Hasta La Creative!

Para comemorar o Dia Nacional do Inventor, a General Electric perguntou aos seus seguidores no Twitter e Facebook qual seriam suas invenções.  Durante 7 horas, a equipe da GE respondeu as ideias com suas próprias interpretações ilustradas.

A campanha de marketing em tempo real visava promover inovação, criatividade e a arte da invenção. Usando a hashtag #IWantToInvent, qualquer usuário do microblog poderia participar respondendo.

It’s National Inventors’ Day! Celebrate by tweeting your invention ideas using #IWantToInvent and we may just blueprint them for you. — General Electric (@generalelectric) February 11, 2013

Pensando mais em engajamento do que alcance, cerca de 250 pessoas twittaram suas invenções, das quais foram criadas 70 ilustrações durante um dia. Confira algumas abaixo, que vão desde óculos MP3, passando por um par de asas ecológicas, troca de cérebros e até ondas cerebrais que resultam em paz mundial.

A experiência trouxe uma forma divertida de interagir com os consumidores, dando-lhes asas para sonhar e criar. Permitiu que qualquer pessoa pudesse ver sua criação realizada e planejada no papel, a partir de rápidos toques no teclado.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Advertising Agency: Big Communications, London, UK
Creative Director: Billy Mawhinney
Art Director: Ashika Chauhan
Copywriter: Gareth Hopkins

Litter Genie’s Walter is back with a whole new group in JWT New York’s third music video for Litter Genie: Walter and the Lap Cats. Their fur is soft. Their love is strong. So sit back, relax and get ready for some sultry sounds and purring percussion in the new track “Me Luvz Mahselfz.” With almost 2.5 million combined views for his previous videos, Walter’s musical fame has led him even beyond YouTube. In conjunction with Me Luvz Mahselfz, just tweet @LitterGenieCat and he’ll rap with you, with a dollar for each tweet going to Best Friends Animal Society through February 17. Find out more at RapForCats.com #RapforCats.

Advertising Agency: JWT, New York, USA
Director: Keith Schofield
Production Company: Caviar
Post-Production: Final Cut & The Mill
Editing House: Final Cut
Music House: Amber Music
Media Agency: MEC

Google officially launched its digital training initiative called Squared tonight, described as a “mentorship and digital skills internship”, where graduates will walk away with a recognised qualification.

(TrendHunter.com) The monstrous pet in model Julia Frauche’s possession appears to look like the mythical Big Foot; nevertheless, the Numero Issue 141 editorial focuses on fashion, not legendary lifeforms….

If you close your eyes, this video for Google's Chromebook Pixel sounds like something Apple did five years ago. When you open them, the Chromebook Pixel itself looks like something Apple did three years ago (minus the touchscreen, which looks cool but doesn't make a whole lot of sense on a laptop). It's somewhat fitting, since Google's software-to-hardware progression is the reverse of Apple's, and this machine is basically catnip for developers and early adopters who currently use Mac and PC (specifically Dell) laptops now. But come on. Google can only follow other people's footprints in the snow for so long, you know? For now, at least they're taking their marketing cues from Apple and not Microsoft.

Nate Silver, the man who predicted President Barack Obama’s reelection and correctly called all 50 states — and is included in this year’s just-released Ad Age Digital A-List — issued his Oscar predictions (for the top six categories) last week in a post titled “Oscar Predictions, Election-Style.” His approach was to “look solely at the other awards that were given out in the run-up to the Oscars: the closest equivalent to pre-election polls. These have always been the best predictors of Oscar success.”

How’d he do? Here’s your executive summary:

Best Picture: “Argo” — correct!

Continue reading at AdAge.com

Antes do Argo de Ben Affleck, havia o Argo do agente Tony Mendez, a verdadeira falsa produção que foi encoberta pela CIA para retirar 6 americanos do Irã em revolução. E antes do Argo de Tony Mendez, havia um roteiro chamado Lord of the Light, que foi mantido em segredo pela CIA até a operação ser desclassificada em 1997.

Agora, com o novo documentário sobre a operação oficial a ser lançado junto ao DVD do premiado filme, a arte conceito do filme, realizada pelo famoso artista e quadrinista Jack Kirby (co-criador de O Quarteto Fantástico e X-Men), está sendo vista por aí depois de anos.

Argo foi nomeado por Tony Mendez quando procurava por um filme de ficção científica que pudesse ser filmado no Irã. Ele então se deparou com um roteiro parcial de Lord of the Light, baseado no romance de sucesso de mesmo nome. A arte de Kirby retratava todo o conceito do filme, contratado por Barry Geller, produtor iniciante que, antes de o projeto ser escolhido como fachada para a operação da CIA, tentou em vão dar vida ao roteiro.

Um fã postou estas artes em um site anos atrás, mas foi só quando Ben Affleck trouxe Argo para o mainstream que elas ganharam tanto interesse. Hoje, podem ser vistas neste site dedicado aos artefatos do projeto Lord of the Light, que também é tema de um documentário a ser financiado coletivamente via Kickstarter.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

(TrendHunter.com) The Nike Football 3D printed shoes series is unreal. Nike has officially joined in on the 3D printing madness and created the first ever 3D cleat.

The neon yellow cleats called the ‘Vapor…

So while Advertising Age is critiquing the $1.6 million commercials that ran during the Oscars last night, we thought we’d take a look at something a bit less expensive and a bit more inventive — the real-time newsjacking that occurred last night during the broadcast.

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott’s book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

Check out the full list here in an article we wrote for HubSpot.