Hasta La Creative!

(TrendHunter.com) From the Big Mac to the Angus Bacon and Cheese, these simplistic diagrams by Cyprien Bellens illustrate the components of every McDonald’s Burger on the menu.

The easy lines and color-coded…

(TrendHunter.com) Some of us pride ourselves on our massive childhood stuffed animal collections, but 41-year-old Stanley Colorite’s 3,000 Barbie gallery might just make him the most dedicated Barbie man fan…

Eight years after dividing into Degree Men and Degree Women, the Degree brand of deodorant is advertising its products under one creative umbrella.

URL: shouldntexist.com

Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms – a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories.

Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos.

Advertising Agency: Leo Burnett, Lisbon, Portugal
ECD: Luciana Cani
Copywriter: Pedro Ribeiro, Steve Colmar
Art Director: Emanuel Serôdio, Fabio Cristo
Digital Creatives: Emanuel Serôdio
Designer: Emanuel Serôdio
Digital production: ComOn
Account Director: Marta Guimarães
Account Executive: Teresa Ferreira
Production director: Cristina Almeida
Producer: Hugo Lage, António Franca
Edition: Hugo Lage
Production Company: Take it Easy

“When the water goes, we dry”. Save the water. Irrigate our history.

Advertising Agency: Reciclo, Belo Horizonte, Brasil
Creative Director: Marcone Procópio
Art Director: Gil Machado, Marcone Procópio, Matheus Gomes
Copywriter: André Fagundes
Photographer: Rafael Pinho
Retoucher: Vlad Rapichan

Rooftops as catwalks. Models instead of cats walked along Lisbon’s rooftops to promote FW Fashion Week giving us a unexpected view of the city.

Advertising Agency: Y&R, Lisbon, Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Directors: Pedro Ferreira, Carlos Capitulo
Copywriter: Judite Mota
Director: Enrique Escamilla / Garage Films
Photographer: Marianna Yakobson

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Abhijit Avasthi, Anup Chitnis, Anuraag Khandelwal, Satish Desa
Art Directors: Sandesh Mangaonkar, Anuraag Khandelwal, Abhinay Patil
Copywriters: Shazaad Arjani, Satish Desa
Illustrator: Giant Robot / V.S. Studios
Retouchers: Avinash Velhal, Avinash Mahadik, Vijay N

Advertising Agency: Jung von Matt/Limmat, Switzerland
Executive creative director: Alexander Jaggy
Copywriter: Samuel Christ
Art director: David Hanselmann
Graphic designer: Alexander Moltzen
Consulting: Sabrina Arthur, Astrid Krauss, Milena Elias
Art buying: Ilonka Galliard, Deborah Herzig
Photography: Paco Peregrin

autoTRADER.ca is the most effective way to buy or sell a used car. People who don’t know about it would need to go to pretty extreme lengths in order to get the same results. This campaign dramatizes the lengths that buyers and sellers go to – whether it’s breaking into a complete stranger’s car to solicit an owner review, or robbing a bank to get the most exposure for a used car – to illustrate beyond a doubt that autoTRADER.ca is the better way to buy and sell cars.

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Rob Sturch
Copywriters: Rob Sturch, Kelly Zettel, Rich Cooper
Art Director: Paul Riss
Agency Producer: Andrew Schulze
SVP / Business Unit Director: Michael Davidson
Account Director: Peter Brough
Account Supervisor: Carly Sutherland
Account Coordinator: Lindy Scott
Strategy: Tony Johnstone
SVP of Strategic Planning
Strategist: Kevin McHugh
Media Company: Ocean Media
Production Company: Partners Film
Executive Producer: Aerin Barnes
Director: Michael Downing
Director of Photography / Cinematographer: John Houtman
Producer: Shannon Barnes
Editorial / Post-Production Company: PosterBoy Edit
Editorial Executive Producer: Michelle Lee
Editor: Griff Henderson
Assistant Editor: Danica Pardo
Colourist: Wade Odlum
Music, Sound Design and Mixing: Grayson Matthews
Casting Agency: Platform Studios
VFX / Animation Co: Township & Company

Your newborn can start reaching for a college degree right now. Enroll your child in the Florida Prepaid College Plan. Prepaid plans start around $50 per month. Hurry, open enrollment ends January 31.

To illustrate the point that it’s a smart idea to enroll in a Florida Prepaid College Plan as early as possible, we created a mailer sent to new parents featuring a rolled up diploma “grasped” by five very, very tiny cutouts.

Advertising Agency: The Zimmerman Agency, Tallahassee, USA
Creative Director: Rob Kerr
Art Director: John Tower
Copywriter: T.J. Aseltyne