Madonna would have to sing until the year 9328 to match Bill Gates’ money.
The power of the list.
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Creative VP: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Creative Director / Copywriter: Fabio Seidl
Art Director: Guto Kono
Illustration / Digital Artists: Zombie Studios
Cristiano Ronaldo would have to play until the year 13508 to match Warren Buffet’s fortune.
The power of the list.
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Creative VP: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Creative Director / Copywriter: Fabio Seidl
Art Director: Guto Kono
Illustration / Digital Artists: Zombie Studios
After a six-month agency review, Porsche has opted to keep its creative account parked at Cramer-Krasselt, the incumbent on the business since 2007.
The search was launched nearly six months ago, and was narrowed down to five agencies. They were: independents Droga5 and Olson, MDC Partners’ CP&B; Cheil-owned McKinney; and the incumbent.
For the Chicago-based indie shop Cramer-Krasselt it means hanging onto a marquee account at a time when it’s been relatively quiet on the new business front. The agency a year ago picked up the Panera account and is lead agency agency for Corona Extra and Heinz.
Which is uglier? The fact that Methane is found in dog poop and cigarette smoke, or that Urea is found in cat pee and cigarettes? #votePOOP or #votePEE at: thetruth.com #uglytruth
Advertising Agency: Arnold, New York, USA
Chief Creative Officer: Pete Favat
Creative Director: John Kearse, Meg Siegal
Art Director: James Stone
Copywriter: Brett Reese
Producer: Kevin Shale, Carron Pedonti
Assistant Producer: Tia Demelis, Ben Ouellette
Business Affairs: Maria Rougvie
Planner: Kelleen Peckham
Strategy: Gabrielle Rossetti
Marketing Producers: Paul Nelson, Tia Phillips, Raquel DaSilva
Production Company: Smuggler
Director: Henry-Alex Rubin
Cinematographer:
Editorial Company: Union
Editor: Lawrence Young
Colorist:
Sound Designer: Mike Secher
Music Recording: Artist: Mike Secher
Sound Engineer: Mike Secher
VFX: Brickyard
Adverrtising Agency: DDB, Brazil
Account Supervisor: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Marcelo Trivilato
Advertiser’s Supervisor: Eduardo Bernstein, Patrícia Cattaruzzi, Marcelo Assaf, Fábio Miranda
Executive Creative Director: Marco Versolato
Creative Director: Luciano Lincoln, Wilson Mateos
Copywriter: Una Rubia En El Avion
Art Director: Una Rubia En El Avion
Agency Producer: Gilberto Pires (Gibinha)
Producer: Mauricio Francini
Director: Rodrigo Garcia Saiz
Cinematographer/D.O.B.: Beto Casillas
Cameraman: Rodrigo Garcia Saiz/Beto Casillas
Editor: Jorge Hernandez
Prodution Designer/Art Director: Carlos Urdanibia
Editing Company: Central Films
Sound Design/Arrangement: TDL MUSIC
Sound Engineer: Jeronimo Villarroya
The company has signed a long-term lease to establish its New York headquarters in four floors at the former home of The New York Times on West 43rd Street.
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Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won’t change, while convincing Wall Street that their union will be a lucrative one.
Highlighting how important it is to maintain the Tumblr experience, Yahoo made an outright pledge “not to screw it up” in the press release announcing the $1.1 billion acquisition. Further, the 26-year-old Mr. Karp — who will be $275 million richer once the deal closes — will stay put as CEO, and Tumblr will function as a separate business unit.
While Mr. Karp and Ms. Mayer are adamant that Tumblr will continue on its own roadmap, they also say that its ad business will be spurred along with the help of Yahoo’s sales organization — which is 2,500 people strong, compared to Tumblr’s existing 25, per Ms. Mayer — and that Yahoo will introduce new native ad units to the platform.
Really, guys. All it take is well-coiffed hair to zombify any woman into submission, make her forget whatever it was she was doing and stare longingly into your eyes and await your command. No, seriously. Axe says so so it must be true! Advertising never lies, right?
Of course, what these four BBH London-created commercials really wants to get across is that guys can’t keep their hands out of their hair when in the presence of a hot woman. While that may be true, it would be ever so awesome if women actually did turn into submissive zombies when us guys coiffed our hair with Axe. Because if it was true, guys might actually use the product!
Before their annual negotiations for upcoming ad time even begin in earnest, USA Network and AMC Networks are asking buyers to adjust the starting numbers upwards.
TV networks usually base upfront negotiations on the prices advertisers paid last year, but USA and AMC are saying they want to kick things off well above those levels and haggle over increases from there, according to media buyers.
For USA, the “re-pricing” of last year’s deals — anywhere from 9% to 60% depending on the base — reflects the arrival of “Modern Family” in syndication this fall. Media buyers said USA went out about two months ago with plans pricing “Modern Family” around double the network’s typical prime-time base.
Bonnier Corp. and Source Interlink Media inked three separate deals on Monday that send nine motorcycle titles to Bonnier and all but one TransWorld title, as well as Sound + Vision, to Source InterLink. Both companies pursued the deals in order to deepen their presence in the verticals the magazines cover, according to a spokesperson for Bonnier.
Neither company released financial terms of the deals, but in an internal memo to staff, Bonnier CEO Dave Freygang assured employees that after weeks of deal-making the company is ready to move forward with its current lineup of titles.
“The transactions today are the last in a series of moves we have implemented to transform our company to one that will achieve revenue growth and sustained profitability,” Mr. Freygang wrote in the memo. “Please be certain of this: We have our operating groups and brands in place, and we have the right people to allow us to achieve our goals.”
If you can ship your pants skillfully and creatively, you have a good chance of working at Kmart's ad agency, Draftfcb. The agency said today that it has brought in a new intern in large part because of his pants-shipping abilities. Alf Zapata shipped his actual pants and résumé to Draftfcb's recruiting department. That got him an interview; his "portfolio, witty humor and enthusiasm" got him the internship, the agency says. This raises the possibility that you could get an internship at Y&R in New York simply by apologizing and then acting superior. More images below.
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The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these “misses” something positive. That’s how “Ballrocking” was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts. That way, each time one of the kids sends a ball out while training they will see a motivational message.
Advertising Agency: JWT, Spain
Executive Creative Director: Jaime Chávarri
Creative Directors: Pablo Rodriguez Meyre, Paco García, Iván De Dios
Art Director: Myriam López
Copywriter: Lucía Bara
Account: Jorge Pérez
Producer: Antonio Ortega
Editor: Rebeca Fernández
Music: Will Spector, Los Fatus
Published: March 2013
This music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media. Swedish House Mafia disbanded in March after five years together, so Volvo, and its agency Forsman & Bodenfors, approached them about making a film in which the trio are seen going their separate ways in the brand’s new XC60 cross-country vehicles.
While the music video is a poignant tribute to the band who — at least for now — will be saying goodbye to the fast-pace life of touring and traveling, it’s also an elegant illustration of how the new car can pull its drive away from frenetic city life to more peaceful environs.
Director Adam Berg filmed it beautifully against a moody Scandinavian landscape, and the soundtrack is a cover of one of their early hits, “Leave the World Behind,” by singer Lune. The YouTube video has already created a social buzz, and there’s also an interactive website, leavetheworldbehind.com, featuring the video and behind-the-scenes information. Scenes from the video will also feature in TV and print commercials by Volvo.
Advertising School: Lisbon Ad School, Lisbon, Portugal
Creative Director: Juan Christmann
Art Director: Ana Costa
Copywriter: Diogo Abrantes
Published: March 2013
Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Conversations, a unique exhibition of their paintings GAVE THEM A PLATFORM TO ESTABLISH A DIALOGUE WITH THE WORLD while giving an opportunity to the world to COMMUNICATE BACK. A simple device enabled people to listen to what the child had to say, and then record their response, thus completing the conversation. An integrated communication approach using different mediums raised awareness. The facebook app allowed the Conversations to continue well beyond the event. As a result, the event garnered over 3000 patrons and helped raise over 225,000 dirhams. But since our task was more than just achieve numbers, the real reward came in the form of joy and happiness the children felt when they heard those priceless words of encouragement. Conversations is now a permanent platform that will continue to showcase the artistic talents of these children, making them feel EXCEPTIONAL rather than an exception.
Advertising Agency: DDB, Dubai, UAE
Creative Directors: Makarand Patil, Kartik Aiyar, Zahir Mirza
Art Directors: Makarand Patil, Kapil Mayekar
Copywriters: Kartik Aiyar, Katrina Petrenko, Zahir Mirza
Illustrator: Kapil Mayekar
Photographer: Jithesh Narayanan
Additional credits: DejaVu Studioz
Sound / Music: MangoJam Dubai
Published: May 2012
"Every time you get drunk, you separate yourself from the things that matter most. Like your family." That's the voiceover in this weird anti-drinking ad from Spain, aimed at young adults. The girl in the ad is seen vomiting up what is apparently her father. The sound effects are nasty, and the metaphor isn't much better. Second spot after the jump, in which a guy gets "separated" from his girlfriend—by upchucking her on a bathroom floor. Agency: Bungalow 25. Via Ads of the World.
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Now you can hand over your phone without fear, because Kid’s Corner gives your little ones access only to the apps, games, videos and music you choose for them, so you can relax and let them play, and enjoy a little more me-time.
Advertising Agency: Jam, London, UK
Creative Director: Wayne Deakin
Creatives: Luke Norton, Drew Wolf
Agency Producer: Veronica Saez
Copywriter: Luke Norton
Production Company: Agile Films
Published: May 2013
The new game from Xbox saw players fight a war against all odds to save the future of mankind. McCann London and UM created a campaign to recruit gamers to join this war, and the resulting ‘Roll of Honour’ facebook-integrated TV commercials celebrated and thanked those who had signed up to fight. Willing recruits from the UK, Spain, France and Germany who had enlisted had their Facebook names and profiles personally featured in the television commercials, along with live-fed data from the Xbox LIVE online gaming network.
Advertising Agency: McCann, London, UK
Executive Creative Directors: Rob Doubal, Lolly Thomson
Art Director: Matt Statham
Copywriter: Chris McDonald
Account Director: Richard Pike
Account Manager: Michael Burgoyne
Account Executive: Saminder Khaneka
Managing Partner: Tom Rothenberg
Project Manager: Francois Camillieri
Producer: Danielle Connolly
While it’s certainly not the end of rampant objectification of women to move product, recently there’s been a spate of male hunk-focused ads and Deutsch is the latest to join the trend with “Josh Button,” part of Dr. Pepper’s “One of a Kind” campaign.
In the ad, we see male model Josh Button discuss just how hot he is compared to all the other men on the planet. If it’s to somehow make up for all those years Mad Men portrayed women as sex objects in advertising, it’s really not accomplishing anything. Button, and most men, openly love being ogled. Though being occasionally ogled is quite a bit different than being culturally transformed after hundreds of years of objectification.
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