2186, c’est le nombre de morceaux de sucre qu’il a fallu à l’artiste Chris Naylor pour composer cette création représentant Londres. Imaginée pour célébrer le 10ème anniversaire du Museum of London Docklands, cette création insolite est à découvrir en images et en détails dans la suite de l’article.
Letty Edwards, the former lead UK marketer at Dulux, has been appointed marketing director at Fox’s Biscuits, as the manufacturer moves its commercial team from Slough to Birmingham.
BT is hoping to make “volunteering the next social movement”, after signing up as the first commercial partner of the Olympic legacy charity Join in.
When DraftFCB and Kmart released their spot “Ship My Pants” last month, it was lauded far and wide as shot of adrenaline for both the retail brand and the Chicago office of the agency. Sure, it was silly, considering the spot’s entire charm rested on the fact that “ship” can sound like “shit,” but it was still a funny and delightfully unexpected execution for brand not known for taking risks.
After “Ship My Pants” racked up a whopping 17 million+ YouTube views, it would be foolish to switch up a formula that’s proven itself on such a grand scale. So, we now have “Big Gas Savings,” a new spot which tries to recreate the lightning-in-a-bottle success of its predecessor. Now first off, it lacks the unexpectedness of “Ship My Pants,” not to mention that “gas” and “ass” is a bit further of a reach than “ship” and “shit.” And, of course, “shit” is a far funnier word than “ass.” Also, advertising discounts on gas might not be the best way to get people into your store. In other words, no, this doesn’t live up to “Ship My Pants,” but really could it?
Kmart was left with two options here when it became clear that they had to stick to an execution they knew would bring in viewers. The first, which they went with, was to use a different swear word. The second, which may have worked better, was to continue going with “shit” and come up with new jokes. This isn’t to say that “Big Gas Savings,” isn’t better than 90 percent of ads out there. In fact, it’s still a very enjoyable watch. It’s impossible to hit it out of the park with every swing, and a single sure isn’t anything to be ashamed of. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
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Brazil, say hello to Mother.
The independent agency — which has offices in London, New York and Buenos Aires — agency is all set to open its fourth location in 2014, and has appointed Gustavo Sousa, the Brazilian creative director most recently of Mother London, to global partner.
Mr. Sousa lives in New York, where he leads the shop's Stella Artois account, but has been spending a significant amount of time working on Mother's expansion in the Latin American region. The agency would be making its second foray into South America, with its first office there being in Argentina.
(TrendHunter.com) A tribute to the 20s and 40s, turban headpieces are the latest recharged fashion accessory for the summer season. Under the motto ‘the thicker the better’ these turbans will make a hip,…
Future, the specialist magazine publisher, plans to generate at least half of its revenues from digital business in future, according to Mark Wood, the UK chief executive.
We’re sure some sort of bubbly is flowing in the offices of Cramer-Krasselt’s various offices as the agency follows up retaining the Porsche creative biz by nabbing ad duties for tequila brand, Patron. The spirits brand previously worked with Dallas-based The Richards Group on its ad work, but it’s now turned its focus to C-K’s New York office.
In a statement, Patron VP of marketing Jennifer Pisciotta says, “As we look to build on the brand’s premium positioning within the tequila and ultra-premium white spirits categories, we must ignite the unique passion people have for Patrón. Our product is different than the rest of our category, right down to each individual bottle, and Cramer-Krasselt has demonstrated they are the ideal partner to help us show off this truly special product.” From what the parties involved say, Patron was inspired by C-K NY’s holiday work for the brand. We’re awaiting links on this one.
New Career Opportunities Daily: The best jobs in media.
Anthony Del Monte
A recent episode of "Mad Men" highlighted something all of us in the agency world already knew to be true — small agencies are often brought to the pitch table by large clients because of their outstanding creative prowess, but are rarely awarded the account. The big-client relationships go instead to the larger agencies because of their perceived ability to marshal resources (read: manpower), when there's a need for multiple services.
Ford is using what it claims is Europe’s “Super Bowl” moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.
Global Radio creative duo, Charlie Rees and Kevin Price, has won the first Aerial award for radio creativity since the Aerials returned as a monthly competition, with an ad for Kent Fire & Rescue.
So, we’ll let the conversation roll in a regular series we dub, “Is it Racist,” which is essentially the brainchild of Gitamba Saila-Ngita, a multidisciplinary designer and innovation strategist, living, working, and playing between CT / NYC / SF. He is the founder and chief innovation strategist of DEFT COLLECTIVE, a creative innovation agency based in Hartford, Connecticut.
My name is Gitamba Saila-Ngita and I once helped an agency sell sugar water to children. I’ve also helped them sell new technologies, ideas, and other people’s culture. But what I’ve always found funniest is when I’ve been hired to make things more, “urban” and by “urban” they meant “black”. Race is a topic that in the United States at times feels like we’re trying to seriously look at it with a fine lens and other times completely turning a blind eye to avoid it because it might make for a lack of a better word a few folks, butt hurt.
Recently in the last few months I’ve found that for advertising folks and almost always on this blog we’re hashing over if something is, “racist or not”. Mainly under the pretense that a group of people were offended by the subject matter in the ad and have used the internet to voice their opinion. I reached out to Kiran because I wanted to hopefully start a casual dialogue about the matter from the perspective of ad folks who clearly make these communications for their respective clients.
First let’s define some things so we can look at this objectively.
Racism is defined by most dictionaries as “a belief that race is the primary determinant of human traits and capacities and that racial differences produce an inherent superiority of a particular race” and a racist as “a person who believes in racism, the doctrine that a certain human race is superior to any or all others. For fun, let’s throw in offensive as “causing resentful displeasure; highly irritating, angering, or annoying”
With those thoughts in mind, I wanted to find an ad each time I or anyone else writes for this series and put it through those quantifying factors with understanding that the third one is purely subjective to an individual or group.
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: Herezie, Paris, France
Executive Creative Director: Andrea Stillacci
Planner: Luc Wise
Copywriter: Maurice Beau
Art Director: Maurice Le Sauce
Artists: Andreas Thoneick, Stephan Lozza, Ragnarök
Photographer: Maxime Bonan
Agency Producer: Barbara Vaira, Louise Trojani
Music: Hugo Letexier
Sage by Heston Blumenthal, a new range of appliances from the celebrity chef, has appointed MBA to handle its UK advertising account.
“Some things are best left to the experts.”
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam, Nick Pringle
Art Director: Adam Ledbury
Copywriter: Guy Lemberg
Designer: Domenic Bartolo
“Next to a furniture, everything goes out of fashion.”
Advertising Agency: Giacometti, Brazil
Executive Creative Director: João Santos
Creative Director: João Santos
Art Director: Mariana Moreira
Copywriter: Daniel Parreira
Photographer: André Nazareth
“Need more room?”
Advertising Agency: DDB, Helsinki, Finland
Copywriter: Pasi Lindqvist
Art Director: Jukka Mannio
Account Director: Teppo Juuvinmaa
Retoucher: Fake Graphics
Photographer: Anton Sucksdorff
Print Producer: Kirsi Pärni
Advertising Agency: Wunderman, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado
Art Director: Estudio Díaz Feich
Client Team Director: Guillermo Giménez, Brotons and Guido Rosales
3D Art: Studio Diaz Feich
Advertising Agency: Circus, Lima, Peru
Chief Creative Director: Juan Carlos Gomez de la Torre
Art Director: Carlos Tapia Cabanillas
Copywriter: Fabrizio Tapia Schiaffino
Agency Producer: Vanessa Diaz Llontop
Photographer: Lucia Arana
Chief Executive Officer: Marco Milesi
Illustrator: Carlos Luna Gonzales
Le photographe Lars Focke a réalisé de superbes clichés de Neumayer-Station II, une base de recherche allemande située sur Atka Bay dans l’Antarctique. Ouverte depuis 1992 et replaçant l’ancienne Georg-von-Neumayer-Station, ces images magnifiques où le blanc prédomine sont à découvrir dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
