Hasta La Creative!

Marketers generally try to avoid striking out and play it down when they do. But Procter & Gamble Co. wants to own the moment all 35,000-plus times it happens in Major League Baseball this year as part of a campaign behind Head & Shoulders with Old Spice.

Playing on the double meaning of scent and strikeouts, Head & Shoulders bills this the “Season of the Whiff” in a new TV, digital, social, brand-integration, outdoor and cause-marketing effort. Besides 15-second spots breaking April 1, a “Whiff of the Game” segment will be integrated into game broadcasts on regional sports networks in 11 markets, and the brand will encourage fans to use the #Whiff hashtag with their team’s Twitter handle each time a pitcher strikes out an opponent.

P&G will give $1 for each strikeout to Reviving Baseball in Inner Cities and fuel social media by giving the MLB club whose fans rack up the most #Whiff tweets monthly an additional $10,000 for local chapters.

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Avec cette série « Fatescapes », le photographe Pavel Maria Smejkal enlève les protagonistes à l’origine au centre de clichés mondialement connus, témoignages de différents conflits. Le résultat offre des paysages vides, mais avec des lieux rempli de mémoire. Plus d’images dans la suite de l’article.

We’ve received word straight from Publicis itself regarding the status of Bob Moore, who’s spent the last decade at the agency and the last six years serving as USA chief creative officer out of its Seattle office. Unlike what tipsters are saying, Moore is not technically “out” at Publicis, but as of April 1, his role will evolve into “more of a consultative, creative trouble-shooter for Publicis USA.” The network plans to deploy his expertise among the Publicis USA offices as needed, and on specialty, creative projects.

No word yet if Publicis is planning to replace Moore, a 30-year ad vet who’s served as a creative director/copywriter at W+K for a decade and has spent time as a CD at Fallon. We’ll keep you posted if we hear more.

New Career Opportunities Daily: The best jobs in media.

Pour son 15ème anniversaire, le studio de design turinois Nucleo a décidé de présenter une version d’une de ses oeuvres « The Histogram Table » en utilisant plus de 3 000 réelles briques de Lego à monter en suivant un manuel de 893 pages. Plus d’images de ce projet dans la suite de l’article.

(TrendHunter.com) The Numero April 2013 editorial might be a fashion photoshoot, but the grandiose hairstyles nearly eclipse the equally dramatic ensembles, allowing it to easily transition into a beauty photoshoot…

(TrendHunter.com) With the amount of furniture designs and products on the market, finding items that suit your personal taste is often difficult, but these eccentric coffee table designs are perfect for anyone…

Jeffrey Zucker, the head of CNN, named Kate Bolduan the co-host of CNN’s forthcoming morning show with Chris Cuomo.

Madison Avenue and automakers are trying to lure young Americans who are more interested in the newest smartphone than in the newest sedan.

Sprint Nextel and SoftBank, its Japanese suitor, are expected to accept restrictions from American law enforcement officials on the companies’ ability to pick telecommunications suppliers.

When he joined WNBC-TV, there were few black reporters. But Mr. Teague was eventually disillusioned with TV newscasts.