Hasta La Creative!

A week after the biggest advertiser in the world — Procter & Gamble — announced it would stretch the time it takes to pay agencies to 75 days, packaged-goods giant Mondelez has gone a step further, instituting 120-day payment terms.

Execs across adland are decrying the practice, saying it verges on unethical. But they also say they feel helpless going up against such big players who wield massive ad budgets and work with dozens of agencies.

Shops may want to begin holding frank discussions with clients, however, given more and more marketers are reexamining the length of time they have to pay vendors. From advertisers’ perspective, it’s all about maintaining a competitive advantage or not allowing a competitor to gain one.

Continue reading at AdAge.com