A quelques jours du salon de l’automobile de Genève 2013, le constructeur britannique McLaren a dévoilé sa supersportive P1. Cette voiture hybride au design splendide concurrence les performances de vitesse de la Bugatti Veyron. Un modèle supercar d’exception qui ne sera produit qu’à 375 exemplaires.
Advertising Agency: Rubber Republic, London, United Kingdom
Advertising Agency: Wieden + Kennedy, Portland, USA
Advertising Agency: Goodby Silverstein & Partners, USA
Advertising Agency: Lovely, Amsterdam, Netherlands
Creatives: Magnus Olsson & Avinash Sampath
Production House: Flodell Film, Stockholm
Director: Jorn Haagen
Producer: Mikael Flodell
Editor: Mark Richards
Agency Producer: Mark Baughen
Soundtrack: Kannata by DJ Rocky Rock
Advertising Agency: Agency59, Canada
Chief Creative Officer: Brian Howlett
Creative Director: Curtis Wolowich
Art Director: Curtis Wolowich
Copywriter: Paige Tiberio
Account Director: Lori Franze
Visual Effects: Levona Digital
Graphic Designer: Hannah Hall
Digital Project Manager: Scott Cooper
Photographer: Avner Levona
Production Manager: Jared Smith
Account team: Karina Kondachkova
Advertising Agency: Livingroom, UAE
Creative Director: Mansoor Bhatti
Art Directors: Cynthia Wong, Toby Gomez
Senior Copywriter: Umer Razzak
Senior Art Director: Nisreen Shahin
Advertising Agency: Rasas, UAE
Executive Creative Director: Rani El Khatib
Creative Director: S.M. Ziyad
Art Directors: S.M. Ziyad, Jade David
Copywriters: Kitch Velasco, Abdulrahman Khalil
Account Director: Shereen Fotouh
Typographer: Shajeel Rehman
Account manager: Karim Ghoneim
Postar, the audience research body for outdoor advertising, has relaunched as Route following a £19m industry investment into a new out-of-home audience research system.
Advertising Agency: DDB, Toronto, Canada
Creative Director: Todd Mackie, Denise Rossetto
Copywriter: Alan Topol
Art Director: Pete Ross
Account Supervisors: Rico Tudico, Carly Sutherland
Strategy: Lisa Hart
Photographer: Frank Hoedl
Advertising Agency: Chirpy Elephant, Chennai, India
Creative Directors: Jayaraman, Leela Ram
Digital creative: Siva Kumar
Illustrator: Sanjay Garud
Oxfam has produced a highly critical league table on the ethical performance of the world’s 10 biggest food and drink companies, supported by a global digital marketing campaign to raise awareness of the findings among consumers.
Phil Bentley, the managing director of British Gas, is stepping down as profits for the company’s residential energy supply jumped 11% to £606m in 2012.
Nightlife Photography: Is there anything that brings back the memories of sneaking into a clubs underage and looking like a complete idiot more than this? In fact, if you should scrape the archives of sites like Last Night’s Party and The Cobra Snake, you’ll find photos of me looking bewildered and terrified at parties hosted by much cooler people than I. Ah, childhood.
Now, designer underwear brand Bjorn Borg is attempting to catch consumers’ young, wild days with Unforgettable Night, a new online exhibition of nightlife photography happening around the world. Leading the celeb talent is Vogue event photog Pablo Frisk (above), whose last name doubles on as a state of mind. On the site, his photos are formatted as a hyper-linked magazine layout, with the pull quote “Female sexiness—it gives me such a rush” giving readers a glimpse inside of Frisk’s profound perspective on life.
Also featured is Berlin-based photographer Sven Marquardt, who looks absolutely fucking terrifying, doesn’t he? Marquardt and Frisk are the first two of six photographers who will be featured on the site. Interested designer underwear-donning consumers can get their own photos on the site using the hashtag #unforgettablenight on Instagram.
New Career Opportunities Daily: The best jobs in media.
À l’occasion des 40 ans de WWF France, Marcel et Publicis Argentine ont conçu une campagne imaginant la création d’une nouvelle ligne de vêtements et d’accessoires en fourrure d’animaux imaginaires appelée Wonder World Fur, dont la collection est mise en vente. Des clichés très réussis réalisés par Mark Seliger.
Social influence company PeerIndex is launching a new service designed to drive word of mouth marketing on social networks in exchange for perks and discounts.
Morrisons has been cleared of sexism by the advertising watchdog over its TV ad that showed a mother struggling to cope with Christmas preparations.
The Professional Publishers Association (PPA) has launched a search for the best magazine cover of the last 100 years. Which is your favourite from the top 10?
Recession-hit, stay-at-home consumers are embracing the ‘joy of missing out’ by shunning what brands want them to do and focusing on their personal priorities in life, writes Nicola Kemp.
Image from Nbcsports.com
The NFL Scouting Combine is a lot like speed dating—appearances trump substance. Executives make snap judgments about prospects. Players are valued by physical measurements and statistics. The fastest football players are like the most attractive girls at a bar waiting to be picked up by rich suitors who will drop them without hesitation the moment they find a more attractive—or faster—replacement. When it comes to the NFL, the corporations have all the power. Not just the league and teams, but the sponsors as well.
Accepting these truths about NFL business makes adidas’s promise to sign the prospect with the best 40-yard dash time to an endorsement deal smell like a desperate grab for headlines. The news, first reported by Darren Rovell at ESPN.com, seems particularly strange considering NFL players aren’t allowed to wear adidas gear during games; rules only permit Nike and Under Armour apparel. Would sponsoring the fastest player help adidas slice into the NFL money pie? Probably not, even if that player was good. The fact that the contest is predetermined for a single skill rather than an overall body of work is dumbfounding, since speed does not guarantee ability.
New Career Opportunities Daily: The best jobs in media.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
