Hasta La Creative!

In an advertising coup like none we’ve seen in a while — and a bold move for a conservative brand — GE hooked up with Hugo Weaving who once again donned his shades and Agent Smith suit from the Matrix movies.

The ad, which debuted this past weekend, has Agent Smith walking the hallways of a hospital touting the brilliance of GE software which allows it to “be in many places at the same time” — all while Agent Smith, himself, appears in many places at once.

The ad, created by BBDO New York, carries the menacing vibe of the Matrix movies so much so that you wonder if GE, itself, isn’t developing a Matrix of its own. Which, given the supposed prowess of its software, might not be so far from the truth.

The ad ends will a brilliant nod to the movie’s red of blue pill scenario.

Advertising Agency: Scarecrow Communications, Mumbai, India
Creative Directors: Raghu Bhat, Manish Bhatt, Kapil Tammal, Sarvesh Raikar
Art Directors: Kapil Tammal, Ankit Dembla
Copywriters: Raghu Bhat, Sarvesh Raikar
Agency Producer: Uday Apkar
Retoucher: Deven Chavan
Strategic Planner: Arunava Sengupa
Account Management: Mansi Choudhary

The post Panasonic Smoke Alarm : Scarecrow appeared first on desicreative.

The two bombs that ripped through the Boston Marathon, leaving at least three victims dead and at least 130 injured Monday afternoon, also touched the marketing and media community. The explosions led to local ad agencies scrambling to account for staffers in the races, while Twitter served as an information source as many brands went dark for several hours on social media in the wake of the tragedy.

Numerous Boston-based agencies –including Interpublic Group of Cos.’ Hill Holliday and Mullen, Havas-owned Arnold, Omnicom Group’s Communispace and Publicis Groupe’s Digitas — rushed to track down employees and account for their safety yesterday afternoon. After a couple hours, Diane Hessan, CEO of Communispace, tweeted that her team was safe. By late evening Digitas, which had five staffers running the race, confirmed they were unharmed.

Continue reading at AdAge.com

The two bombs that ripped through the Boston Marathon, leaving at least three victims dead and at least 130 injured Monday afternoon, also touched the marketing and media community. The explosions led to local ad agencies scrambling to account for staffers in the races, while Twitter served as an information source as many brands went dark for several hours on social media in the wake of the tragedy.

Numerous Boston-based agencies –including Interpublic Group of Cos.’ Hill Holliday and Mullen, Havas-owned Arnold, Omnicom Group’s Communispace and Publicis Groupe’s Digitas — rushed to track down employees and account for their safety yesterday afternoon. After a couple hours, Diane Hessen, CEO of Communispace, tweeted that her team was safe. By late evening Digitas, which had five staffers running the race, confirmed they were unharmed.

Continue reading at AdAge.com

Michael Bass, a longtime deputy of Jeff Zucker’s dating from their days at “Today,” left Katie Couric’s syndicated talk show to be a senior vice president at CNN.

The urinary incontinence brand is ditching absorbency descriptions in favor of what it calls lifestyle terms.

Quantas vezes você já ouviu dizer que algumas pessoas costumam ter uma visão distorcida de si próprias? E quantas vezes você percebeu isso nas mulheres com quem você convive? Se você é mulher, certamente já ouviu alguém dizendo – e provavelmente não acreditou – que você não está gorda, que você é linda de qualquer jeito ou que essa coisa de achar defeitos em você mesma o tempo inteiro é coisa da sua cabeça. Quer saber o pior? É mesmo. A constatação da enorme diferença entre a autoimagem feminina e a percepção dos outros serve de mote para a campanha Retratos da Real Beleza, criada pela Ogilvy & Mather para a Dove.

Da mesma maneira que “a beleza está nos olhos de quem vê”, o contrário também é verdade. O artista forense do FBI Gil Zamora recebeu a missão de criar o retrato falado de algumas mulheres, que ficaram atrás de uma cortina e foram descrevendo a si mesmas para ele. Antes disso, entretanto, as participantes passaram alguns minutos com pessoas desconhecidas, sem saberem a razão: os desconhecidos também iriam descrevê-las para Zamora.

O resultado é impressionante e comprova que, realmente, as mulheres têm dificuldades de perceber sua própria beleza, e que essa visão distorcida pode afetar suas vidas e escolhas de uma maneira bastante negativa. No final das contas, vale a pena refletir a respeito e, quem sabe, tentar ser menos crítica com si própria.

Para conferir todos os filmes e imagens dos Retratos da Real Beleza, basta acessar o site da campanha.

Post originalmente publicado no Brainstorm #9
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