategic consultant, board advisor and angel investor" and someone who "commits time and money to numerous causes related to world health and human rights."

When Mr. Brien exited McCann in November, he took with him a $4.2 million exit package on top of sizable earnings in 2011. His total compensation of $4.8 million made him the company's second-highest-paid executive, behind Chairman-CEO Michael Roth ($13.0 million).

Continue reading at AdAge.com

It's another one of those things that shouldn't be a story but is—an ad from a major U.S. brand featuring an interracial couple and their daughter. You'd think this new Cheerios ad from Saatchi & Saatchi in New York might go largely unnoticed, given the plethora of interracial couples on TV shows these days. (NBC's Parenthood is a notable example, though far from the only one.) But it's not going unnoticed—it hit Reddit's front page, a place largely reserved for life's great oddities, and the YouTube view count is rising fast. The problem is that TV ads have always lagged TV programming in this regard, as so many brands are clearly scared of being perceived as making a political statement with the casting of their commercials. Thus, the Cheerios ad, despite its characters being representative of tens of thousands of actual couples in America, sticks out like a sore thumb. And then you have the YouTube comments section, which predictably has devolved into an endless flame war, with references to Nazis, "troglodytes" and "racial genocide." At what point will an ad like this just seem normal?

UPDATE: Camille Gibson, the brand's vice president of marketing, said in a statement: "Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families, and we celebrate them all." On Monday's Today show, she added: "The [YouTube] comments that were made were, in our view, not family friendly. And that was really the trigger for us to pull them off. … Ultimately we were trying to portray an American family. And there are lots of multicultural families in America today."

Proud to play the mom in this adorable new @cheerios commercial! bit.ly/13XhPC2

— Whitney Avalon (@whitneyavalon) May 28, 2013

Excited about the reality show Knitting Wars? If sew, too bad—it's fake. It's one of five bogus lowbrow programs dreamed up by CHI & Partners in New York for a poster campaign advertising New York PBS station Thirteen. The other shows: Bad Bad Bag Boys ("Cleanup on every aisle"), Bayou Eskimos ("Their life is headed south"), The Dillionarie ("Life's a pickle") and Married to a Mime ("She's got plenty to say"). They're all ludicrous, but you wouldn't bat an eye if they were on TLC. "The fact that you thought this was a real show says a lot about the state of TV," says each ad, before asking you to support more "quality" programming on PBS. It is sort of sad that quality programming is so scarce today. It's like each new show is trying to out-stupid the last. So PBS makes a great point and delivers it with its trademark dry wit. That's just like them. They're such killjoys. More posters below.

Christine C. Quinn, the City Council speaker, offers a look at her transformation from middle-class Long Island daughter to front-runner for mayor of New York.

The Chicago Sun-Times and its sister suburban papers have eliminated their photography staff and will ask the papers' reporters to provide more photography and video for their stories.

Managers at Sun-Times Media Holdings, the Wrapports LLC unit that owns the papers, told the photographers in a meeting this morning that it was cutting their jobs, according to people familiar with the situation. The number of full-time workers affected is about 20, but including part-time and freelance employees, it could be closer to 30, they said.

While the company still will hire professional freelance photographers for coverage, it will increasingly rely on reporters to take photos and video to accompany their stories, the sources said.

Continue reading at AdAge.com

Bill Imada

Before May runs out, let's spend a few moments thinking about the importance of Asian-Pacific American Heritage Month, a time when the country recognizes the contributions and achievements of Americans of Asian, Native Hawaiian and Pacific Islander heritage.

Continue reading at AdAge.com

Three models, Olcay Gulsen, Tess Milne and Anna Nooshin have lent their gams and bootys to Stop Aids Now for a campaign created by Achtung!

On a site which is painfully slow to load, you can admire these three women’s legs from high-heeled feet to mini-skirted ass. It’s all about…ahem…raising awareness of women in Africa affected by HIV. The deal is you stare — because staring is caring — until you are so tantalized that you can’t take it any longer and you whip out your — no, not that — wallet to buy the skirt the three ladies are wearing, proceeds of which go to the cause.

But you really don’t care about that. You just want to buy the skirt, give it to the girl of your dreams, have her model it while you stare at her and, yes, care for yourself.

If you don’t want to buy the skirt, you can just share with your friends on Twitter and Facebook the fact you’re a pervert staring at women’s asses…in order to see more ass. But all you’ll see is more of the skirt. Which, hey, if you don’t have a girl, can’t get one, but, after all that staring, have reached the point where, well, you just need to…ahem…finish and get back to work then by all means, feel free to share.