Hasta La Creative!

(TrendHunter.com) Can you imagine what a camera collection of every camera ever made throughout the years might look like? The graphic designers at Pop Chart Lab have done all the work for you and compiled an…

Advertising Agency: AMV BBDO, London, United Kingdom
Creative Directors: John LaMacchia, Simon Foster
Art Director: Tim Vance
Copywriter: Paul Knott
Account Team: Rebecca Tickle, Ildut Loarer, Prachi Virani
TV producer: Rebecca Holt
Director: Speck/Gordon
Production Company: Blink

O iBeetle, anunciado durante o Shanghai Auto Show, é fruto de uma parceria da Volkswagen com a Apple, que colocará no mercado dois modelos de carro – iBeetle Coup e iBeetle Convertible – desenvolvidos especialmente para integrar-se com o iPhone 5.

O iBeetle traz uma docking station em seu painel, onde o usuário encaixa o aparelho. Além de permitir que o motorista faça ligações sem precisar usar as mãos através do sistema Siri, o diferencial está no aplicativo feito especialmente para o carro.

Com o app, o motorista pode usar o iPhone para funções práticas e inteligentes como: computador de bordo chamado Expert, ouvir músicas via iTunes e Spotify e acompanhar o desempenho do veículo com o Trainer (níveis de temperatura de óleo, diagnósticos de economia de combustível, distância entre dois pontos e comparação de percursos, entre outros recursos).

Além disso, o aplicativo possui algumas funções sociais como ler mensagens e redes sociais em voz alta, tirar e compartilhar fotos, enviar cartões postais digitais com a localização do carro para os amigos, e premiar o motorista com badges e stickers virtuais por certas tarefas concluídas.

O iBeetle, a ser lançado no início de 2014, pode não ser o sonhado Apple iCar, mas já é um passo no longo caminho de construir carros com tecnologias que integram os cinco sentidos, com experiência e interação intuitivas, dentro de um ecossistema inteligente. Tecnologias que, de tão bem integradas ao ambiente, até iremos esquecer que estão lá.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) While the future generations may have no clue what CDs were ever used for, artist Jim Hake pays homage to these outdated devices by smashing them into pieces and creating his recycled CD art.

This…

Advertising Agency: GSD&M, USA
Executive Creative Director: Jay Russell
Group Creative Director / Art Director: Bryan Edwards
Group Creative Director / Copywriter: Victor Camozzi
Creative Director / Art Director: Sean LaBounty
Creative Director / Copywriter: Hayden Gilbert
Art Director: Sarah Thomas
Copywriter: Haley Gardner
Executive Producer: Bill Wine
Photographer: Teru Onishi
Art Producer: Shannon McMillan
Account Directors: Nancy Ryan, Brittany Reeves
Account Supervisor: Amy Rodgers
Account Manager: Heath Tavrides
Strategy Director: Michelle Dickens

Focus sur le duo de réalisateurs Mathy and Fran basé à Londres, qui ont dirigé le clip officiel de « Turn Me Out » pour l’artiste anglais Russ Chimes. Produite par Shameless, ce clip très coloré et proposant des images aux symboles décalées est à découvrir en vidéo HD dans la suite de l’article.

In the ad business we hear about brands wishing to reinvent themselves daily. In fact, many of us have heard these exact words (more than once), “We want to be just like Apple.” Thankfully, there are few signs of brand-specific cluelessness this overt.

Like agencies seeking a new skin, I am not convinced a full scale brand reinvention is possible, but evolution and new growth certainly is. According to USA TODAY, Hooters, “the chain that invented the $2 billion ‘breastaurant’ category is desperate to re-create itself as something other than a fading relic of the 1980s.”

Hooters is busy redesigning its restaurant interiors, its iconic servers’ uniforms and its menu. No more frozen chicken wings and burgers. The new menu is all fresh. And, for the first time in Hooters history, Hooters is serving entrée salads.

Will it be enough to reverse the slide? USA TODAY reports that the ‘breastaurant’ category is growing at a double-digit rate, while Hooters’ sales have mostly fallen for five of the past six years. During that time, it closed about 50 restaurants while competitors, such as Twin Peaks and Tilted Kilt, were opening stores at a furious pace.

The post Hooters Working To Insert The Restaurant Into Its “Breastaurant” Brand appeared first on AdPulp.

For marketers, blogger outreach can often feel like working in a field of landmines, where one misstep can detonate across the Web. The newest publicist to find himself at the center of the blast radius is Disney Motion Pictures’ Marshall Weinbaum, who jokingly posted a photo to his personal Facebook page showing female bloggers clutching his legs while he held up a sign that said, “Hi mom.” Although she didn’t know Weinbaum or the context of the photo, blogger Liz Henry promptly declared him both a “raging douche bag” and a “raging sexist.” Others soon joined the fray, saying that any blogger who defended him was simply in Disney’s pocket. But many bloggers who have worked with him, including those who were with him on the trip where the photo was taken, have come out in vocal defense of Weinbaum. One blogger tells Adweek he’s a “very sweet man” and is close personal friends with many of the bloggers he works with, a fact that likely led to the ultimately unwise decision to share the photo publicly. “I apologize for how this was construed,” Weinbaum told me in an email. “These four amazing women are some of my best friends who I have known for years and I have tremendous respect for them and the work that mom (and dad) bloggers do. We were just having fun inside a wax museum after an event yesterday taking funny photos and I wanted to spoof Chevy Chase from the ‘National Lampoon’s Vacation’ poster.” Late Friday, Weinbaum chose to remove the photo from his personal Facebook page. “This was so unintentional and if the people who wrote the negative article about me knew me at all, they would think the photo was goofy and silly. But out of respect for their opinions, I decided myself to take the photo down.”