Membre et co-fondateur de Corn Studio en Grèce, Dimos Stathis a imaginé pour la marque de joaillerie Petrol une création typographique réalisée en utilisant des clous ainsi que des fils. Ce travail d’une grande précision et utilisant des formes géométriques complexes, est à découvrir en images ainsi qu’avec une vidéo.
Music is what matters.
Advertising Agency: Filadélfia, Brazil
Creative Director: Dan Zechinelli
Copywriter: Déborah Vasques
Art Director / Head of Art: Márcio Doti
Published: March 2013
Music is what matters.
Advertising Agency: Filadélfia, Brazil
Creative Director: Dan Zechinelli
Copywriter: Déborah Vasques
Art Director / Head of Art: Márcio Doti
Published: March 2013
Music is what matters.
Advertising Agency: Filadélfia, Brazil
Creative Director: Dan Zechinelli
Copywriter: Déborah Vasques
Art Director / Head of Art: Márcio Doti
Published: March 2013
The annual conference of the American Association of Advertising Agencies is upon us, running from Sunday to Wednesday in New Orleans. The agenda is jam-packed with talk about digital and mobile, but you can be sure there won’t be any futurecasting as astute as one bit of filmed entertainment from 4A’s confabs past.
“2017, Revisited” is a strangely prescient little film made by James C. Nelson Jr. back in 1967 to celebrate the 4A’s 50th anniversary. Mr. Nelson, then of San Francisco shop Hoefer, Dieterich & Brown, plays the role of U.S. Secretary of Advertising in the year 2095 looking back at an imagined 2017, the 100th anniversary of the 4A’s.
Among the very tongue-in-cheek predictions made by Mr. Nelson, who also wrote, directed and produced the script are:
Unleash it on stain.
Advertising Agency: Saatchi&Saatchi, Warsaw, Poland
Creative Director: Jacek Szulecki
Senior Art Director / Designer: Andrzej Ratajczyk
Copywriter: Jarek Kami?ski
Photographer: Wolowski & Partners
Published: March 2002
Unleash it on stain.
Advertising Agency: Saatchi&Saatchi, Warsaw, Poland
Creative Director: Jacek Szulecki
Senior Art Director / Designer: Andrzej Ratajczyk
Copywriter: Jarek Kami?ski
Photographer: Wolowski & Partners
Published: March 2002
For every load, for every road.
Advertising Agency: Blackpencil India, Gurgaon, India
Creative Directors: Shweta Ahuja, Ratan Kumar
Art Director: Harshvardhan
Copywriter: Ratan Kumar
Digital artist: Anshul Dabral
Published: February 2012
For every load, for every road.
Advertising Agency: Blackpencil India, Gurgaon, India
Creative Directors: Shweta Ahuja, Ratan Kumar
Art Director: Harshvardhan
Copywriter: Ratan Kumar
Digital artist: Anshul Dabral
Published: February 2012
For every load, for every road.
Advertising Agency: Blackpencil India, Gurgaon, India
Creative Directors: Shweta Ahuja, Ratan Kumar
Art Director: Harshvardhan
Copywriter: Ratan Kumar
Digital artist: Anshul Dabral
Published: February 2012
(TrendHunter.com) Why limit women’s day fashion picks to solely feminine pieces? Natural tomboys are a group of women that have especially benefited greatly from the women’s movement and should be…
According to Campaign, HSBC has finally made its decision on who will handle its approximately $650 million global ad account and it’s sizable enough so that it will be not one, but three of the five agencies that were shortlisted last year (McCann dropped out in November and BBDO was the other). The financial institution has chosen incumbent JWT, Grey London and Saatchi Saatchi, with the first two taking on lead agency duties while the third will service HSBC’s premier and wealth business globally.
Regarding the five-month process to get to this point, HSBC group GM/global head of marketing Chris Clark, tells Campaign, among other things, “This has been an exhaustive and thorough review, with input from our four global businesses and five regions, and we’re extremely grateful for the contributions and professionalism of all the agencies involved.”
Check out the full story here.
Update: We’ve received a memo from sources that went out globally to staff today from JWT Europe/London CEO, Toby Hoare, who has been with the agency since 2005. Peep it after the jump.
New Career Opportunities Daily: The best jobs in media.
Apple and Amazon are trying to make it possible for Web consumers to swap content on a grand scale, Time Warner’s spinoff of Time Inc. is the latest evidence of a strategy of divestment, and Facebook’s redesign strategy is already popular with advertisers.
Découverte du studio Gogl & Partners Architects qui a imaginé le design incroyable de cet hôtel « Wiesergut » située en Autriche, dans la ville de Saalbach. Visuellement impressionnant, cet établissement luxueux se dévoile dans une belle série d’images d’intérieur et d’extérieur à découvrir dans la suite de l’article.
When most people hear Firestone, they think tires. But now the iconic brand is challenging consumers to think of it as something more–it wants to be known as a car company.
In a new campaign, the company puts forward its message with commercials that look more like something from one of the big car manufacturers. In the second phase of the campaign, which launched earlier this week, the focus moves to autocare stores. Parent company Bridgestone has a network of more than 2,200 tire and automotive service centers.
“We feel strongly that the campaign will break through the clutter, and we have the appropriate weight in place to make sure that happens,” said Arthur Reingold, vp-marketing for Bridgestone Retail Operations. “We haven’t been on the air in quite some time, as far as our complete autocare center, so this is a huge event for us.”
News International’s new chief executive, Mike Darcey, has held up winning the Premier League digital rights as indicative of his vision for the company’s future, centred around “content worth paying for” and “customer care”.
News International’s new chief executive, Mike Darcey, has held up winning the Premier League digital rights as indicative of his vision for the company’s future, centred around “content worth paying for” and “customer care”.
Your newborn can start reaching for a college degree right now. Enroll your child in the Florida Prepaid College Plan. Prepaid plans start around $50 per month. Hurry, open enrollment ends January 31.
To illustrate the point that it’s a smart idea to enroll in a Florida Prepaid College Plan as early as possible, we created a mailer sent to new parents featuring a rolled up diploma “grasped” by five very, very tiny cutouts.
Advertising Agency: The Zimmerman Agency, Tallahassee, Florida USA
Creative Director: Rob Kerr
Art Director: John Tower
Copywriter: T.J. Aseltyne
Published: November 2012
Some advertisers in Venezuela are halting or delaying ad campaigns during the official seven-day mourning period following the death of Hugo Chavez. After that ends, ad spending is expected to ramp back up again at least in part as campaigning begins for the presidential election that is supposed to be held within 30 days of Mr. Chavez’s death on March 5 (although that date may slip).
With massive government spending behind him, Mr. Chavez’s chosen successor Nicolas Maduro, who has already stepped into the role of acting president, is the front runner to win the presidency.
In the last presidential election, held in October 2012, Mr. Chavez’s use of almost endless government resources to fund his re-election campaign was believed to be a major reason for his 11-point victory over opposition leader Henrique Capriles.
You can say it’s been an even-steven sort of 2013 for Philly-based Red Tettemer + Partners, which abruptly lost the Maaco business earlier this year but has now gained a new client in Rekya, the Icelandic vodka brand developed by William Grant & Sons. From what we’ve been told, there was a review, but the other participants have not been disclosed as of yet. Anyhow, RT+P will now handle global creative duties for Reyka, which in the past has worked with shops such as Brooklyn-based Dead As We Kn0w It, though we’re hearing there wasn’t an incumbent in this specific review cycle.
In a statement, Gemma Adams, global brand manager for Reyka, which is also involved in music-themed efforts like this, says, “Our goal is to bring our inventive spirit and great tasting Reyka Vodka to people around the world. We are working with RT+P on creative strategies and activations that will highlight the unique Icelandic spirit of the brand. We’re excited that RT+P have the right chemistry to work with WG&S & the talent to ignite this inventive brand around the world.”
First RT+P efforts for Reyka will launch across trade and consumer touch points this spring. Along with its new vodka client, the agency also works with the likes of Under Armour, Planet Fitness, Right Guard and Century 21.
New Career Opportunities Daily: The best jobs in media.
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