Hasta La Creative!

Paul Graham, the founder of Anomaly in the UK, has quit the agency.

I want to be a curator of myself, an anti-preneur, a person.

From Adbusters #106: Mental Breakdown of a Nation

I don’t want to be a designer, a marketer, an illustrator, a brander, a social media consultant, a multi-platform guru, an interface wizard, a writer of copy, a technological assistant, an applicator, an aesthetic king, a notable user, a profit-maximizer, a bottom-line analyzer, a meme generator, a hit tracker, a re-poster, a sponsored blogger, a starred commentator, an online retailer, a viral relayer, a handle, a font or a page. I don’t want to be linked in, tuned in, ‘liked’, incorporated, listed or programmed. ?I don’t want to be a brand, a representative, an ambassador, a bestseller or a chart-topper. I don’t want to be a human resource or part of your human capital.

I don’t want to be an entrepreneur of myself.

Don’t listen to the founders, the employers, the newspapers, the pundits, the editors, the forecasters, the researchers, the branders, the career counselors, the prime minister, the job market, Michel Foucault or your haughty brother in finance – there’s something else!

I want to be a lover, a teacher, a wanderer, an assembler of words, a sculptor of immaterial, a maker of instruments, a Socratic philosopher? and an erratic muse. I want to be a community center, a piece of art, a wonky cursive script and an old-growth tree! I want to be a disrupter, a creator, an apocalyptic visionary, a master of reconfiguration, ?a hypocritical parent, an illegal download and a choose-your-own-adventure! I want to be a renegade agitator! ?A licker of ice cream! An organizer of mischief! A released charge! A double jump on the trampoline! A wayward youth! A volunteer! A partner.

I want to be a curator of myself, an anti-preneur, a person.

Unlimited availabilities. No followers required. Only friends.

Danielle Leduc

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Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Group Head: Dmitry Bereginsky
Art Director / Illustrator: Anastasiya Minailova
Copywriter: Katerina Kovaleva

Advertising Agency: Bold Creative Boutique, Riyadh, Saudi Arabia
Creative Director / Copywriter: Mohamad Baalbaki
Art Director: Sayed Alam
Illustrator: Abeer Rabaa
Additional credits: Abeer Alessa