Advertising Agency: Grey, Tokyo, Japan
Creative Director: Koichi Hosoya
Art Directors: Ryo Hasegawa, Takenori Aoki
Producer: Seiji Kato
Associate Art Director: Eriko Kumakura
Photographer: SORA
Designers: Nana Wakae, Ryo Hasegawa
A card says a lot. Hallmark
Advertising Agency: Eleven Brandworks, Gurgaon, India
Chief Creative Officer: Prateek Bhardwaj
Creative Directors: Aneesh Jaisinghani, Kapil Batra
Copywriter: Vaibhava Bhatnagar
Art Director: Smit Agrawal
Account Director: Vishal Sharma
Photographer: Dinesh Gaur
Published: March 2013
A card says a lot. Hallmark
Advertising Agency: Eleven Brandworks, Gurgaon, India
Chief Creative Officer: Prateek Bhardwaj
Creative Directors: Aneesh Jaisinghani, Kapil Batra
Copywriter: Vaibhava Bhatnagar
Art Director: Smit Agrawal
Account Director: Vishal Sharma
Photographer: Dinesh Gaur
Published: March 2013
A card says a lot. Hallmark
Advertising Agency: Eleven Brandworks, Gurgaon, India
Chief Creative Officer: Prateek Bhardwaj
Creative Directors: Aneesh Jaisinghani, Kapil Batra
Copywriter: Vaibhava Bhatnagar
Art Director: Smit Agrawal
Account Director: Vishal Sharma
Photographer: Dinesh Gaur
Published: March 2013
(TrendHunter.com) Steampunk art essentially captures a genre of science fiction that includes futuristic looks and devices created with vintage methods. It is a very surreal genre and possesses a large following of…
(TrendHunter.com) Shoe Obsession is an exhibition that has been going on from February 8 through April 13, 2013 at the Fashion Institute of Technology in New York.
The gallery explores the interesting shift in today&…
No Brasil, o St. Patrick’s Day não é tão tradicional como outras datas de importância etílica, tal qual seu aniversário, o Natal ou carnaval, por exemplo.
Pensando nisso, a Heineken quer mostrar em uma nova campanha os benefícios do 17 de março em relação a outras celebrações anuais. Com bom humor, a marca tenta provar que o feriado irlandês nada mais é do que o melhor dia do ano.
A criação é da Wieden + Kennedy de São Paulo.
Post originalmente publicado no Brainstorm #9
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Pound for pound, some of the stupidest commentary online and on TV as media prognosticators waited for the Pope to be revealed today was the notion that the next Pope needed to be on Twitter. Or what? Social media gurus were going to totally abandon the Catholic church in droves? Twitter addicts were going to stop donating all that money to the church?
At any rate, the next pope, Argentina’s Jorge Bergoglio, was already on Twitter!
Or so certain media people who decided to Google him discovered. This afternoon, a number of folks (including one journalist who should have known better) discovered the account of @JMBergoglio. And unlike the last Pope’s, this one was fairly active. It was also in Spanish, which some of us don’t read because we took French in high school.
(TrendHunter.com) These famous apartment floor plans are so realistically detailed that looking at them makes you feel like you’re intruding on someone’s privacy. If these familiar, idealistic living…
I tend to view the advertising industry through an American lens. But over at The Guardian’s Advertising hub blog, Shuan Varga, Chairman and Creative Director of Ingenuity, talks about some problems the UK ad industry is facing in light of budget cutbacks. His arguments sound awfully familiar, except he calls the dismissal of experienced ad execs a “de-skilling”:
From the agency point of view, this experience deficit makes the entire industry vulnerable. Agencies used to claim routinely to be “custodians of the Brand”. I wonder how many of them can plausibly say that any more. Nowadays, while you might still find an agency that’s worked on a brand for a decade or more, if the most senior person on the account team graduated six years ago and has worked on the account for two, that doesn’t sound much like genuine custodianship to me.
Like many folks on this side of the pond, Varga points to cost-cutting and industry consolidation as the major culprits in the “de-skilling.” Downward pricing pressure has affected all businesses, worldwide. Clients force the ad industry to cut costs. And when the ad industry has to cut costs, we apply that to our vendors (Photographers, printers, freelance creatives). And so on it goes. Is anyone (or anything) going to finally make this come to a halt?
The post The “De-Skilling” Of The Ad Industry Isn’t Just Happening In America appeared first on AdPulp.
Add it to the pile of amusing agency side projects: Instasham, an online collection of stock photos specially designed for posting to Instagram, showing all those things you wished you had done just so you could post them to Instagram. Didn't get to hang with Kanye? Instasham it. Didn't go to the Coliseum? Instasham it. Didn't sunbathe on a yacht in the Caribbean with beautiful bikini-clad women? You get the idea. Because Instagram is now well past the what-all-the-cool-kids-are-doing upswing, and well into the why-is-everyone-in-such-a-reflexive-narcissist stage, and oh, by the way, all of your photos already look the same as everyone else's, and it turns out the contents of your closet aren't really that fascinating after all. From Mother, New York, creative team Andy Dao and Stacey Smith. Site development by Joseph Valle. Made all the better by the website's "how to" instructions on using your smartphone to take a picture of the pictures on your computer screen.
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This week, Swirl is hiring an associate media director/social strategy lead, while id29 needs an account supervisor. Flightpath is seeking an account director, and Williams New York is on the hunt for an art director/designer. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
Federal Trade Commissioner Julie Brill is offering online advertisers and direct marketers both a carrot and a stick.
As a keynote speaker to the Direct Marketing Association’s “DMA in DC” conference, Ms. Brill said the FTC wants to work with the industry to find agreement on ways to protect the privacy of consumers and promote a “vibrant, innovative, online marketplace.”
But she also spoke of recent FTC prosecutions and said the agency is “ramping up enforcement” of those who break federal privacy laws, especially in the expanding new world of smartphones and mobile apps.
Há um mundo novo que se anuncia nos próximos anos. Ao invés de comprar algo num e-commerce e esperar a entrega pelo correio, será possível baixar o projeto e imprimir o produto em casa. Ok, esta previsão não é nova, mas quando um projeto dá um passo em direção a este futuro glorioso em que as pessoas fariam download de tudo, e eu disse tudo, é impossível não ficar minimamente empolgado.
O projeto da vez é da New Balance. Ela criou um tênis que pode ser completamente moldado de acordo com as necessidades do atleta e então impresso em instantes. O anúncio da empresa deixa claro que, neste momento, a novidade reserva-se a atletas de ponta patrocinados pela companhia.
Mas por que não especular sobre o tempo que levará para podermos moldar nossos pés em casa, com câmeras do celular, do Google Glass ou do que vier por aí, criar um projeto pela Internet e comprar ou ainda baixar projetos abertos de nossos calçados do futuro? Quem viver, verá.
Post originalmente publicado no Brainstorm #9
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Quando a Fiat decidiu mostrar uma mãe cantando rap sobre as dificuldades da maternidade, talvez ainda não planejasse uma sequência. Porém, o sucesso com quase 4 milhões de views tornou obrigatório dar voz ao outro lado da família.
Agora a marca coloca um pai cantando a mesma auto comiseração, mas parodiando um clipe oitentista. Seus dois filhos choram no banco de trás, mas ele está tranquilo dirigindo seu Fiat 500L, não importando a privação crônica de sono.
Assim como o filme anterior, o “The Fatherhood” se beneficia do ótimo texto, promovendo o carro de forma original e sem discursos expositivos que contaminam a criatividade. Não é tão bom quanto o discurso da mãe, claro, mas nada como ser democrático.
Post originalmente publicado no Brainstorm #9
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Feld Entertainment, which produces Disney on Ice and other touring shows, will introduce a road show featuring Spider-Man and other Marvel superheroes in summer 2014.
Les équipes basés à Pékin de MAD Architects viennent de livrer ce nouveau concept avec le Sheraton « Huzhhou Hot Spring Ressort » Hotel. Située sur les rives du lac Tai en Chine, cette structure surprenante contenant près de 321 chambres se dévoile en images et en détails dans la suite de l’article.
CBS Corp. has sold rerun rights to “The Good Wife,” one of broadcast TV’s most popular programs, in a new arrangement giving Amazon’s web video customers first access to the show, CBS said today.
The first three seasons of “The Good Wife” will become available on Amazon Prime Instant Video starting tomorrow, according to CBS, which noted that Prime Instant videos run commercial-free. Hulu Plus, Hulu’s paid service, will get the shows starting in September. And then only next January will cable’s Hallmark channel begin airing the program.
Selling syndication rights is an essential part of broadcast TV networks’ business model, but serialized dramas such as “The Good Wife” don’t usually find as much demand as series such as sitcoms where watching in order is less important. Serialized shows may be perfectly suited for streaming services, however, because subscribers can control when they watch and consume many episodes in quick succession — the so-called binge viewing that Netflix has encouraged by making every episode of its original series “House of Cards” available at once.
Last year, MINI New Zealand won our hearts with “Driving Dogs,” a campaign it did along with the Auckland arm of the SPCA and DraftFCB that taught pooches how to drive in hopes it would draw attention to how smart and talented these dogs were — and lead to adoptions. Now, the agency wants to give other SPCA adoptees a chance to drive around too, so it gave newly adopted puppies a free “car” made out of cardboard that they could drive home in. Shaped like a MINI, the special carry box transforms into a dog bed where the puppies can live the first eight weeks of their lives.
Like all MINIs, new owners could customize the car with with an alphabetic sticker sheet to create a personalized license plate. It even came with an “owner’s manual.”
Boas notícias para os fãs dos macacos do ártico. O baterista Matt Helders anunciou que a banda deve lançar seu quinto álbum este ano.
Sem nome e sem data definitiva para chegar, o álbum ainda está em fase de produção e segundo afirmações do Alex Turner, terá um som mais alto e mais pesado. A ideia é seguir a linha de R U Mine?, single de trabalho de 2012 que tocou (e ainda toca) à exaustão nas rádios.
O último disco dos Arctic Monkeys foi Suck It And See, de 2011. Enquanto o álbum novo não fica pronto, eles vão oferecendo um tira-gosto do novo material em seis apresentações nos EUA, em maio.
Depois disso eles voltam para a Europa para ser uma das principais atrações do festival polonês Open’er, em julho, e do festival espanhol Benicàssim, no mesmo mês.
Ainda há rumores de que eles apareçam no Glastonbury, mas nada confirmado ainda. De qualquer forma, os sortudos que estiverem lá vão ter muitas coisas pra se divertir. Dá uma olhada no line-up do festival.
Para aumentar a expectativa a respeito do novo disco, relembre “R U Mine?”:
Post originalmente publicado no Brainstorm #9
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