Em tempos em que é mais comum a galera se atracar após trocar meia dúzia de palavras – para, então, trocar litros de saliva – o comercial feito pela Blammo Worldwide para o QuestChat é perfeito. Uncle Bob mostra um casal que tem muito mais em comum do que a atração física – e certamente é mais até do que eles gostariam. A assinatura final é genial:
Talk first.
É claro que o comercial ignora a existência das redes sociais, onde a gente fica sabendo mais do que gostaria sobre o outro, e que provavelmente quem usa um serviço como o QuestChat – um telenamoro – dificilmente fala sobre o tio Bob. Enfim…
Caso conversar primeiro seja uma dificuldade, os filmes Antes do Amanhecer e Antes do Pôr-do-Sol, de Richard Linklater, são uma ótima aula. E se você estiver sem tempo para ver os filmes porque hoje já é sexta-feira, comece com o Anticast 78.
Andy Cairns, the former managing director of Inferno, has resurfaced at Bartle Bogle Hegarty as the strategic business lead in charge of the Barclays account.
BT has awarded its ad sales contract for its new sport channels to Channel 4, closing one of the avenues the telecoms giant could have taken to resolve its increasingly bitter conflict with rival BSkyB.
Yes, the babies are back, though not the way you’d imagine in a new effort for Evian from BETC and directing crew, We Are From LA. In their sequel to the sequel to “Roller Babies,” the 2009 campaign that garnered multiple awards as well as 45 million hits within months of release, the parties involved push the Danone water brand’s “Live Young” mantra via a bit of self-reflection if you will.
In a statement, Jerome Goure, VP of marketing for Danone, says, “The babies embody ‘Live Young’, the evian mantra, and remind us that we are all youthful in our own, unique way. Babies are also the ultimate symbol of natural purity, exactly what evian water is. This is why we are so excited to continue this iconic campaign in a fresh and entertaining way.” You can’t buy that kind of spiel with a Dasani bottle, kids. Look for an Android “Baby & Me” app that BETC created with B-Reel come mid-May.
Em parceria com a Marvel Entertainment LCC, a Audi está lançando um quadrinho digital do Homem de Ferro – Steer the Story – para sua nova campanha, deixando os fãs escolherem qual vai ser o final da história
A história mostra Tony Stark em uma aventura a bordo de um protótipo do Audi R8.
O quadrinho traz recursos visuais que se aproveitam da usabalidade do design digital, da barra de rolagem e do tamanho da tela. Há movimento em alguns dos elementos com o passar do mouse, e seus quadros são lidos em scroll vertical, o que facilita a leitura digital e não cansa o usuário. Além disso, em questão de cliques, o usuário pode escolher caminhos a serem seguidos pelo personagem ao fim de cada capítulo, como o tipo de armadura ou ataque.
Para participar da campanha, os usuários podem enviar desenhos ou fotos para inspirarem o último capítulo do quadrinho. A escolha será feita em duas fases: finalistas serão selecionados através de votação do público e depois, como decisão final, juízes da Marvel que incluem o Editor Chefe Axel Alonso e os editores Jeanine Shaefer e Bill Rosemann baterão o martelo no melhor. O final vencedor será publicado.
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
(TrendHunter.com) This awesome superhero graffiti by Anthony Noble depicts a variety of popular heroes as works of urban art. He does so with heavy influenced graffiti-styled paintings.
Sources familiar with the matter confirm that Brian Skahan, who has spent nearly two years serving as EVP/CTO/managing director of what was Publicis Modem and is now Publicis Kaplan Thaler, is heading back to his old stomping grounds at Crispin Porter +Bogusky. During his three-and-a-half year stint at the Boulder-based agency, Skahan served as VP/creative technology director and led development teams for clients including Microsoft and Domino’s.
CP+B would not officially comment on the matter, but from what we’re hearing, Skahan is just one of a handful of staffers who are boomeranging back to the agency. We’ll try to get title, start date, but in terms of the latter, we’re hearing that Skahan will assume his new role at CP+B within the next couple of weeks. Prior to CP+B, the tech exec worked at Digital Pulp. We’re certain that we’ll have more updates soon.
New York Mayor Michael Bloomberg may have been able to sway public opinion with a multi-million-dollar ad campaign promoting new gun-control measures, but his message, transmitted often by gun violence victims, swayed few votes where it mattered most — in Congress.
In the end, the Senate voted largely along party lines this week to kill even the most modest new gun-control measures. Efforts to place new regulations on firearms aren’t likely to be resurrected in this Congress.
Mr. Bloomberg’s organization, Mayors Against Illegal Guns, hired a team that included SKDKnickerbocker and Tom Synhorst of DCI Group, dividing the work by political party, in essence tapping each to do what they do best — run ads taking aim at the other side.
The big question for many brands when it comes to social media is how does it affect the bottom line? Twitter provided an answer to that question yesterday as it released a study showing how tweets drive sales.
Adidas today became one of the first corporate sponsors of the Boston Marathon to address the twin bombings that left three dead and 176 wounded on Monday. Adidas said it’s rolling out a limited edition “Boston stands as one” T-shirt that will sell for $26.20. All proceeds will go to The One Fund Boston, a foundation designed to help the victims of the worst attack on U.S. soil since the Sept. 11 terror attack. Former Boston ad-agency executive Jack Connors is involved in the charity.
“The selflessness and compassion demonstrated by the City of Boston, the first responders, the Boston Athletic Association and all marathon volunteers in providing assistance to the injured have stuck with us and inspired us,” said Patrik Nilsson, president of Adidas America, in a statement. “We commend Boston — and of those associated with the city and the marathon — for their reaction to this very challenging situation. We applaud them for standing together as one on Monday and in the days which have followed.”
Adidas was recently roasted on Twitter for selling a shirt with the No. 5 jersey number of injured University of Louisville basketball player Kevin Ware and the slogan, “Ri5e to the Occasion.” After taking a beating in the court of public opinion, Adidas announced it would stop selling the controversial T-shirt due to an unspecified “logo” issue.
Twitter has argued the route to success on its platform is “not by being loud” but by “being good”, as it attempts to fend off accusations that it is merely a PR medium.
Omnicom, the owner of the BBDO and OMD networks, reported pre-tax profits of $331m (£216m) in the first quarter of 2013, down 0.8% year on year, despite revenue rising by almost 3%.
A comic ad from American retailer Kmart has shot to first place in this week’s viral chart after being shared more than 1.2 million times in the past seven days.
MasterCard has launched a digital marketing campaign offering cardholders the chance to watch music star Beyoncé from an up-close VIP area on her UK tour.
Nestle has appointed Iris to handle its retail and shopper marketing account for its Kit Kat, ending the chocolate brand’s relationship with The Big Kick.
Advertising Agency: Heads Propaganda, Rio de Janeiro, Brazil
Creative Directors: Flavio Medeiros, Luis Christello, Kike Borell
Art Director: Luis Christello
Copywriter: Flavio Medeiros
Illustrator: Luis Christello
Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money.
and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive.
It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community –
supporting a crèche for their children, providing vocational training to women and computer training to young adults.
The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand.
Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation.
We used Facebook – a place where they hang out everyday – to involve them in this cause, by making the act of donating fun and engaging.
Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends.
The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends.
In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale
at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%,
which is being recycled to support its activities. And it all started with a tag.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
Post originalmente publicado no Brainstorm #9
Sources familiar with the matter confirm that 
