The Territorial Army broadcast live footage from military operations in Afghanistan on ITV over the weekend, as part of a campaign by JWT London. Watch some of the videos.
Innocent is to launch a range of noodle pots inspired by the Asian food market.
(TrendHunter.com) With such a rich creative history, it’s no wonder there are so many examples of Montreal art out there. Easily the most European city in Canada (and North America), Montreal stands as the…
Emirates has launched 29 whimsical animated ads in 14 languages to show the lighter side of language.
Já tem algum tempo que o Pinterest é dominado pelo público feminino. No ano passado, a participação das mulheres na rede social chegou a 79%. Muitas usam os painéis para organizarem ideias a respeito de tudo que se possa imaginar, desde dietas e exercícios, até decoração, passando por moda, viagens e festas, especialmente casamentos. Desde setembro do ano passado, elas também também podem aprender Como Planejar um Funeral.
A ação da Grey para a Transport Accident Commission da Austrália aproveitou a grande participação feminina no Pinterest para contrabalancear o fato de que no país os homens jovens se envolvem seis vezes mais em acidentes fatais do que jovens mulheres, tendo a alta velocidade como principal motivo. A mensagem foi bastante clara: “eu odiaria ter de planejar o seu funeral. Reduzir a velocidade não vai matar você”.
Cemitérios, igrejas e caixões ganharam seus próprios painéis, assim como o que vestir e o que servir aos convidados. A mensagem chegou a quase 2 milhões de pessoas.
Post originalmente publicado no Brainstorm #9
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“Nothing else as adventurous.”
Advertising Agency: AMC, Dubai, UAE
Creative Director / Art Director: Imran Mohideen
Copywriter: Samir K Shaji
Additional credits: Nadine Gharz, Yasser Aqel
Lurpak has relaunched its Bake Club online community through the agency Outside Line, which was recently acquired by Saatchi & Saatchi.
Les étudiants du Southern California Institute of Architecture ont imaginé ce projet impressionnant “Eye, Robot” combinant cinématographie et robotique. Guidés par leurs professeurs Brandon Kruysman et Jonathan Proto, les étudiants nous proposent cette vidéo passionnante à découvrir dans la suite.
The soft drinks trade body and Advertising Association (AA) have vigorously rejected calls from doctors to tax fizzy drinks and a ban on advertising junk food before 9pm, describing the impact of the latter as “marginal”.
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| THE ORIGINAL? Le Point Magazine – 2010 «In order to decode the news, it’s better to take some distance…» Source : Adsoftheworld Agency : Réflexion Faite (France) |
LESS ORIGINAL The Economist Magazine – 2013 «Take a step back» You can only read the message when you step back Source : Paper-Plane Agency : CLM/BBDO Paris (France) |
Iceland has launched an ad campaign insisting on the quality of its food, as food retailers struggle to regain consumer trust in the wake of the horsemeat scandal.
Focus sur l’artiste italien Nicola Bolla qui aime travailler avec de grandes marques comme « Swarovski » pour transformer des objets sinistres et symboles de violence en œuvres d’art, le tout grâce à l’utilisation de cristaux. Des créations à découvrir en images sur son portfolio et dans la suite de l’article.
Chris O’Donnell, a 25-year out-of-home (OOH) veteran, has joined Posterscope Worldwide as global commercial director, with immediate effect.
As next month’s deadlines for entries for the Cannes Lions festival draw closer, creative giants Sir John Hegarty, Dan Wieden and David Droga have been announced as presidents of the film, titanium and innovation juries.
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Harisov
Art Director: Irina Korotich, Natasha Kotovskaya
Copywriter: Constitution of the Russian Federation
Additional credits: Dmitry Kolezev
Advertising Agency: Loud, Sydney, Australia
Creative Director: Joe Van Trump
Art Director: Mo Shono
Planner: Russell Naughton
Account Director: Chris Costin
Account manager: Anna Willis
Advertising Agency: Untlited, Singapore
Executive Creative Director: Elliot Townson
Art Director: Devon Ripley
Copywriter: Elliot Townson
Advertising Agency: Livingroom, United Arab Emirates
Creative Director: Mansoor Bhatti
Art Director: Cynthia Wong, Lara Bizri, Nisreen Shahin
Copywriter: Umer Razzak
Photographer: Rebecca Handler
Digital imaging: Rebecca Handler
Wardrobe Stylist: Brandy Joy Smith
Makeup Artist: Jennifer Lombardo
Hair Stylist: Akira Yamane
Luis had the idea, TMN “produced” a surprise, with the help of the couple’s friends and colleagues. Filming inside the clinic was intended (supposedly) an institutional video commissioned by the Directorate. The shifts were changed so Maria João didn’t miss the timing. Luis suffered, but was up to the challenge, in a very cold night but we hope he will always remember fondly. We wish Luis, Maria João and all boyfriends the best of luck.
Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Directors: Jorge Coelho, João Espírito Santo
Art Directors: André Lacerda, Hélder Ventura
Copywriter: João Guimarães
Additional credits: Baixa 62
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