May
13
Advertising: Sophomore Slump Afflicts Once-Promising TV ShowsDarren Michaels/Warner Brothers Television
Posted in: UncategorizedSome of the most popular new series from a year ago declined in the ratings in their second seasons.
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May
13
Madison Mallards: Welcome
Posted in: Uncategorized
Advertising Agency: Shine United, USA
Executive Creative Director: Mike Kriefski
Creative Director: John Krull
Art Director: Eric Cook
Associate Creative Director / Copywriter: James Breen
Retouching: Chad Bollenbach
May
13
South Korea Seeks Journalist’s Arrest in Defamation Case
Posted in: UncategorizedProsecutors said Choo Chin-woo had “spread false information” through articles and a podcast linking President Park Geun-hye’s brother to a relative’s killing.
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May
13
ABC to Live-Stream Its Shows via App
Posted in: UncategorizedThe live stream, which will be available only to cable and satellite subscribers, is the first time that any major broadcaster has turned on such a technology.
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May
13
Dutch Customs: Retargeting streetvendors vendors
Posted in: Uncategorized
Dutch Customs wanted to inform travelers that it’s illegal to bring back fake designer bags and small knifes from holiday destinations around the world. We created retargeting banners in which street vendors try to sell you these products and placed them on travel websites. Thanks to the retargeting technique, the street vendors followed you around, popped up when least expected and they got more desperate each time. And after their little sales pitch, we delivered our message; this is not OK.
Advertising Agency: JWT, Amsterdam, the Netherlands
Creative Director: Bas Korsten
Art Directors: Jeena van der Heul, Fethi Uluak
Copywriter: Ben Goedegebuur
Director: Florian Vermeulen / Artcore
Producer: Chantal Gulpers
Published: May 2013
May
12
The Wayside Chapel: A step off the street
Posted in: Uncategorized
The wayside youth
Employment Pathways
Advertising Agency: UrsaClemenger, Sydney, Australia
Creative Director: Denis Mamo
Art Director: Edward Mulyadi
Copywriter: Scott Turner
Photographer: Janyon Boshoff
Retoucher: Electric Art
Client: Laura Watts
Published: May 2013
May
12
On Par: For Rhonda Glenn, a Career of Giving a Voice to Women’s Golf
Posted in: UncategorizedRhonda Glenn, who literally wrote the book on women’s golf, retired last week after nearly 50 years as a journalist and an employee of the United States Golf Association.
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May
12
Don’t Drive Drunk Foundation: Champagne Suicide, Beer Suicide, Vodka Suicide
Posted in: Uncategorized
Advertising Agency: Leo Burnett, Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Ariyawat Juntaratip
Art Director: Sarut Yungcharoen, Ariyawat Juntaratip, Sompat Trisadikun
Copywriter: Pathida Akkarajindanon, Fuad Ahmad
Account Executive: Sipparee Mongkolsri
Agency Producer: Sarawut Lertkittipaporn
Photographer: Chub Nokkaew
Retoucher: Chub Nokkaew
Computer Artist: Chub Nokkaew
May
12
Fiat: Connect the dots
Posted in: UncategorizedAdvertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Director: Tiago Bastos
Copywriter: Mário Cintra
Illustrator: Tiago Bastos
Print Production: Zezinho Lima
Account Supervisor: Cíntia Mourão
Advertiser’s Supervisors: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer
Account Managers: Daniela Ferreira, Mirelly Rosa
Planners: Marcello Magalhães, Tiago Lara
May
12
Smart Fortwo: It can park anywhere
Posted in: Uncategorized
“Smart fortwo. It can park anywhere.”
Advertising Agency: RMG Connect, Madrid, Spain
Creative Directors: Nacho Rojo, Nacho Herranz
Art Director: Nacho Rojo
Copywriter: Nacho Herranz
Producer: Antonio Ortega
May
12
Reforma: Unfiltered News
Posted in: Uncategorized
Unfiltered news is the new print campaign by Reforma Newspaper —the most important journal in México. The idea tries to communicate that, in this daily, readers can find news 100% real and complete, without any kind of censorship. All readers will experience news, like if they were talking face to face with the protagonists. The campaign ran during last year and early 2013, every ad was made with real news and published right in the moment that the new has happening.
“Reforma. Unfiltered News.”
Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernández Maldonado
Creative Director: Agustín Esteban
Copywriter: Ángel Rodríguez
Art Director: Agustín Esteban
Agency Producer: Claudia Shelley
Photographers: Getty Image, Enrique Covarrubias
May
12
NBC Looks to Past Stars for Prime-Time Turnaround
Posted in: UncategorizedThe network announced an aggressive new schedule on Sunday, crowded with new shows and familiar names.
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May
12
Pet Center Marginal: Cats
Posted in: Uncategorized
“Because you always forgive.”
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriters: Margit Junginger, Tony Góes
Art Director: Widerson Souza
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Photographer: Animalier Prof. Jayro Motta, Lucio Cunha
Illustrators: Widerson Souza, Pedro Jr.
Account: Antonio Correa
May
12
Brahva Beer: JackFlush Brahva
Posted in: UncategorizedA device set up in bars’ urinals, with a movement sensor that worked when pulling the flushing lever. When guys activated it, they played a slot machine game and won many prizes, sending a tweet with their winning code.
Advertising Agency: el taier / Tribu DDB, Guatemala, Guatemala
Creative Directors: Jorge Solórzano, Victor Pardo
Art Director: Victor Pardo
Copywriters: Rodrigo Estrada, Alejandro Cano
Graphic Designers: Víctor Pardo, Eddy Flores, Manolo Guzmán
Sound Design: Jonnatan Cuevas
Producer: Carlos Lara
Director: Miguel Docal
Production House: Mandrake Films
May
12
Shell V-Power: Call Batman
Posted in: UncategorizedAdvertising Agency: The Marketing Store, Sao Paulo, Brazil
Creative Directors: Alexandre SIlva, Rodrigo Allgayer
Art Directors: Levy Mota, Lucas Haeser, Marcelo Monteiro
Copywriter: Paulo Vasconcellos
Illustrator: Levy Mota
Photographer: Casa de Video
Planner director: Albano Neto
Additional credits: Rafael Eackmann, Leonardo Linden, Ingrid Buckmann, Rodrigo Costa, Blanda Grazi, Marcos Salotto
May
12
The Vatican Museums: Confessions Booth
Posted in: Uncategorized
Advertising School: University of Texas at Austin, Austin, Texas, USA
Art Director / Copywriter: James Meiser
Additional credits: Instructor: Ryan Romero
May
12
Command 3M: Style
Posted in: Uncategorized
“If your style changes, change with Command.”
Advertising Agency: Grupo CP, Santiago, Chile
Creative Directors: Damián Agnolo, Rodrigo Sans
Art Director: Rodrigo Sans
Copywriter: Damián Agnolo
Photographer: David Calderón
May
12
Nutrience Original: Hachiko, Stubby, Kabang
Posted in: Uncategorized
Advertising Agency: Grey, Makati City, Philippines
Chief Creative Officer / Executive Creative Director / Copywriter: Ompong Remigio
Creative Director: Mel Aguinaldo
Art Director / Illustrator: Peter Raphael Mutuc
May
12
McDonald’s: The Chalkboard Menu
Posted in: UncategorizedIdea to show freshness of McDonald’s offer. It started in Warsaw and will be continued in major Polish cities during the summer.
Advertising Agency: DDB, Warsaw, Poland
Creative Directors: Zuzanna Duchniewska-Sobczak, Maciej Waligora
Art Director: Magdaleda Drozdowska
Copywriter: Mateusz Ksiazek
Illustrator: Pawel Kozlowski
Chalk-graffiti artist: Stefan Szwed-Strozynski
Case DOP / Director: Kuba Kijowski
Agency production: Katarzyna Seyfried, Ela Mielcuch
Group Account Director: Nazar Al-Khouri
Account Manager: Anna Polka
Production company: Krewcy Krawcy
Art studio: Good Looking
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