Hasta La Creative!

Johnny Fearless has won the pitch for Imperial War Museums’ campaign to commemorate the 100th anniversary of the First World War.

Marriott and Grey New York are getting that much closer as the brand has now awarded PR duties to the agency, thus expanding a relationship that began last September when the latter succeeded McGarryBowen as AOR for the hotel/resorts brand. No word yet, though, if president/CCO Tor Myhren and now-COO Michael Houston sent a short and sweet memo to staff like last time in regards to this latest win.

Instead, for now, we have this statement from Marriott VP of global brand PR John Wolf, who says, “We chose Grey for its expertise in integrated consumer brand marketing that will help us amplify the innovations Marriott is bringing to market to appeal to Gen X and Gen Y travelers. We were impressed by Grey’s passion, creativity and best-in-class PR practices to maximize the buzz factor across business and lifestyle media.”

We’re checking to see if there was a review for this. While we’re on the subject of Grey, we’re hearing from sources that the agency is still one of the finalists in the Gillette creative pitch and a decision is expected to made by this coming Monday. Update: There was no review for the Marriott PR biz; the appointment just grew out of Grey and the hotel brand’s existing ad relationship. Burson Marsteller, meanwhile, continues to handle corporate PR for Marriott.

New Career Opportunities Daily: The best jobs in media.

Freedrinks has hired Enter and Walker Media to its creative and media accounts respectively, as part of the drinks company’s £8m of support for the Zeo range of soft drinks.

Um dos problemas discutidos sobre a forma como a tecnologia está sendo usada para ensinar crianças é que, em vez de funcionar como um apoio junto aos materiais físicos, acaba por substituí-los totalmente.

DRAWNIMAL é um aplicativo para iPhone que volta ao básico e inspira o uso fundamental da caneta e do papel.

Desenvolvido por Lucas Zanotto, para usá-lo é preciso colocar o iPhone bem no meio de uma folha de papel em branco. Ao abrir o app, a tela mostrará a letra ‘A’. Tocando no topo da tela, você escuta como a letra é pronunciada. Tocando na parte de baixo, é possível ver uma breve animação que direciona a criança a desenhar em volta do aparelho.

Depois de terminar o desenho, ao clicar no ‘play’, o aplicativo revela um animal adaptado à letra (no caso da letra ‘A’, é o alligator – jacaré em inglês). O áudio, então, explica a relação entre o animal e a letra, e assim continua o processo de aprendizagem do alfabeto e do desenho para as crianças, fazendo-as colocar a mão na massa.

O app está disponível de graça para iPhone e iPad. Porém, para destravar todo o alfabeto (além de mais 30 animações e suportes nas línguas espanhol, francês e alemão) é preciso pagar £1.49. Infelizmente ainda não há adaptação em português.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Anyone with a recent iPhone model knows that the smartphone packs one heck of a decent camera in its tiny shell, but here’s one concept design that takes smartphone photography to a whole new…

While we’re on the Digitas tip, it looks like our sources were spot-on a couple of weeks ago when they told us that Carl Fremont, who left the aforementioned agency after a dozen years of service, was headed to MEC. Truth be told, Fremont has indeed joined the WPP/GroupM media unit as its first-ever global chief digital officer. MEC global CEO Charles Courtier says in a statement, “Hiring Carl is an essential step in the continued growth of MEC globally. Carl’s mix of skills has made him one of the leading digital specialists in the industry; he is uniquely qualified to help us navigate and develop the future of our business.”

Fremont will assume his global CDO post in May and continue to work out of New York. As we’ve mentioned before, prior to his time at Digitas, the exec spent 16 years at Wunderman, leading direct media efforts for clients including AmEx, Citibank and AT&T. In his new gig at MEC, Fremont will serve on the agency’s executive committee, as one would expect considering his title.

New Career Opportunities Daily: The best jobs in media.

Premier Food is “unashamedly sticking” with TV advertising and will not be shifting significant spend into digital channels, according to chief executive Gavin Darby.

Advertising Agency: Grey, Spain
Executive Creative Director: Antonio Montero
Creative Director: Fernando Riveros/Matías López Navajas
Copywriter: Matías López Navajas
Art Director: Fernando Riveros /Alejandro De Antonio/Jose Carlos Gomez
Illustrator: Ricardo Salamanca
Art Buyer: Mayte Carabias
Account Supervisor: Mercedes Ruiz

(TrendHunter.com) This may just be the single best Disney Princess mashup I have seen on the Internet. It is the combination of the most mashed up group of fictional characters with one of my favorite animals in the…