Advertising Agency: Curiosity Advertising, Cincinnati, USA
Creative Director: Ried Cartwright
Art Director: Jeremiah Berkheimer
Copywriter: Dan Rozier
Production Company: Radar Studios
Director: Sam Macon
Director of Photography: Larry Fong
(TrendHunter.com) With all the fantasy costumes and galleries over the Internet, it takes a truly special effort in order to stand out from the pack. After looking at these images of Starcraft cosplay, I think it&#…
It’s been a year since Bank of America CMO Anne Finucane spearheaded a shakeup in the company’s agency relationships and now the bank is unveiling the result: a new, more humble brand positioning.
Although WPP was named the bank’s agency of record last May, the creative for the campaign — which breaks via a series of TV ads this weekend during the NCAA Championship — was done by Interpublic Group of Cos.’ Hill Holliday. Going forward Boston-based Hill Holliday is serving as lead creative agency, while WPP shops will execute the work in global markets and handle CRM and direct mail among other things. Publicis Groupe’s Starcom has remained the media agency of record.
Meredith Verdone, Bank of America’s head of brand marketing, said in an interview that the new approach represents the bank trying to display some “humility” for a change.
MSG Network had two videotapes that contain Game 5 of the 1973 N.B.A. finals restored and will televise the game as part of its commemoration of the Knicks’ last title.
Discovery Channel is entering the scripted fray with its first miniseries, the network announced at its upfront presentation to media buyers and advertisers Thursday evening.
“Klondike,” about six strangers and their fight for survival and wealth in a small town, is based on Charlotte Gray’s book, “Gold Diggers: Striking It Rich in the Klondike.”
Discovery joins other cable networks, like FX, that are moving into miniseries. FX said at its upfront last week that it will make its first foray into miniseries and limited series with “Fargo,” based on the 1996 Coen brothers movie, next spring.
-640.jpg "Book review - Unpleasant Design")
Nissan is bringing Google Maps to the road, so if you live with a parent or spouse who gets lost regularly and refuses to ask for directions, this car may be a solid investment. Navigation systems aren’t new, but the Google Send-to-Car technology can be accessed and modified remotely. In the sixty-second spot above, you’ll notice Google’s signature blue rope pulling along the Nissan Juke n-tec (I guess nobody will be buying this automobile for the name…) through an unmarked city during the night. And if you’re worried that this promotion will take away the comfort of watching a loved one go crazy in the driver’s seat after realizing he/she is lost, fear not. There’s always the chance that the angry driver will question Google Maps and make up a new route. Then, you can get the popcorn ready.
TBWA\G1 Paris developed the spot and corresponding “Urban Thrill Rides” campaign that will pop across Europe starting this month. Take a second to pay attention to the music, which a rapped by a man who is half-Jay-Z, half-Will Smith, a perfect combination for a European audience. A little pitchy Jay-voice and some Big Willy over-pronunciation makes everyone happy. Hopefully happy enough for you not to realize that a car is grinding on a median X-Games style. Keep the Google, but maybe next time, we can stop pretending that cars are like skateboards. Safety first.
Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
VisitEngland is replacing celebrities Stephen Fry and Julie Walters with Aardman Animations characters Wallace and Gromit, who will appear in its latest advertising campaign.
Qual é o seu filme favorito? Você sabia que ele pode ser, em parte, um filme de origem judaica? É esse o conceito defendido pela DDB Canada/Tribal para o Toronto Film Festival, que acontece entre os dias 11 e 21 de abril. A premissa é que todos nós somos fãs de filmes judaicos – apenas não sabemos disso. Afinal, a indústria cinematográfica sempre teve uma participação maciça de criativos e artistas judeus.
A campanha foi dividida em duas frentes. A primeira delas é o hotsite J-Dar, que permite que os internautas descubram a porcentagem judia de seus filmes favoritos. Além dos dados, é possível comparar com outros títulos judaicos e aproveitar para conhecer a seleção do festival.
Eu fiz algumas buscas por lá e achei alguns dados bem curiosos. Por exemplo: Casablanca é 41,37% judeu, quase 7% a mais do que o francês As Loucas Aventuras de Rabbi Jacob – que se passa em uma comunidade judaica -, com apenas 34,46%. Agora, se compararmos algumas obras de Steven Spielberg, Munique é 69,66% judeu, seguido por A Lista de Schindler, com 51,13%, Tubarão, com 45,88%, e ET, com 40,42%.
Para quem curte cinema, dá para passar algumas horas brincando.
A outra frente é o comercial abaixo, que eu achei um tanto preconceituoso. Mostra uma mulher chegando em casa e percebendo que várias coisas precisam de reparo. Quando ela vai até o lado de fora e encontra o faz-tudo responsável, que a cumprimenta com alguns dedos faltando. Parado ao lado de uma van onde se lê um sobrenome judeu, segue-se a frase “Existe uma razão para continuarmos fazendo filmes”.
Enfim, tudo isso é para mostrar, segundo os organizadores, que o fato de um filme ter origem judaica não significa que ele esteja ligado à religião.
Post originalmente publicado no Brainstorm #9
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Take adventure with you.
Advertising Agency: SapientNitro, Sydney, Australia
Creative Director: Scot Waterhouse
Art Director: Dylan Soopramania
Copywriter: Steven Hey
Photographer: Danny Eastwood / The Pool
Retoucher: Derek Leong
Senior Account Manager: Vincent Pleb
Take adventure with you.
Advertising Agency: SapientNitro, Sydney, Australia
Creative Director: Scot Waterhouse
Art Director: Dylan Soopramania
Copywriter: Steven Hey
Photographer: Danny Eastwood / The Pool
Retoucher: Derek Leong
Senior Account Manager: Vincent Pleb
Take adventure with you.
Advertising Agency: SapientNitro, Sydney, Australia
Creative Director: Scot Waterhouse
Art Director: Dylan Soopramania
Copywriter: Steven Hey
Photographer: Danny Eastwood / The Pool
Retoucher: Derek Leong
Senior Account Manager: Vincent Pleb
Oprah Winfrey pitched advertisers on her Oprah Winfrey Network last night with more ammunition than she had in her possession a year ago. “Last year I told you it was the biggest climb of my life… Well, we made it,” Ms. Winfrey said to a room of media buyers and advertisers.
Ms. Winfrey, who was speaking at OWN parent Discovery Communications’ annual upfront presentation, has a lot to be happy about. OWN saw its viewership rise 30% in 2012 and has posted 13 consecutive months of year-over-year ratings growth. The press is no longer filled with regular stories about the network’s challenges.
Still, the network averages just around 350,000 viewers in prime time. So Ms. Winfrey, CEO of OWN, and other executives are looking forward to what they hope will be yet another phase when it begins running its first scripted series from Tyler Perry.
Advertising Agency: Cossette, Vancouver, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Michael Milardo
Art Director: Cameron McNab
Copywriter: Kate Roland
Producer: April Haffenden
TSA Stunt Manufacturer: Metropolitan Fine Printers
Group Account Director: Anne Buch
Account Director: Karen Babiak
Account Executive: Shirley Lam
Media: OMD
Draftfcb has promoted Luis Silva Dias, the president of its Portuguese operation, to the role of European chief creative officer, effective immediately.
Nabs is inviting contributions from Campaign readers ahead of its forthcoming question and answer session with WPP’s Sir Martin Sorrell.
IPC Media has appointed Marie Claire publisher Toby Evans to the same role on its fashion and beauty magazine InStyle, replacing Sarah Hammond who has left the company.
(TrendHunter.com) This delightfully cartoon-y crossover by Spencer Duffy will warm your heart. By combining two highly iconic cartoons into one, the artist has created a memorable set of illustrations.
Through these…
Ad agency Sukle in Denver made this "Need Someone" spot promoting the Wyoming Department of Health's counseling services for people who want to quit smoking—hopefully before they go into full-on Harvey Dent mode like the guy in the ad. His professional side is more flattering, I think. The spot also links to Quitnet, the official website for the WDH's program. Judging by its online forums, that guy's problem is not unique to him. Two more new spots after the jump.
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Tesco’s Price Promise is under threat, with rivals Sainsbury’s and Morrisons seeking to get ads for the price match banned and the ad watchdog launching an investigation into the initiative.
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