Hasta La Creative!

Advertising Agency: Casa Darwin, Brazil
Executive Creative Director: Rodrigo Leão
Creative Director: Rodrigo Leão
Art Director: Mariana Coelho
Copywriter: Rafael Simi
Illustrator: Mariana Coelho

Advertising Agency: Boomtown Strategic Brand, South Africa
Creative Director: Andrew Mackenzie
Copywriter: Gary Welsh
Creative Group Head/ Art Director: Tim Jones
Photographer: Paul Cocks
Retoucher: Graham Bartholomew
Account manager: Estee Cockcroft

With a total of nearly 2,000 complaints, campaigns by GoCompare.com were the most complained-about ads of the past year, according to the Advertising Standards Authority.

Steve Bond, the former chief operating officer of Postercope, is to join Omnicom Media Group’s outdoor specialist Talon as a partner.

Advertising Agency: Y&R, Berlin,Germany
CCO: Jan Leube
ECD: Esben Ehrenreich, Markus Rieser
AD: Bernd Claussen
Post-production: PX1 Berlin

Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year’s sabbatical from June.

(TrendHunter.com) The Topshop Oxford Square flag location is currently the home of a bold new window display that might make you dizzy. The Topshop Color Wheel is a gravity defying display that encompasses a large…

Instead of skimming social media posts and hashtags for news updates, The Economist wants you to go deeper. Putting aside the sexual innuendo for a minute, “Dare 2 Go Deep,” created by Atmosphere Proximity, confronts an important topic in our short-attention-span world that continues to value speed more than depth. Investigating into the news instead of repeating tweets is one way to do this, according to the campaign. The attached video features the inspirational verve of comedian/actor J.B. Smoove, who must’ve taken some time off from his video game endorsement duties to help us all go deeper.

While the campaign was probably built with good intentions, it’s hard to ignore the blatant innuendo, which comes across as a dad trying to be funny in front of his kid’s friends with some stiff entendres. The Economist, after all, boasts a large chunk of readers who earn six-figures–maybe going deep is an awkward way to reach out to younger demographics? Smoove thrusting on a Segway and yelling, “I go deep,” as the spittle from the corners of his mouth land on students in the eighth row is a great stroke, but maybe not for current and future readers of the magazine. J.B. Smoove is still awesome enough to make the video enjoyable, just want to reiterate that point.

New Career Opportunities Daily: The best jobs in media.

It looks like U.K. ad agencies are losing top talent to the former colonies as key players head for higher salaries in the States or the friendlier tax climes of Asia.

Recent examples include Chris Macdonald, who is moving from CEO of McCann London to president of McCann New York. Another Brit, Robert Harwood-Matthews, became president of TBWA/Chiat/Day, New York, last fall, promoted from president of TBWA U.K. Group.

Whatever the career and lifestyle reasons for crossing the pond, one thing is clear: The money’s better. According to global recruitment consultant the Talent Business, U.S. ad execs are paid significantly more than their British counterparts. A chief creative officer or executive creative director, for example, earns $700,000 to $1 million in New York, compared with $475,000 to $640,000 in London.

Continue reading at AdAge.com

Les équipes de « The Creators Project » sont allés voir le studio Marshmallow Laser Feast qui explore de nouvelles expériences créatives et interactives avec des projections en temps réel. Des projets tels que la superbe Musical Laser Forests à découvrir dans une vidéo très intéressante dans la suite.