An Art Experience Tour 2012 Sponsor, obviously.
Advertising Agency: Amén, Montevideo, Uruguay
Chief Creative Director: Nacho Vallejo
Creative Director: Gabriel Lista
Art Director: Gustavo Etchandy
Copywriter: Juan Pablo Steneri
Photographer: Geo Eye
Published: February 2013
An Art Experience Tour 2012 Sponsor, obviously.
Advertising Agency: Amén, Montevideo, Uruguay
Chief Creative Director: Nacho Vallejo
Creative Director: Gabriel Lista
Art Director: Gustavo Etchandy
Copywriter: Juan Pablo Steneri
Photographer: Geo Eye
Published: February 2013
An Art Experience Tour 2012 Sponsor, obviously.
Advertising Agency: Amén, Montevideo, Uruguay
Chief Creative Director: Nacho Vallejo
Creative Director: Gabriel Lista
Art Director: Gustavo Etchandy
Copywriter: Juan Pablo Steneri
Photographer: Geo Eye
Published: February 2013
Frankly, I needed a testicle-themed parody of Dove's "Real Beauty Sketches" like I needed a kick in the crotch. Portal A was only too glad to oblige, producing this NSFW effort which becomes the second notable spoof of Grupo Ogilvy Brasil's mega-hit in which an FBI-trained sketch artist drew women as they see themselves, and as others see them. The point: "You're more beautiful than you think." (The Dove spot was released only two weeks ago. Feels like it's been around forever.) The Portal A clip is a one-joke parody … though, anatomically speaking, I guess there are a pair. An "Encino P.D. forensic artist" sketches, well, balls, first based on descriptions from their owners, and next by others who have seen them. The point: "Your balls are more beautiful than you think." The acting's solid, and the testicular descriptions ("It's like a frog that died, that's been in the road for two or three days") are amusing. But I feel deflated—this particular sack seems half empty. When you do balls humor, go big! Let it all hang out! All of the sketches look like fairly accurate representations of the body parts in question. Why not have the ones done from the guys' descriptions look outlandishly awful—draw a frog that's been dead in the road for two days—contrasted with sketches of giant smiley-face emoticons, Fabergé eggs and the package on Michelangelo's David? What we have is far too restrained. Back to the drawing board, guys.
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Stella Artois is seeking to boost its premium credentials by sponsoring a host of upmarket events this summer.
Consumer confidence has in the UK has taken a plunge, despite rising levels across most of Europe, according to research firm Nielsen.
It looks like Matt Canzano‘s role within McCann has further expanded as the 10-year vet and current chief creative officer of said agency’s Motor City office has now been elevated to the dual role of global ECD of GM-focused Commonwealth/CCO of MRM Detroit.
Taking over as day-to-day creative leads at McCann Detroit, meanwhile, are Mike Stocker and Robin Chrumka, who joined just last summer and will now assume the roles of EVP/co-ECDs at the agency, which works with clients including GM (duh), ALDI and Pure Michigan. The creative pair has been working together for well over a decade and has a fair share of automotive experience, having spent several years as creative directors at BBDO Detroit overseeing work on the Jeep account.
New Career Opportunities Daily: The best jobs in media.
The way the more successful brands are approaching advertising campaigns on Facebook is evolving fast, with talk of ‘likes’ being replaced by responsive, narrative-led goals formed by those at the heart of the brand, says Mark D’Arcy, global director of creative solutions at the social network.
Sleek, minimal and timeless are the buzz words for the identity of Condé Nast College of Fashion & Design, which has opened its doors in the heart of Soho.
Portal A’s new mockumentary for L’Oreal’s Vichy Skin Care may make it a little easier for women to laugh at their own cellulite follies. Forgive me, I may not be familiar with some of these techniques: Body shapers? The shake belt? Butt vacuuming? (Butt vacuuming is one of those concepts that is so absurd, at least to my guy perspective, that it could also be legitimate). So, if you have two minutes to spare, watch some women indulge in body image self-deprication. This video may not compare to the Christopher Guest oeuvre, but listening to people make fun of themselves is always a comforting form of comedy.
Of course, after ribbing women who struggle to attain the perfect body, the end of the video shows the lower-half of a lady with flawlessly toned legs and skin that is tan and smooth. I guess Vichy wants to have their cake and eat it, too. Or something like that. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
This week Ad Age announced the Gold winner in our first client-agency marriage contest, which was BBDO Minneapolis and Hormel’s 83-year-long relationship. We also honored Publicis Kaplan Thaler and Procter & Gamble’s Charmin brand with the Silver award, for going strong for more than 50 years and enjoying talking about poop and toilet paper. But there are a few more lasting, admirable relationships that adland can learn from. Read on to see what’s behind these seven notable agency-client unions.
HAWORTH AND TARGET
Despite all the talk of marketers leaving their media agencies for shops with bigger scale and lower pricing, the Target-Haworth relationship is still going strong after 43 years. The independent agency added an 8-year-old Target as its first client in 1970. “Our business has grown substantially since then,” said the company. “Haworth has a knack for putting Target at the heart of pop-culture moments that fuel talk value.” Memorable moments include a takeover of The New Yorker and a recent tie-in to the storyline of the ABC show “Revenge.”
Play.com, the Jersey-based online retailer, has awarded its creative advertising business to Hometown and its media account to Vizeum, after two four-way pitches.
Advertising Agency: D6, Spain
Creative Directors: Gonzalo Figari, Nuria Martínez
Acoount Director: Laura García
Production Company: Mind the Grap
Director: Kike Andrés
Producer: Felipe Yagüe
Salora PowerMaxx features a gargantuan 3200mAh battery which makes it last really really really long.
“Lasts longer than you think.”
Advertising Agency: BEI Confluence, New Delhi, India
Creative Director: Ammar Mohammed
National Creative Director: Anwar Abbas
Art Director / Illustrator: Deb Chakraborty
Copywriter: Ranit Mukherjee
Retail brands including John Lewis, Sainsbury’s and Waitrose make up a quarter of this year’s Social Brands 100 shortlist, which was unveiled this morning.
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer / Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Account managers: Alexandre Hacpille, Carole Planche-Breton
TV Production: Pierre Marcus, Patrick Pauwels, Aurélie Fournet
Sound producer: Olivier Guillou
Director: Hervé Plumet
Company production: Partizan
Post-production: Quentin Martin
We’ve been told that this was purely coincidental seeing as they served in fairly different roles, but a spokesperson for Mindshare has confirmed that both Scott Sorokin and Michael Epstein have resigned from the agency. Sorokin joined the WPP/GroupM agency four years ago in the newly created role of global digital leader, which initially called for him to handle all things digital for Unilever.
Along with his work for the corporate giant, though, Sorokin (pictured) was responsible for Mindshare’s digital strategy, digital staff, organic/new biz growth and tech development. No word yet on where he’s headed to next, but prior to Mindshare, Sorokin spent a couple of years as president of Aegis Media/Carat and has also worked as global account director on Intel while at McCann/MRM. From what the agency tells us, there are plans to replace Sorokin, but in the meantime, his responsibilities will be handled by GroupM Interaction USA COO John Montgomery as well as Mindshare’s London-based global digital leader, Norm Johnston.
As for Epstein, the exec most recently served as president/strategic resource & client services at Mindshare, where he spent well over 12 years in various planning roles. We’ve been told that both execs parted ways amicably.
New Career Opportunities Daily: The best jobs in media.
The earnings were partly the result of higher cable bills for 72 percent of Comcast’s subscribers.
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JetBlue jumped into the conversation about Jason Collins with posts on Twitter and Facebook on Tuesday thanking the NBA player for coming out:
Thanks Jason, today we’re all on the same team. twitter.com/JetBlue/status JetBlue Airways (@JetBlue) April 30, 2013
The NBA and many players and politicians have expressed support for Mr. Collins, whose announcement Monday made him the first man active in one of the country’s top four sports to say he is gay. And Absolut, which has long marketed to gay consumers and supported causes such as gay marriage, weighed in:
Working in advertising, media and PR isn’t sunshine and roses every day. It’s hard work — and that’s a large part of what prominent players in the business thrive on.
But being creative and outgoing personalities means that they’ve got broad interests. They’re the kind of folks you’d want at a dinner party, who know how to tell a good story. And, they know how to dream. We asked them to dream a little with us, and tell us about their alternative-career fantasies.
On those days that are rough, they imagine themselves doing all manner of different jobs, from being on tour with Radiohead to being a sports announcer or a Broadway dancer or a wrestler or even a shaman.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
