Advertising Agency: AMV BBDO, London, UK
Creative Directors: John LaMacchia, Simon Foster
Art Director: Tim Vance
Copywriter: Paul Knott
Account Team: Rebecca Tickle, Ildut Loarer, Prachi Virani
TV producer: Rebecca Holt
Director: Speck/Gordon
Production Company: Blink
Aired: April 2013
(TrendHunter.com) These sexy women’s Star Wars costumes are probably the best present a geeky guy could ask for. I’m not going to be bold enough to say that it’s better than lingerie, but for some…
Advertising Agency: Ogilvy & Mather, Nairobi, Kenya
Regional Creative Director: Alan Edgar
Executive Creative Director: Deepesh Jha
Creative Director: Tarun Batra
Art Director: Tarun Batra
Copywriters: Alan Edgar, Gregory Aldous
Illustrator: Jabbar Shaikh
Photography: Getty Images
Client Servicing: Philippe Greinacher
“The last scream of fashion.”
Advertising Agency: Grupo CP, Santiago, Chile
Creative Directors: Cecilia Romero, Felipe Rios
Art Director: José Miguel Fuentes
Copywriter: Rodrigo Leufuman
Retouch: Ricardo Chacón
Advertising Agency: Below, Lima, Peru
Art Director: Christian Rivera
Copywriter: Marco Tantalean
Retoucher: Diego Zegarra
Advertising Agency: TBWA\Chiat\Day, USA
Global Creative President: Rob Schwartz
Group Creative Directors: Becca Morton, Michael Yagi
Art Director: Carolina Labi
Copywriters: Michael Yagi, Gage Clegg
Group Account Director: Grace Kao
International Account Director: Brenda Castro
Management Supervisor: Andrew DeBenedictis
Account Executive: Kali Cushing
Assistant Account Executive: Alexina Shaber
Account Group Assistant: Erin Moore
Planning Director: Neil Barrie
Junior Planner: Drew Phillips
Executive Producer: Elaine Hinton
Senior Art Producer: Heather Michaels
Project Manager: Holly Prine, Jenni Warsaw
Print Producer: Kim Callahan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Jill Durand
Talent Payment Manager: Vanessa Aniles
Director of Broadcast Traffic: Nadzyah Guillermo
Broadcast Traffic Coordinator: Caelayn Edwards
(TrendHunter.com) For those who would like to create the illusion of living in a fantasy world in their own home, YOY’s peel away wall light fixture is the perfect home accessory to put your unsuspecting house…
Advertising Agency: Alazraki, Mexico
Creative: Ángel Iglesias
Production Company: Alazraki Films
Director: Gaz Alazraki
Background: Botafogo is one of Brazil’s most traditional football teams – full of titles, idols and passionate fans. Through its 100 years, the club has always played with black and white jersey. In 2012, Puma, the team’s uniform distributor, launched something that broke with every tradition: a gold jersey.
The challenge: how to get passionate fans to accept this change?
Insight: We started with the idea that only diehard fans are able to support a team, no matter the color of the jersey.
Idea: We transformed the launch into the first jersey that only a true fan could have. To do this, we created the FogOMETER: a special booth where the fans could try on the jersey and prove that they deserved it. Inside the booth, a passionate narration followed the steps of the fan putting on the jersey, along with videos of Botafogo and sounds of cheering. While this happened, the fans’ heartbeats were measured. And their passion did the rest. Only those Botafogo fans whose heartbeats were above 170 BPM were able to buy the new shirt at the launch. And their heart rate was shared on Facebook. The rest had to wait.
Results:
The idea spread through the media and social networks.
Over 2,000 fans put their passion to the test.
30,000 watched on YouTube.
15,000 bought the jersey.
And, fortunately, no heart attacks.
Advertising Agency: Mix Brand Experience, Sao Paulo, Brazil
Creative Director: Adriana Salles
Art Director: Felipe Munhoz
Copywriter: Bruno Brasileiro
Additional credits: Júlia Fregona, Zito Campos
Advertising Agency: Heads, Rio de Janeiro, Brazil
Creative Directors: Luis Christello, Kike Borell, Flavio Medeiros
Art Director: Luis Christello
Copywriter: Flavio Medeiros
Production House: Deiró Filmes
Film Director: Julio Hey
What if the whole world would be an endless curve – an ultimate playing ground for sports car enthusiasts? Our newly created Web Film showcases the new Porsche Cayman doing what it does best in a visually and technologically unique way highlighting the car’s superb driving performance.
Advertising Agency: Katapult Kommunikation, Frankfurt, Germany
Chief Creative Officer: Jörg Sachtleben, Christoph Tratberger
Creative Director: Faris Aadam
Copywriters: Konrad Ahlmeyer, Christoph Tratberger
Art Director: Sebastian Lachermeier
Account Supervisors: Marius Darschin, Carsten Menge
Producer: Pascal Tonecker
Cinematographer: Pascal Tonecker
Editor: Alex Duesterberg
Director: Pascal Tonecker
Special Effects: Tobias Gruenberger
Post Production: Pixomondo Studios
Sound Studio: Loft Tonstudios
Sound Engineer: Andreas Ried
Music: Artist/Title: Ken/ Get a life
Advertising Agency: Longplay 360, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Additional credits: Sound Producer YB
Advertising Agency: Publicis, Singapore
“Waterproof. No matter what.”
Advertising Agency: Bester Burke, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Art Director: Bernard van der Walt
Copywriter: Oskar Petty
Retoucher: Graham Bartholomew
(TrendHunter.com) Running shoes usually aren’t the most aesthetically pleasing items in your wardrobe, but these new designs from the Nike Georgetown We Run D.C. collection may even overshadow the glamour of…
(TrendHunter.com) Storing data is much more productive than shooting bullets, so the Handgun USB Drive reappropriates the latter by turning it into something that can perform the former. A deep thought. That, or it…
(TrendHunter.com) The new Levis Vintage AW 2013 Lookbook is just like flipping through your parents’ old photo albums.
Drawing inspiration from Motown and a laid back West Coast style from the ‘60s, this…
Advertising Agency: Longplay 360, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Additional credits: Sound Producer YB
Published: March 2013
Much more spacious. Nissan Grand Livina.
See the tweet on Twitter: https://twitter.com/GrupoDinisa/statuses/327771909976633345
Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Director: Otávio Mello
Art Director: Fabiano Klotz
Copywriter: Otávio Mello
Published: April 2013
What if the whole world would be an endless curve – an ultimate playing ground for sports car enthusiasts? Our newly created Web Film showcases the new Porsche Cayman doing what it does best in a visually and technologically unique way highlighting the car’s superb driving performance.
Advertising Agency: Katapult Kommunikation, Frankfurt, Germany
Chief Creative Officer: Jörg Sachtleben, Christoph Tratberger
Creative Director: Faris Aadam
Copywriters: Konrad Ahlmeyer, Christoph Tratberger
Art Director: Sebastian Lachermeier
Account Supervisors: Marius Darschin, Carsten Menge
Producer: Pascal Tonecker
Cinematographer: Pascal Tonecker
Editor: Alex Duesterberg
Director: Pascal Tonecker
Special Effects: Tobias Gruenberger
Post Production: Pixomondo Studios
Sound Studio: Loft Tonstudios
Sound Engineer: Andreas Ried
Music: Artist/Title: Ken/ Get a life
Published: April 2013
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