Hasta La Creative!

Você consegue se lembrar onde você estava em 1995? O que fazia, os programas que gostava de assistir na televisão ou os filmes que costumava alugar na locadora… em VHS, é claro. Afinal, lá se vão quase 20 anos! Se você sente saudades dos velhos tempos, tente imaginar como seria seu algumas de suas séries favoritas fossem exibidas naquela época. Ok, não precisa imaginar. Afinal, hoje em dia, com a internet e a tecnologia disponível, basta um pouco de tempo livre, um pouco de criatividade e pronto, taí o resultado.

A brincadeira começou no canal goestoeleven, no YouTube, com uma abertura alternativa para The Walking Dead, diretamente de 1995. Ou, pelo menos, com o mesmo espírito. Ótima sacada ou lixo, não importa. Foram mais de 1,3 milhão de views em 2 semanas. O vídeo seguinte vai um pouco além, conferindo a Breaking Bad um tratamento de drama familiar dos anos 1990, ao som de White Lie, do Foreigner. Aí, tremenda falta de respeito com Walter White…

Outros vídeos deverão ser postados em breve, mas o melhor de todos é o de Game of Thrones, que abre este post. Apesar de ter se inspirado na ideia do goestoeleven, ele foi feito por Hunter L Sanders. As referências, aqui, são as séries Xena e Hércules. Tudo ao som de I Want it All, do Queen. Destaque, ainda, para a tipografia. Vale pela diversão.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Cossette, Toronto, Canada
Creative Director: Daniel Vendramin
Copywriter: Anthony Atkinson
Art Directors: Greg Kouts, Daniel Vendramin
Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs
Agency Producer: Sarah Moen
Production Company: Untitled Films
Director: Curtis Wehrfritz
Director of Photography: Justin Beattie
Executive Producer: Chilo Fletcher
Line Producer: Rosalyn Hegan
Post Production: School Editing
Editor: Aaron Dark
Colourist: Eric Whipp (Alter Ego)
Audio/Music: Eggplant

Mr. Hayes, who has been hosting a weekend morning show, will replace Ed Schultz, whose working-class bluster wasn’t always a good fit with MSNBC’s other prime-time shows.

Would you stand up for a friend? No, seriously, if a friend called in the middle of the night and needed you to bail them out of a poker game gone wrong, would you rush over there with the ransom money to free your homey?

Carlsberg drinkers would.

Will Burns, CEO of Ideasicle loves the idea.

Carlsberg shattered the cliches while positioning itself as a brand for close (very close) friends. Here’s why I love this reality-prank idea: Carlsberg isn’t flatly claiming their beer is for those times when friends are together. They are demonstrating it.

David Gianatasio of Adweek notes:

The poker prank, while elaborate and invasive, actually seems a tad tame by the genre’s current standards. It’s nowhere near as shocking as last week’s faux elevator strangling for the movie thriller Dead Man Down, or as intricately upsetting as Nivea’s airport ambush in February, which strove to convince people that they were wanted by the law.

Duval Guillaume Modem/Antwerp is the responsible party, or irresponsible party depending on your POV.

Legendary copywriter and author Luke Sullivan, who now teaches advertising at SCAD in Savannah, weighed in on another new “shock and awe’ stunt from Pepsi MAX this morning:

I HATE THESE AD “PRANKS” THAT SCARE THE HELL OUT OF PEOPLE. SHAME ON THE BRANDS AND SHAME ON THE AGENCIES. What agency did this? I’d love to post a note on their site.

Here’s the footage he’s speaking of (btw, the Pepsi MAX looks to be from TBWA\Chiat\Day):

What are you thoughts on this invasive species?

The post No One Was Hurt During The Making Of This Invasive Advertising appeared first on AdPulp.

Paul Kostick, a location scout for film and advertising shoots, has seen the inside of more of the city’s homes than most New Yorkers.

Mr. Maffei replaces Irving Azoff, the longtime music executive who helped see Live Nation through its merger with Ticketmaster in 2010, and who left at the end of last year.

Andy Cooper, the PR executive best known as a co-founder of the New York firm CooperKatz, has died after a battle with cancer. He was 64.

Mr. Cooper co-founded the agency with grad school friend Ralph Katz about 17 years ago, growing it into a well-regarded mid-sized PR firm that remained staunchly independent in an age of rapid consolidation. Current clients include Coldwell Banker, Otis Elevators, Jackson Hewitt and the Association of National Advertisers.

Mr. Cooper got into PR in 1975 when he joined the New York office of Burson-Marsteller eventually becoming president and vice-chairman there. He and Mr. Katz, who ran creative services at Burson, struck out on their own in 1996.

Continue reading at AdAge.com