Mysteriously Theatrical Shoots – Du Juan Exudes Elegance in this Numero China April 2013 Editorial (GALLERY)

(TrendHunter.com) Stunning and sophisticated, this Numero China April 2013 editorial is a feast for the eyes.

Although model Du Juan poses in what appears to be a mysterious warehouse filled with boxes (not exactly…

DreamWorks to Take Its Characters to Macau Resort

The deal with Sands Cotai Central in China is to introduce the “DreamWorks Experience” beginning in late 2013.

    

Futuristic Femme Fatale Fashion – Edgy Style Takes Over Kurv Magazine ‘Structured Fashion’ Editorial (GALLERY)

(TrendHunter.com) The Kurv Magazine ‘Structured Fashion’ editorial showcases fashion fit for the femme fatale. That is, the femme fatale from the future. Edgy and sexy, the looks are equally hi-tech. As…

Lexus GS: Drive By, Estate

835W. 17 speaker Mark Levinson sound system. All-new Lexus GS.

Advertising Agency: Saatchi & Saatchi, Australia

Lexus GS: Drive By, Suburbs

835W. 17 speaker Mark Levinson sound system. All-new Lexus GS.

Advertising Agency: Saatchi & Saatchi, Australia

Lexus GS: Drive By, Downtown

835W. 17 speaker Mark Levinson sound system. All-new Lexus GS.

Advertising Agency: Saatchi & Saatchi, Australia

Red Cross: Help Button

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Cristiano Rodrigues, Henrique Mattos, Cicero Souza
Copywriter: Ricardo Porto, Daguito Rodrigues, Nicholas Bergantin, Henrique Zirpoli
Published: April, 2013

MTV: #USEITDICK, Tennis Player

Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.

Advertising Agency: Loducca, Brazil
Creative Directors: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Copywriter: Thiago Bocatto
Art Director: Maria Eduarda Di Pietro
Agency Producers: Ana Luisa Andre, Claudia Stancev
Account Supervisors: Fernão Cosi, Fabiane Veiga
Advertiser’s Supervisors: Wagner Gorab, Ana Penteado, Eduardo Zanelli
Account Manager: Flávia Godoy
Planners: Ken Fujioka, Daniel De Tomazo
Producer: Larissa Luisi
Director: Del
DOP: Rafael Levy
Editing Company: Conspiração Digital
Post Production: Ricardo Souza
Executive Director: Cristina Lopes

MTV: #USEITDICK, Male Mermaid

Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.

Advertising Agency: Loducca, Brazil
Creative Directors: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Copywriter: Thiago Bocatto
Art Director: Maria Eduarda Di Pietro
Agency Producers: Ana Luisa Andre, Claudia Stancev
Account Supervisors: Fernão Cosi, Fabiane Veiga
Advertiser’s Supervisors: Wagner Gorab, Ana Penteado, Eduardo Zanelli
Account Manager: Flávia Godoy
Planners: Ken Fujioka, Daniel De Tomazo
Producer: Larissa Luisi
Director: Del
DOP: Rafael Levy
Editing Company: Conspiração Digital
Post Production: Ricardo Souza
Executive Director: Cristina Lopes

MTV: #USEITDICK, Jumping Jacks

Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.

Advertising Agency: Loducca, Brazil
Creative Directors: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Copywriter: Thiago Bocatto
Art Director: Maria Eduarda Di Pietro
Agency Producers: Ana Luisa Andre, Claudia Stancev
Account Supervisors: Fernão Cosi, Fabiane Veiga
Advertiser’s Supervisors: Wagner Gorab, Ana Penteado, Eduardo Zanelli
Account Manager: Flávia Godoy
Planners: Ken Fujioka, Daniel De Tomazo
Producer: Larissa Luisi
Director: Del
DOP: Rafael Levy
Editing Company: Conspiração Digital
Post Production: Ricardo Souza
Executive Director: Cristina Lopes

Advertising: FleishmanHillard Rebrands Itself, With a 21st Century Focus

FleishmanHillard, founded in 1946, is expanding to offer services like advertising and social media marketing in addition to public relations.

    

Ninet Diapers: Mom

The diaper you’d wear if you were in her diapers.
More absorption. More freedom.

Advertising Agency: Spectacular Holistic Circus, Lima, Peru
Chief Creative Officer: Juan Carlos Gómez de la Torre
Art Director: Jorge Rocca
Copywriter: Luis Alonso Vega
Producer: Renzo Zuleta
Photographers: Daniel Ducato, Andrés Alfaro

Ninet Diapers: Dad

The diaper you’d wear if you were in his diapers.
More absorption. More freedom.

Advertising Agency: Spectacular Holistic Circus, Lima, Peru
Chief Creative Officer: Juan Carlos Gómez de la Torre
Art Director: Jorge Rocca
Copywriter: Luis Alonso Vega
Producer: Renzo Zuleta
Photographers: Daniel Ducato, Andrés Alfaro

Lider Interiores: Life asks for a Lider, Remote

Advertising Agency: Lápis Raro, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Daniel de Jesus
Copywriter: José Celso
Photographer: Jomar Bragança

Lider Interiores: Life asks for a Lider, Pizza

Advertising Agency: Lápis Raro, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Daniel de Jesus
Copywriter: José Celso
Photographer: Jomar Bragança

Lider Interiores: Life asks for a Lider, Paradise

Advertising Agency: Lápis Raro, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Daniel de Jesus
Copywriter: José Celso
Photographer: Jomar Bragança

Lider Interiores: Life asks for a Lider, Father

Advertising Agency: Lápis Raro, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Daniel de Jesus
Copywriter: José Celso
Photographer: Jomar Bragança

Pedalling Handlebar Bikes – The 4 Strike Bike Lets You Use All Limbs for High-Powered Propulsion (GALLERY)

(TrendHunter.com) You might not have noticed at first glance, but the handlebars of the 4 Strike Bike are actually a second set of pedals. Unexpected, isn’t it? Lex van Stekelenburg came up with the concept as…

Basics India : The Men Commandments by Happy Bangalore

Brief: Basics Life is India’s largest menswear chain, with retail presence in over 100 exclusive stores and 600 multi-brand outlets, while also being available on their own online store basicslife.com. The store caters to all of men’s fashion needs including accessories and footwear.

The objective was to carry forward the success of their 2012 campaign – “shop like a man”.

 

Creative Solution: In order to take the same attitude and philosophy of last year’s ‘MAN’TRA’ (an anthem for men) to the next level, we created ‘The Men Commandments’.

With light-hearted digs at the notorious shopping practices of the opposite sex, each commandment illustrates how manly men should be shopping.

 

Credits

Brand: Basics Life
Client: Hanif Sattar & Suhail Sattar

Agency: Happy, Bangalore

Chief Executive Officer/Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Copywriter: Megha Ramesh
Art Directors: Sukumar N, Sevugan S
Account Planning: Ravi Bhat
Account Management: Ajay A Kumar
Production House: Pavleye Production & Artist Management
Executive Producer: Josef Pavleye
Directors: Marika Majorova, Jonas Karasek (Gunpowder)

 

“Depression”

“Social Diva”

 

“Trial Room”

 

“The Gift”

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Wildcraft by Eleven

Advertising Agency: Eleven Brandworks, Gurgaon, India
Creative Director: Aneesh Jaisinghani
Creative Director: Kapil Batra
Art Director: Smit Agrawal
Copywriter: Vaibhava Bhatnagar
Director: Prateek Bhardwaj
Retouching Artist: Shashi Chauhan

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