Hasta La Creative!

Olhe ao seu redor ou vasculhe os armários e o quartinho da bagunça da sua casa. Todo mundo tem algo encostado, útil e praticamente novo, mas que ficou esquecido num canto e você nunca mais usou. Obviamente, existe sempre a opção de doar para instituições de caridade, mas não é tudo o que essas organizações aceitam.

O Goedzak, projeto do designer holandês Simon Akkaya, é uma maneira de “jogar fora” o que você não quer mais, ao mesmo tempo que estimula o uso de segunda mão e o comportamento sustentável. Em vez do saco de lixo comum, o Goedzak claramente identifica que ali existem objetos que pode ser reutilizados, além de protegê-los da chuva.

A ideia é que a embalagem seja colocada ao lado do lixo normal, só é preciso tomar cuidado para não acabar tendo o mesmo destino de todo o resto.

Post originalmente publicado no Brainstorm #9
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Après Go All Day, cette vidéo Keep Going est la nouvelle collaboration entre la marque de boissons énergétiques Gatorade et The Berrics. Mettant en avant le talent du skater Chaz Ortiz, cette vidéo montée comme un seul plan séquence propose de le voir multiplier les tricks. A voir dans la suite.

A new campaign from perennial purveyor of deodorant for prurient-minded middle school boys, Axe, is recruiting 22 people for its Axe Apollo Space Academy. The brand even hired Buzz Aldrin to announce the campaign in a video.

An additional ad in the BBH London-created campaign, which illustrates just how preferable an astronaut is to a fireman, snubs a fireman who, after saving a woman from a fire, gets dumped for an astronaut because, well, according to the campaign, “nothing beats an astronaut, ever.”

The campaign’s no Red Bull Stratos but the appearance of Aldrin does lend some seriousness to the silliness of whether or not an astronaut is, indeed, more desirable than a fireman…who risked his life to save this foolishly fickle woman.

Advertising Agency: Bohan, Nashville, USA
Creative Director / Copywriter: Jack Westerholt
Art Director: Josh Ford

Brands will be able to advertise at ”The X Factor’ and ‘Britain’s Got Talent’ auditions later this year through Hub Digital Networks, after digital signage company Saximo picked the firm to handle its ad sales contract.

(TrendHunter.com) French fries and burgers are best friends with tomato condiments like the cute ketchup products you’ll find nestled within this collection. Ketchup is a must-have condiment for those who love…

(TrendHunter.com) These see-through products are so translucent they might have you wondering if they’re truly there or if it’s simply an optical illusion. The collection of finds here range from clothing…

As a skier I’d love a product like this. Skis that retract into the ski boot so you don’t have to carry them around at the end of the day. Check out this video in which a guy demonstrates his invention, SkiBrogues, fashionable leather-clad ski boots under which skis retract.

The video directs viewers to a website on which more details about the product can be seen. But in the right hand column of the site is a big ad for Hertz touting its weekly rental rates for those planning ski trips.

The Independent’s circulation has fallen by over a third in the past 12 months, while the Financial Times, Guardian and Daily Telegraph managed slight month-on-month circulation increases in December.

The Sun on Sunday has fallen below the two million circulation mark for the first time, sinking 6% between November and December, and losing 1.3 million from its headline circulation since its 2012 launch.