Hasta La Creative!

Advertising Agency: BangkokShowcase, Bangkok, Thailand
Creative Director: Chokchai Tupanyakanok
Art Directors: Phutsadi Yuwapattanawong, Chaitat Sookate
Copywriter: Chokchai Tupanyakanok
Production House / Retouch: Baanpraneat
Photographer: Sunhouse Studio
Computer Artist: Pattarasak Sitthisroung

“Nothing more black at the festival.”

Advertising Agency: Gênesis Comunicação, Brazil
Creative Directors: Hélio Charles, Luiz Gonzaga
Art Director: Eder Deó
Copywriter: Wedna Silva

It's a dispute petty enough to be a subplot on The Office. WNEP-TV, the ABC affiliate for the show's hometown of Scranton, Pa., is refusing to run a TV spot for Dunder Mifflin paper products during the Oscars. Why? Most likely because the fictional brand is too connected to rival network NBC. A de-fictionalized version of the show's paper brand has been sold in real life since 2011 by Staples-owned Quill.com, thanks to a licensing partnership with NBCUniversal. A Quill.com representative tells Adweek that WNEP won't air the Dunder Mifflin ad "apparently because of the brand’s NBC ties." WNEP declined to comment on whether it had rejected the ad, citing corporate policy. A similar ad just ran during the Super Bowl, apparently thanks to Scranton's CBS affiliate, WYOU-TV, being less finicky about the brand's background.

In another Office-esque twist, Dunder Mifflin's ad has found a new home during the Oscars broadcast on ABC affiliate WUTR in Utica, N.Y.—home of Scranton's rival branch in the show. As for the new spot itself, "The Battle" is a fairly straightforward follow-up to the brand's "Paper Fight" Super Bowl debut, featuring more white-collar grunts attacking one another with paper weaponry. It's like the perfect metaphor for an ad-placement spat. PR agency Olson is leading strategy on the campaign, and both ads were created through crowdsourcing platform Tongal.

(TrendHunter.com) The Adidas x Opening Ceremony S/S 2013 collection is stretchy and visually stunning. The lookbook for the collaborative effort is a wild athletic gear meets tribal aesthetic.

The lookbook…

Situ Studio a réalisé sur Times Square cette installation artistique appelée Heartwalk. Cette sculpture est composé d’éléments récupérés suite au passage de l’ouragan Sandy et représente avec beauté un coeur dans lequel les plus romantiques peuvent s’installer quelques instants. A découvrir dans la suite.

While it would certainly be amusing to stand at a bus top, visit a mobile site and then be picked up by a super cool sports car or a dog sled or a bus filled with carnival characters but how exactly does all that sell Qualcomm mobile services? If, in fact, that’s what this stunt is trying to sell. Because we have no idea since we were distracted by all the stunt’s hoopla.

This makes about as much sense as the brand’s keynote at CES.

So you agreed to have lunch with a friend who wants to be more than a friend. But you’re not sure you want to be more than friends. So you state upfront that “it’s just lunch” and that when lunch is over, “this” will be over. All well and good if both parties understand.

However, if your date is a donut that just won’t shut up and keeps lingering even though lunch is over, then you might need a bit of help from Wrigley’s Extra gum. Hmm. If only things actually went that smoothly.

Billy Corgan makes his advertising debut in this bizarre, low-budget and cobranded ad for Resistance Pro Wrestling and Chicago furniture retailer Walter E. Smithe. By way of explanation, the Smashing Pumpkins frontman has been a wrestling fan for years, and opened Resistance Pro as his own wrestling promotion firm in 2011. As if the connection between Smashing Pumpkins and smashing skulls wasn’t confusing enough, this ad also isn’t altogether clear what's being sold. It’s technically an ad for the Chicago furniture shop, which is known for its zany local commercials, but Corgan’s wrestling site gets prominent billing, too. The Chicago Tribune reports that Walter E. Smithe donated $50,000 to animal-rescue group PAWS Chicago as compensation for Corgan’s appearance. The Smithe brothers, who appear in the ad as Corgan’s musical chairs competitors, say they hope the spot will help them launch a new furniture line aimed at 24- to 40-year-olds. Via Rolling Stone.

L’artiste Pascale Marthine Tayou aime utiliser des objets du quotidien pour ces œuvres. Sa dernière création, exposée au musée d’art contemporain de Rome, s’appelle « Plastic Bags » et propose un structure de 10 mètres de haut composée de milliers de sacs pour symboliser le consumérisme de notre société.

Honestly, we’re surprised we haven’t been flooded by agencies, metrics companies, social media pundits and research firms shamelessly latching on to Monday’s Burger King Twitter hack for a little bit of publicity. But one company jumped on the trendlet. Social media monitoring company Synthesio cobbled together a few stats from Monday’s shenanigans.

– Burger King gained 30,000 new Twitter followers (which everyone seems to be cheering)
– There were over 450,000 tweets on the topic
– There was a 300 percent increase in Burger King-related conversation

But here’s the thing. Where’s the stat that says Burger King Realized an X% increase in Whopper sales on Tuesday?