Hasta La Creative!

The British Columbia Children’s Hospital Foundation teamed with Dare to create a campaign to raise funds for the construction of new hospital. The chief need was more space to take care of children and the agency used an interesting optical illusion approach to conveying the message.

o create the two broadcast spots, DARE teamed up with OPC FamilyStyle director Miles Jay to develop the illusions in-camera, without special effects. To achieve the optical illusion in the first spot, “Hospital Ward”, a hospital room was created with all the walls and furniture built with skewed angles. In the “Operating Room” spot, a hallway was built that used forced perspective, an eight-foot ceilings at the far end and a five-foot ceilings in the foreground, to make it appear as though the people were getting bigger as they came towards the camera. Both sets were built in a large warehouse just outside of Toronto.

Of the concept, Dare Associate Creative Directors Addie Gillespie and Mia Thomsett said, “It wasn’t until we toured the hospital that we really understood the problem. We needed to come up with a simple way to demonstrate the hospital’s dire lack of space.”

We could get excited about these three new Burger King spots from Mother which tout the brand’s new Arabica coffee and Gouda Bacon sandwich but all we can focus on is the chef in the Gouda commercial not wearing sanitary gloves and how two of the spot’s titles, Two Thumbs and First Cup remind us of something else entirely.

Aside from those distractions, the work is respectable and we suppose it will help distract us from Monday’s Twitter account hack.

(TrendHunter.com) Sports fanatics will rejoice in these inventive baseball-inspired creations that cleverly incorporate this much-beloved sport into all sorts of wacky and unique items. Whether you love watching…

(TrendHunter.com) Besides eating it, is there any better way to share your infatuation with pizza than by sporting pizza-inspired attire?

Pizza has not only been the inspiration for an assortment of different…

Thirty-two years after the original spot aired, Grey Poupon Mustard is bringing back the iconic “Pardon Me” campaign. A new TV spot, which will air during The Oscars, picks up right where the original 1981 commercial left off, showing what happened after the Grey Poupon was shared with the other distinguished gentleman.

The :30, titled The Chase, was created by CP+B and features a collection of craziness including a car chases, flying champagne corks and caviar car slicks, which ensue after the Grey Poupon jar is shared. The spot itself is a teaser for an extended version which will be available online at GreyPoupon.com following the teaser’s premiere during The Oscars.

Designed to look 32 years old, the spot uses what is made to look like “lost footage” from the original “Pardon Me” shoot, and shows the original spot didn’t end with the two gentlemen simply driving away.

The extended spot will include clickable “Haute Spots” where viewers can click hidden spots within the video to reveal and win props featured in the TV spot such as caviar, champagne flutes and tokens made from the luxury cars. Fans of the brand’s “Society of Good Taste” Facebook page, which famously removed fans if they didin’t have “good taste,” will be able to have an exclusive screening to the new spot prior to its premiere.

Cartoon Network is to turn its homepage upside down tomorrow as part of a promotion for the new Kobot toy figurines from the company behind the playground craze, ‘Gogo’s Crazy Bones’.

Coup de cœur pour les travaux du studio américain Bercy Chen Architecture. Ce duo a imaginé cette maison appelée « Edgeland House », directement inspirée des structures réalisées par les américains natifs. Cette résidence absolument magnifique est à découvrir en images dans la suite de l’article.

Rani Raad has been promoted to executive vice-president and chief commercial officer of CNN International, responsible for its ad sales and marketing activities.

This week Dharmesh Mistry, international business development director at Dennis Publishing, welcomes the PPA’s ABC results, works on a very special project with Land Rover and tries ASBO-worthy crisps.

Advertising Agency: Deutsch, Los Angeles, USA