Hasta La Creative!

At the age of 23, the singer is experiencing a tumble in popularity that is also affecting her marketability.

Amanhã, sábado, 23 de março, acontece mais uma Hora do Planeta. Das 20h30 às 21h30 pessoas do mundo inteiro são convidadas a apagar as luzes num movimento simbólico que promove a reflexão sobre o aquecimento global.

Para promover a causa, a Leo Burnett Tailor Made criou preservativos que brilham no escuro. A distribuição será feita em diversos bairros de São Paulo, mas quem for de outras cidades pode encomendar no site: brilhenoescuro.com.br

Vale lembrar que, criada em parceria com a WWF, a Earth Hour é uma iniciativa da própria Leo Burnett Worldwide.

Post originalmente publicado no Brainstorm #9
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“House of Cards”: Recapping episode 9. Revolt is in the air: Frank Underwood’s carefully crafted bill to prop up Peter Russo’s candidacy comes undone and it’s an inside job. The alliance of convenience between Frankand Zoe Barnes becomes an intimate battle for power.

Les équipes du studio We Are Matik ont imaginé cette machine appelée « Smile-Bot » afin d’insuffler un peu de bonheur et quelques sourires. La machine invite les curieux à plonger sa tête à l’intérieur pour découvrir un univers coloré et enthousiaste. A découvrir en vidéo dans la suite de l’article.

Apart from the fact a Speedo just isn’t built to properly support or contain a real man, wearing one in a hottub full of bikini-clad babes and acting like your dad is, well, just not a good way to roll.

That scenario, along with two others, is the latest effort from Mentos and tells guys, “Don’t Become Your Dad.” So yea, don’t snap your Speedo and slap baby powder on yourself when leaving the huttub, don’t refuse a ride with two hot chicks and don’t ever be that idiot who exclaims in the middle of a quiet library, “how about a phone that just makes phone calls?”

Yea, Don’t become your Dad.

As advertisers continually require new media expertise, with both traditional and ever-growing digital channels to connect with consumers, many have increased the number of agencies to manage their communications. But they have also grown more concerned that the agencies don’t often work together harmoniously.

In short, collaboration didn’t used to matter as much.

Agencies started the idea of creating a holistic platform for advertisers by telling their clients that all their services could be handled by various units within the agency, or holding company, and they devised some nice labels to convey integration. “Under one roof” is a nice selling proposition, but it really doesn’t happen easily. Often, the groups are siloed and each responsible for its owned profit-and-loss statement, and media, PR, promotions, direct marketing and other disciplines don’t actually talk to each other. Many are set up as profit centers.

Continue reading at AdAge.com

You're sitting down, doing your taxes, just trying not to hate the universe, when a pocket-picking smoke monster reaches into your jacket and steals all your cash. This is "The Price of Carbon," the latest clip from the Climate Reality Project, Al Gore's environmental advocacy group. Created with the help of D.C. communications shop Glover Park Group and Brooklyn production company m ss ng p eces, the clip uses charming—if a little arty—visuals to draw a line from oil and coal pollution to climate change to taxpayers' wallets via relief packages for the victims of natural disasters like Hurricane Sandy and last year's Midwest drought. The playful, minimalist aesthetic helps a fairly complex argument seem simple. The sing-song narration, delivered by comedian and musician Reggie Watts, also helps. So, you could do what the spot wants you to do and complain about the problem to your friends, or write a letter to Congress, or something. But if you take the crux of the video to heart—Earth is getting really pissed off at humans, the incredibly well-financed energy industry doesn't care, but c'mon, the government should try to make carbon barons pay for the damage anyway—then now might also be an appropriate time to throw on Watts's essential anthem, Fuck Shit Stack. Especially if you really are still doing your taxes.

CREDITS
Director: Dark Igloo
Executive Producer: m ss ng p eces
TV Weather Illustration: Ana Benaroya