Hasta La Creative!

Mrs. Henson, the former wife of Jim Henson, was influential in the creation of the popular television puppet program.

(TrendHunter.com) These Zoo Portraits by Yago Partal personify jungle creatures thanks to a human wardrobe that is style conscious and unexpected. The photographer captures animal subjects who are dressed in…

Mr. Ginsburg’s career took a startling turn in 1998, when he went to Washington to represent Monica Lewinsky during the scandal over her relationship with President Bill Clinton.

In the first episode of “Portlandia,” Fred and Carrie order meals in a restaurant, then decide to visit a farm to find out how the animals they’re eating were raised.

Absurd? Maybe. But I’ve noticed that when I visit local farmers’ markets, I appreciate the growers and farmers, and their food, more.

I think that more clients and agencies — all members of the team — should visit each other and meet regularly. We’d get better work that way. So why doesn’t it happen?

Many agencies don’t trust a lot of their people to interact with clients. Conversely, many agency folks, particularly creatives, hate the idea of interacting with clients. But just like clients are often not trained to evaluate creative concepts, creative people are often not trained to talk business. The problems persist on both sides of the conference table.

It also comes down to money and profitability for many agencies. Time spent in meetings = time not spent making ads. While daily communication is the work of good account people, even major strategy sessions or important meetings aren’t attended by most of the people actually making the work every day. Still, building trust is key for all members of the team.

It’s the subject of my new column on Talent Zoo.

The post Advertising Could Use Some Farm-to-Table Thinking appeared first on AdPulp.

If you’re a Major League Baseball fan, step up to the plate — the league, and every team in it, is serving up all-you-can-download buffets of content for the social stream.

Instagram.
Twitter.
Facebook.
Pinterest.

Pick your poison.

Of course, sports fans are not typical customers. They’re avid, loyal and deeply immersed in every little detail of their team, its players, coaches and front office staff.

Concepts like an active and vocal community can be a bit shaky for brands, because brands have customers first, and if they are exceptional, fans second. Sports teams and sports brands are in another category, and it is a category particularly well suited to social media marketing, supported by real time content production.

Copywriters and art directors used to hole up in a room for days, sometimes weeks, working out their concepts for an ad campaign. No doubt, some continue to do so. However, that’s not how Social Ads are made. Social Ads — the ads we see in Nike Golf’s social stream, for instance — are pulled together from the resources available. In other words, no photo shoot is being scheduled to fulfill the creative’s team concept for these kind of quickie comms. The makers use what’s at hand to fashion a stream of timely, hopefully on-point, messages.

@mlb has their content game dialed| even the teams Twitter handles are perfect @tigers @twins @angels @royals

— David Burn (@davidburn) April 3, 2013

The post @MLB Is Seriously Committed To Content for the Social Stream appeared first on AdPulp.