Brittney Griner , the 6-foot-8 Baylor center, is expected to be the top pick in Monday’s W.N.B.A. draft. Will she become as transformative off the court as she has been on the court?
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Agency staff are no longer content with making ads. And the lack of contentment does not stop there.
Agency staff are no longer content with making brand-sponsored content or content for the social stream. To fully activate the creative mindset and employ all the great tools available today, agency staff of the world must make products!
According to USA TODAY, Crispin, Porter + Bogusky introduced the Papa’s Pilar-branded line of superpremium rum. In February, Bartle Bogle Hegarty launched its piano-playing tutorial, Playground Sessions. Additionally, executives at MMB created a line of charity-focused, environmentally friendly kids’ clothes, backpacks and books.
Chris Vance, head of BBH’s innovation division, ZAG, says the thought was “Could we do a Rosetta Stone for musical instruments?” he says, comparing his product to the language-learning software. After they came up with the concept, they brought on others, including digital software firm Rain and composer Quincy Jones.
Deutsch LA is also committed to innovation and product development. Winston Binch, chief digital officer, thinks agencies are better poised than others to create products that consumers will actually use.
“I think marketers make really great inventors because we understand culture, we understand people.”
The post Your Ads Are Lovely, But Please Make Me A Product That Sings appeared first on AdPulp.
(TrendHunter.com) Artist Peter Gibson aka ‘Roadsworth’ performs works linked to urban environments. The graffiti artist born in Toronto and living in Montreal creates one-of-a-kind art installations…
After being pulled on its first day of release, the film “Django Unchained” is likely to undergo slight cuts for the Chinese market.
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(TrendHunter.com) This mullet wig is attached to an 80s-looking sweatband, so that you can transform your look from city slicker to hick in mere minutes. The ‘Mullet-On-The-Go-Wig’ is available through…
É preciso dizer que esse seria um vídeo possivelmente ignorado pelo B9, caso não fosse o estrondoso sucesso de “Gangnam Style” e sua transformação em fenômeno cultural em tão pouco tempo.
PSY lançou um novo clipe nessa manhã, com o óbvio fardo de tentar superar sua criação anterior, que repousa tranquilamente no primeiro lugar dos vídeos mais assistidos do YouTube. “Gentleman” tem a mesma pretensão pegajosa e clipe estranho com danças risíveis.
Ainda que não se torne tão popular, a nova música/vídeo certamente contará com a curiosidade de quem passou um bom tempo sem tirar “Gangnam Style” da cabeça, seja por vontade própria ou coerção global.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Australian graphic designers Skye Dwyer and Melissa Lee came up with the ingenious idea to create a website that would offer up motivational posters using just five words. The beauty of ‘Five…
Jack Daniel’s has been selling its “Gentleman Jack” whiskey variety since the late 1980s, positioning it as “silky and warm” with a smoothness that comes from being charcoal-filtered twice.
But for all of its life, the super-premium Tennessee whiskey has been overshadowed by regular black-labeled Jack, which has sucked up most of Brown-Forman’s media budget. That will begin to change this weekend, when the Gentleman makes his first TV appearance with an ad that will air Sunday night during the premiere of Anthony Bourdain’s “Parts Unknown” series on CNN.
From now through December, the marketer expects to spend at least $7.7 million on media for the campaign, called “The Order of the Gentlemen,” which will include print, out-of home and digital. Havas-owned Arnold Worldwide handled all the creative while Interpublic Group of Cos.’ UM is the media agency.
Advertising Agency: Media Storm, Moscow, Russia
Creative Director: Evgeny Turkin
Advertising Agency: CHI & Partners, USA
Executive Creative Director: Jonathan Burley
Creative Director Richard Brim
Agency Producer: Alex Nicholson
Art Director: Alexei Berwitz
Copywriter: Rob Webster
Planners: Anthony Cox, Oli Egan
Account Handlers: Christian Hinchcliffe, Ana Saffer
Media Agency: Starcom
Media Planner: Erica Chen
Production: Stink
Director: Adam Berg
Executive Producer: Blake Powell
Production Manager: Christabelle Stone
Director of Photography: Mattias Montero
Producer: Ben Croker
Post House: MPC
Visual Effects Producer: Chris Allen
MPC VFX Supervisors: Franck Lambertz and Rob Walker
Grade: Mark Gethin
Audio Postproduction: Jungle Studios
Editor: Paul Hardcastle / Trim
“Big ones, small ones, this way up ones and of course, the red one.”
Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Justin Tindall
Art Directors: Guy Moore, Tony Malcolm
Copywriter: Tony Malcolm, Guy Moore
Production company: Gorgeous
Agency Producer: Bruce Macrae
Director: Vince Squibb
O projeto Extrapolis ganha vida através da junção de técnicas de desenho tradicional e tecnologia, criando uma cidade industrial e encantada que nunca dorme.
O traço naturalista do desenho e o aspecto de pintura são aprimorados com animação 3D, tecnologia baseada em gestos, video mapping e sound design, convidando o espectador a viver e experimentar, de fato, uma obra de arte.
Realizada em colaboração pelos artistas (e suas equipes) Théoriz Crew e BKYC, Extrapolis é uma pintura em larga escala, com animação e motion design em 3D, o que dá ao trabalho mais movimento, onde o jogo de cores, luz e sombra transforma a cidade de forma surreal enquanto o dia passa.
Criado para quebrar barreiras entre real e ficção, explora arquitetura, estilo de vida e habitantes de cidades grandes. Também reflete sobre a interação entre as pessoas e o espaço, abrindo-se para que o espectador possa ter uma experiência imersiva e de sonhos.
Um projeto que repensa como dar vida a uma obra de arte, fazendo com que ela exista além da tinta e dos traços.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The process of preparing meat dishes is a great deal easier and more intuitive with the Electrolux Smart Grill concept. This is an independent element that offers many of the benefits of pan frying…
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(TrendHunter.com) The tough biker look is given a retro glam twist in the French Revue de Modes #22 editorial. A fun photoshoot to say the least, models Anja Kostantinova and Ashley Smith sport the voluminous hair…
(TrendHunter.com) There are a few fascinating features to the Bang & Olufsen A4 Speakers that make them a great improvement upon existing sound systems. Designed as a concept by Clément Puertolas, the devices…
(TrendHunter.com) If Pavla Podsednikova’s idea was to become a reality, the Instant Shoe would do away with all of this sizing nonsense. Consider the number of times that you’ve been caught between models…
Lifestyles for the Disabled, a daytime occupational program for developmentally delayed adults, runs several radio talk shows that help its members increase self-esteem.
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Can you name the top three earning American athletes in Sports Illustrated’s 2012’s “Fortunate 50” list?
The NBA’s LeBron James and Kobe Bryant didn’t make it. Neither did the NFL’s Tom Brady or Major League Baseball’s Alex Rodriguez.
Instead, golfers Phil Mickelson ($60.8 million) and Tiger Woods ($56.4 million) ranked Nos. 2 and 3, respectively, in annual endorsement dollars, winnings and appearance fees. Only boxer Floyd Mayweather ($85 million) ranked ahead because of his two pay-per-view fights. Almost all of the golf duo’s earnings came from ad deals. Mr. Mayweather didn’t have a single endorsement.
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