Hasta La Creative!

While we’re on the Digitas tip, it looks like our sources were spot-on a couple of weeks ago when they told us that Carl Fremont, who left the aforementioned agency after a dozen years of service, was headed to MEC. Truth be told, Fremont has indeed joined the WPP/GroupM media unit as its first-ever global chief digital officer. MEC global CEO Charles Courtier says in a statement, “Hiring Carl is an essential step in the continued growth of MEC globally. Carl’s mix of skills has made him one of the leading digital specialists in the industry; he is uniquely qualified to help us navigate and develop the future of our business.”

Fremont will assume his global CDO post in May and continue to work out of New York. As we’ve mentioned before, prior to his time at Digitas, the exec spent 16 years at Wunderman, leading direct media efforts for clients including AmEx, Citibank and AT&T. In his new gig at MEC, Fremont will serve on the agency’s executive committee, as one would expect considering his title.

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Sources familiar with the matter confirm that Carl Fremont, who has been with Digitas for a dozen years give or take and has most recently served as EVP/media director, is leaving the agency. From what we’ve been told, Fremont will be parting ways with Digitas within the next week or so and is heading to MEC, though no word yet on what his new title/start date is at the latter WPP/GroupM agency. During his decade-plus at Digitas, Fremont worked out the agency’s New York office and oversaw its channel and partnership solutions as well as the digital marketing group.

Prior to Digitas, Fremont spent 16 years at Wunderman, last serving as EVP/director of media services and managing all direct response media activities for the agency.

New Career Opportunities Daily: The best jobs in media.