Hasta La Creative!

Follower counts in social channels don’t mean much, but no matter how many times a social media expert repeats this fundmental bit of advice, numbers continue to dazzle CMOs and others famished for metrics.

Which explains why Land Rover has made a note of a social media milestone, namely its one millionth “Like” on Facebook.

Even if the occasion isn’t actually all that auspicious, the ad is a nice “Thank You” note to Land Rover fans.

And why not take the opportunity to say thanks for your attention, thanks for buying Land Rover and including the brand in your social updates?

The post Land Rover Gives Thanks And Praises For Its 1 Mil. Facebook Fans appeared first on AdPulp.

As much as we all talked about 2013 finally being the Year of Mobile, I’m convinced that it actually is going to be the Year of Video. Here’s why:

Viewing is growing on video, with more time spent on more devices. Too much is made of falling network prime-time ratings. According to our estimates at GroupM, overall video consumption is up year on year by about 3.7%, assisted by viewing of streaming video on PCs, connected TVs and mobile devices. According to the latest comScore, on average, 183 million Americans view 215 videos each month online. Mobile’s big boost is also being driven by video, with Cisco forecasting that by 2016, two-thirds of mobile traffic will be viewing video.

Dynamic content is growing audiences. The rules are being re-written on the back of strong original programming investment. Cable network AMC’s “Walking Dead’ was the second highest rated show on prime-time television, beating top network shows such as FOX’s “American Idol” and ABC’s “Modern Family” in straight 18-49 ratings. Netflix’s “House of Cards” reportedly pulled in 2.7 million viewers in its first 12 days, which is about the same as what premium cable network Showtime’s pilot of “Homeland” achieved in live and on-demand viewing when it launched in 2011.

Continue reading at AdAge.com

“BRing voice back.”

The internet has everyone trapped in its world wide web. We’re so busy trying to connect with our online acquaintances, that we’re disconnecting with those who matter: our family. Our online voice is getting louder and louder. So much so, it beginning to replace our real voice. As a brand that has always supported bonding between families, Vicks finds a new-age insight to tackle the good ol’ product benefit of bringing voice back.

Advertising Agency: Publicis, Singapore
International Creative Director: Erik Vervroegen
ECD: Ajay Thrivikraman
Copywriter: Nikhil Panjwani, Sonal Chharjerh
Art Director: Tam Ivy San
Producer: Annie Ang,Jasmine Ho
Photographer: Jeremy Wong (nemesis pictures)
Post: Procolor
Account Team: Ambba Kuthiala, Rakesh Hinduja

(TrendHunter.com) These historical fashion collections are representative of a shift away from efficient and basic minimalist fashions in favor of opulence, glamour and elegance. By nature, fashion is quite cyclical,…

Advertising Age makes a cameo appearance in Reddit’s new ad-sales pitch deck in the form of a quote grabbed from my recent column about the social-news site: “Reddit has become, simply put, mainstream media.” (See slide 3.)

Reddit’s new sales and strategy boss, Mike Cole, sent me the whole deck last night and I’m sharing it with you here because, well, it’s pretty funny. It tries to make the case for Reddit’s reach, cultural power and user engagement using the lingua franca of Reddit: goofy images.

Continue reading at AdAge.com

TV viewers will be forgiven if they feel a sense of deja vu when new shows debut in September. With competition from cable and the web growing, broadcasters are leaning more on past successes and big names to find fresh hits.

NBC is reviving “Ironside,” a hit police drama from almost 50 years ago. Fox is bringing back Kiefer Sutherland in “24” after three years on the shelf and ABC is anchoring a night of new shows with a spin-off from parent Walt Disney Co.’s “Avengers” movie. Shows based on “Dracula,” “Alice in Wonderland” and “The Legend of Sleepy Hollow” are also on network schedules.

Known concepts with big-name actors are a proven way to grab viewers, said Neal Baer, exec producer of NBC’s “Law & Order: Special Victims Unit” for 11 years. A star’s name can make a show stand out early on, providing comfort to programmers without necessarily boosting costs that can run as high as $4 million for a single hour of TV.

Continue reading at AdAge.com

The Financial Times’s blog and some of its social media accounts were hacked today, with messages appearing on the sites relating to the conflict in Syria.

The FT Trading Room account on Twitter posted two messages. One said “Syrian Electronic Army Was Here,” and the other “Do you want to know the reality of the Syrian ‘Rebels’? Just watch this video.” The link showed a man cutting the heart from a corpse as an unidentified voice says “I swear in the name of god that we will eat from your hearts and livers, you soldiers of Bashar the dog.”

The attack on the Financial Times accounts again highlights users’ concerns that it’s too easy to compromise social-media channels such as Twitter.

Continue reading at AdAge.com

Focus sur la photographe polonaise Joanna Jaskolska qui nous propose de superbes clichés mélangeant à la fois break-dance et technique light-painting. Permettant de dynamiser et de magnifier les mouvements des danseurs, une sélection d’images est à découvrir dans la suite de l’article.

Uma das obras mais problemáticas e invasivas que a cidade de São Paulo já concebeu, o Minhocão se tornou praticamente uma praia de paulista aos domingos. Até o apelido horroroso anda sendo ignorado, melhor chamar de Elevado Costa e Silva.

O concreto do Maluf não conta com árvores, claro, e pensando nisso a Sprite resolveu ajudar quem decide enfrentar o local nos fins de semana. Sombras portáteis, a partir de limoeiros plantados em latas gigantes do refrigerante, amenizam o sol e o calor daqueles que caminham, correm e andam de bicicleta nessa maravilha da engenharia moderna.

Criação da WMcCann.

Post originalmente publicado no Brainstorm #9
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