May
03
EDF Energy reviews European media account
Posted in: UncategorizedEDF Energy, the energy company majority owned by the French state, is reviewing its media planning and buying account across Europe.
May
03
Good Lord, Sallie Mae (Or Something Like It) Can Be a Beast
Posted in: UncategorizedLet’s face it, student loans are a bitch (and we’re honestly still paying them off 12 years after graduating). So how else to present the horrific than a horror short film courtesy of SS+K, which is promoting nonprofit program SALT via the clip called The Red above. If you want to watch the extended cut (no word if a Blu-Ray/Netflix stream is on the way), go here, but in the meantime, here’s half of it from Antonio Campos, Sean Durkin and Josh Mond, who were Sundance darlings thanks to their feature film, Martha Marcy May Marlene. We’re not sure if this will be received just as well, but yeah, creeping plumes of red mixed with a dash of The Eye, maybe a splash of Paranormal Activity and other modern flicks gives us decent visual representation of what being in financial purgatory feels like. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
May
03
Romenos usam galinha sem cabeça para promover filme
Posted in: UncategorizedO que motivaria você a assistir a um filme romeno? Na Romênia, para que os próprios romenos pagassem ingressos para assistir a um filme “nacional”, seriam os prêmios ou indicações em festivais internacionais. Como promover, então, um filme que não tinha nada disso? A Graffiti BBDO usou galinhas mortas – e não foi para fazer macumba -, criando assim o “henvertising”, um modo simples e eficiente de mexer com a curiosidade das pessoas e, desta forma, levar milhares delas aos cinemas para assistir ao filme Domestic, de Adrian Sitaru.
O filme é uma comédia que mostra relações familiares e com seus vizinhos (a história é bacana, conforme você poderá conferir no trailer no final do post). Para criar a campanha, a Graffiti BBDO pegou uma das cenas mais emblemáticas do longa-metragem, quando uma menina corta a cabeça de uma galinha para provar ao seu pai que tem mais coragem do que ele, e criou adesivos para colar em bandejas de carne de galinha vendidas no supermercado, com a seguinte frase:
Se você quiser saber o que aconteceu com a galinha, você deve assistir a Domestic.
O resultado foi tão bom que, com apenas duas semanas de exibição, Domestic ultrapassou o número de espectadores dos dois filmes anteriores de Adrian Sitaru juntos. E agora, além de prêmios e indicações em festivais internacionais, os romenos já podem incluir galinhas sem cabeça na lista de motivos que os levam aos cinemas.
Post originalmente publicado no Brainstorm #9
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May
03
Wynne Evans on life as the divisive star of the GoCompare.com ads
Posted in: UncategorizedWynne Evans, a classically trained tenor with his own radio show on BBC Wales, describes what it is like being the star of the opinion-dividing GoCompare.com ads.
May
03
General Electric calls global media review
Posted in: UncategorizedGeneral Electric (GE), the technology and finance conglomerate, is holding a global multi-agency review of its media arrangements.
May
03
Paris Liquor Store
Posted in: UncategorizedThe Paris Liquor Store est une nouvelle adresse de la capitale française pensée pour tous les amateurs d’alcools « tendance ». Avec une direction artistique très réussie réalisée par Ninjaz, ces créations typographiques à la craie et au posca sont à découvrir en images dans la suite.
May
03
Coke Crowdsources Song For American Idol Finale
Posted in: Uncategorized
What does it take to craft a song that will be performed on a top TV singing competition? At least 4,200 people and eight marketing agencies.
When Carly Rae Jepsen steps out on the “American Idol” stage for the Season 12 finale May 15, she will be performing a song crowdsourced via Coca-Cola’s “Perfect Harmony” program. Over an eight-week period, fans of the brand and the singer helped direct everything about the performance of “Take A Picture” from the lyrics to the theme (photo shoot) to stage effects (pyrotechnics) to attire of the background dancers (glam sparkle.) They weighed in using a website and via Twitter and a Facebook page — the last of which registered 4,200 monthly active users.
Though Perfect Harmony is in its third year, Andy McMillin, Coke VP-trademark, said “consumer engagement has blown up” this time around, with a 34% incease over last year as measured by site visits and votes. Last year, Coke asked viewers to vote on lyrics for a Jason Derulo song, but this year the company upped the ante with “more opportunities [for fans] to craft the experience,” which Mr. McMillan credits for the rise in engagement.
May
03
Intricately Folded Critter Crafts – The Dextrous Jaroslav Mishchenko Creates Origami Animal Designs (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Paper genius Jaroslav Mishchenko knows how to manipulate folded paper so well that it is hard to tell his origami animal artwork apart from molded sculptures.
From graceful unicorns to squat crabs,…
May
03
Havas returns to growth in UK, despite ‘sharp downturn’ in Europe
Posted in: UncategorizedHavas, the marketing group, has reported flat revenue in the first three months of 2013, although BETC London’s Bacardi win helped organic revenue grow 0.7% in the UK.
May
03
Twitter fuels IPO speculation with Morgan Stanley appointment
Posted in: UncategorizedTwitter, which was officially valued at $9bn (£5.8bn) earlier this year, has added to speculation that it will seek an initial public offering in 2014 with the appointment of a Morgan Stanley investment banker, Cynthia Gaylor, as its head of corporate development.
May
03
Waitrose marketer behind Heston and Delia ads departs
Posted in: UncategorizedSarah Fuller, the Waitrose head of marketing who is credited with being one of the key architects behind the Delia Smith and Heston Blumenthal ad campaign, is to leave the retailer after four years.
May
03
Hervé – Lose Control
Posted in: UncategorizedLe duo de réalisateurs Thirtytwho ont dirigé ce très beau clip sur le titre et single « Lose Control » pour l’artiste et producteur Hervé. Produite par Pulse Films, cette création d’une grande intensité et teintée de mélancolie est à découvrir en images et en vidéo dans la suite de l’article.
May
03
Another ‘Audio Tour Hack’ You Say? Yes, and Now It’s for One Club
Posted in: UncategorizedMark Svartz, Hal Kirkland and their crew, who were behind previous efforts including the “Artobots” installation as part of their “Audio Tour Hack” campaign, have returned with a new “binaural sound” exhibit dubbed “Mad World,” which takes us through the sands of time as part of an effort for One Club and its Creative Week. Sure, it’s a bit vague at this point, but here’s a little description from the Hack Tourists:
“Each commercial is interpreted as a serious documentation of what life was like for our ancient culture, much like how hieroglyphics are interpreted as depictions of Ancient Egyptian life. (Maybe they were just advertisements too.) The exhibition will debut during Creative Week 2013, and will move to its permanent home at The One Club exhibition hall once Creative Week wraps.” FYI, Creative Week goes down throughout next week. Go here for more info.
New Career Opportunities Daily: The best jobs in media.
May
03
Brand manager spotlight: Ed Boyes, HelloFresh.co.uk
Posted in: UncategorizedEd Boyes, co-founder and marketing director at grocery e-commerce start-up HelloFresh.co.uk, comes under the spotlight.
May
03
Campaign Viral Chart: Beyonce switches to H&M as Evian stays top
Posted in: UncategorizedBeyonce’s ad for Pepsi slips out of this week’s chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.
May
03
Blinkbox campaign targets LoveFilm Instant and Netflix
Posted in: UncategorizedBlinkbox, the film-streaming service owned by Tesco, is turning up the heat on LoveFilm Instant and Netflix with a campaign that highlights selected films on its platform can be viewed up to a year before they become available on other rival sites, without a subscription.
May
03
100 Artistic Seating Creations – From Molecular Seating to Spider Chairs, These are Eye Catching (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) There’s no doubt that one of the most common pieces of furniture in nearly every household is the chair and this list of artistic seating creations is a great example of the vastly different…
May
03
Ones to watch: the latest viral videos from Renault, H&M and Cuprinol
Posted in: UncategorizedThe latest viral video hits from Renault, H&M and Cuprinol.
May
03
Dove’s viral shows that we can be our own harshest critics
Posted in: UncategorizedSocial video expert Unruly evaluates the latest viral campaign from Dove.
May
03
Parisian Belle Fashion – The OK! China ‘Girl with Pearl Earrings’ Editorial Stars Liu Wen (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The OK! China ‘Girl with Pearl Earrings’ editorial stars Liu Wen, whom the magazine has dubbed ‘the first Asian supermodel’ on its cover. An amazing accolade, she was the…
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