#SwaggerNoMore

The time has come for all of us to get involved.

#SwaggerNoMore

Download, print and pin up this poster all across Canada.

He ditched the Kyoto Protocol, voted against Palestine, violated human rights, passed unconstitutional laws, changed the Indian Act illegally, passed several sneaky and sinister omnibus bills . . . he continues to destroy everything in the way of Alberta’s Tar Sands (the most environmentally destructive project on the planet), forsaking the health of the land, air, the lakes, rivers and streams, the lives of animals and humans, all for the sake of the “economy” . . .

Ladies and Gentlemen, Canada’s Prime Minister, Stephen Harper.

The voices united in Idle No More are rising up to defend treaty rights, the earth and indigenous sovereignty from Harper’s threats. And they are doing so respectfully and peacefully, without recourse to violence.

As for the rest of us, we must launch a second branch to this movement, a more aggressive line of defense with a single aim under the banner “#Swaggernomore” . . . take down Harper. He is the one political force standing in the way of a sane, sustainable future – for Canada, and in some respects, for the whole world.

Look around. Idle No More is tripping up Harper’s cocky swagger. The hour is ripe . . . Harper, your time is up.

Do your part: download this poster, print it, and plaster it in offices, campuses, windows, notice boards, car windshields and on the streets all across the country.

Read more on Adbusters.org

33 Mackenzie Tower

Voici le dernier projet d’Elemberg Fraser Architects. Appelée « 33 Mackenzie Tower », cette superbe structure a été érigée dans le Central Business District de Melbourne. Visuellement magnifique et inspirée du mythe de l’ange Metatron et de la boîte de Pandore, cette création est à découvrir dans la suite.

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Ad Banned For Claiming Cream Will Make Your Ass Look Like Mila Kunis’

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An ad for Rodial body cream featuring Mila Kunis was banned by the UK’s Advertising Standards authority for claiming its cream will provide a “body to die for.” The ad, which took the form of an email, featured Mila Kunis from a recent Esquire shoot. In the ad, Kunis can be seen standing against a wall in her underwear. The headline reads, “Get a body to die for with 50% off body sculpture for 24 hours.”

Body copy read, in part, “Get Mila Kunis’ Esquire look with this intensive formula that helps reduce the appearance of cellulite fast.”

The Advertising Standards Authority, upon receiving complaints the ad was misleading and the cream couldn’t possibly give a person the figure of Mila Kunis and upon reviewing information provided by Rodial regarding the product’s ingredients, said claims were not “robust” enough to stand up to scrutiny.

In a statement, the ASA said, “Because robust evidence was not presented to demonstrate the implied efficacy claims for the product or that Mila Kunis had achieved the look featured in the photo as a result of using the product, we concluded that the ad was misleading.”

Top 100 Phone Trends for 2012 – From Instagram Parodies to Embroidered Phone Cases (TOPLIST)

(TrendHunter.com) Phone trends of 2012 prove this was the year the cell phone became more than a communication device, or even an accessory; it became a part of pop culture. For years, people’s phones have…

‘Eye On’ Aims to Provide Proof of Marketing’s Financial Performance

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Black Ink, a division of Boston-based Winsper, has announced Eye On Enterprise Marketing ROI Suite, a cloud-based offering that provides brands with empirical evidence regarding marketing’s contribution to the bottom line. Eye On reports on more than 50 interdependent key performance indicators (KPIs) across Marketing ROI, Customer ROI, and Business ROI. It is said to work with any database environment including enterprise resource planning (ERP), sales force automation (SFA), marketing resource management (MRM), marketing automation (MA), and point of sale (POS).

According to a roll up of several recent studies from IBM, IDC, Forrester and others as compiled in this infographic, 75 percent of CEOs are not convinced that marketers understand ROI. On the other hand, 75 percent of CMOs understand that return on marketing investment (ROMI) will be the primary measure of their effectiveness, but only half feel sufficiently prepared to provide hard numbers.

Of the offering, Black Ink President Jeff Winsper said, “Eye On delivers the hard data that CFOs and CEOs have been asking their marketing teams for since – well, since forever. Campaign ROI is important, and Eye On measures it, but campaign measurement alone falls short of what finance or the boardroom requires to measure success. Eye On delivers the bottom line numbers about marketing’s specific contribution to the business metrics that matter most such as revenue, margin, growth, acquisition, and sales productivity. Eye On is the solution that finally gives marketers the ability to demonstrate their proof of fiscal performance.”

Winsper said, “Eye On goes beyond other analytic tools by giving marketers not only the answer to ‘What is my ROI?’ but deeper questions as well including ‘Where did the return come from, who did it come from, and when can I expect it?’ thus allowing for better marketing planning and improved performance.”

How Agencies Are Reinventing Themselves As AOR Model Changes

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Back in the day…actually not so long ago, clients would choose an agency, dub them agency of record, sign a contract, pay a monthly retainer and the partnership would last for years. Everything was “hunky-dory” to use a term from back when things in the advertising business were, well, “hunky-dory.”

Both sides trusted the other would hold up their end of the bargain. The agency would live up to its promise to deliver campaigns that worked and the client would reward that dedication and success with business commitment to the agency.

Then a few things happened. CMOs began changing jobs every 12 to 18 months. Hoping to make a mark at their new company and impress their bosses, they’d promptly fire the agency, hold a review and choose a new agency.

Continued on Central Desktop blog…

Top 100 Hip Hotel Trends of 2012 – From Luxurious Winter Pods to Converted Correctional Hotels (TOPLIST)

(TrendHunter.com) For the uninitiated, a truly hip hotel is one that follows a unique concept beyond luxury and comfort, as exemplified by these hip hotel trends. With hotels this hip, the place where you rest your…

American Airlines apresenta nova identidade visual

Recebi com grande pesar a notícia sobre o rebrand da American Airlines. E digo: por mais que eu deteste (quem lê meus textos sabe disso) mijar em projetos de design após vê-los por apenas uma hora, dessa vez será diferente.

Quando digo que detesto criticar rápido demais, me apoio no fato de que essas construções não nascem do dia para a noite, e justamente por isso precisamos de tempo e pesquisa sobre o projeto para entender tudo o que quiseram representar com ele.

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Mas este é um caso específico. E não importa o que a Futurebrand tentou representar com esse trabalho. A verdade é que o fato absurdo está na substituição de um dos maiores projetos de branding realizados nas últimas cinco décadas. Sim, um projeto com CINCO DÉCADAS de vida.

Nunca foi novidade para ninguém que o resultado atingido pelo Massimo Vignelli foi, com poucos elementos, criar um símbolo que atravessou céus, décadas e manteve sua modernidade e objetividade intacta desde sua concepção, em 1967. E num mercado onde projetos de rebrand são cada vez mais frequentes (provavelmente pela falta de visão ou percepção de seus criadores), a mudança de um totem como este é uma tragédia.

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Além da identidade visual, a American Airlines lançou uma campanha de apresentação da nova marca:

Brainstorm9Post originalmente publicado no Brainstorm #9
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Top 100 Bizarre Trends of 2012 – From Real-Life Male Barbies to Skin-Embedded Illusions (TOPLIST)

(TrendHunter.com) In 2012, the makings of truly bizarre trends were much more extreme than they used to be. What was once unique has become mainstream, calling for the alternative crowd to get more and more creative….

Penalty manda nova camisa do São Paulo para o espaço

A Reebok passou anos como fornecedora de material esportivo do São Paulo Futebol Clube, e não lembro de terem gasto um centavo em campanhas ou ações publicitárias para aproveitar o contrato. Se o fizeram, foi ruim, pois ninguém lembra.

No entanto, a Penalty, que acertou com o time no mês passado, realizou a primeira iniciativa para promover o lançamento da nova camisa. A ação enviou o uniforme para o espaço, para assim dizer que o SPFC conquistou também o universo. * An-ham, senta lá, Cláudia.

No vídeo, a marca mostra como foi a jornada da camisa até o espaço, com a utilização de um balão meteorológico. Segundo a Penalty, as campanhas para o clube devem seguir com uso extenso dos meios digitais, sem compra de mídia tradicional.

A criação é da Z+ e Lattitud.

SPFC

Atualização 15h43:

Coincidência. O leitor Hiran Eduardo Murbach linkou o vídeo abaixo nos comentários. De julho de 2012.
De qualquer forma, não tira o mérito da Penalty investir no time brasileiro.

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Audi: Land of quattro.

Advertising Agency: Verba, Milan, Italy
Executive Creative Director: Michelangelo Cianciosi, Luca Cortesini
Art Director: Gaetano Cerrato
Copywriter: Elsa Tomassetti
Production Company: Filmmaster
Director: Federico Brugia

Glenbow Museum: Widower, Husky, Fedora

Advertising Agency: WAX, Calgary, Canada
Executive Creative Director: Joe Hospodarec
Creative Directors: Trent Burton, Sebastian Wilcox
Design Director: Monique Gamache
Art Director / Illustrator: Hans Thiessen
Copywriter: Max May

LEGO: Goldfish, Frog, Canary, Mouse

Advertising Agency: BRAD, Montreal, Canada
CEO: Dany Renauld
Creative Director: Carle Coppens
Art Director: Julien de Preux
Account Director: Stéphanie Beaudin
Producer: Francis Ouellet

Mini: Keep calm

Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Art Director: Mathieu Nevians
Copywriter: Olivier Henry

MPG and Media Contacts to become Havas Media

Havas is to rebrand its MPG Media Contacts network as Havas Media later this month, scrapping the 35-year-old Media Planning brand and aping the rebrand of its creative network to Havas Worldwide.

Top 100 Travel Trends of 2012 – From Upscale Feline Airports to Four Alarm Hotel Suites (TOPLIST)

(TrendHunter.com) The idea of what a vacation could look like became a lot more customizable in 2012, with tons of niche travel trends available.

For the young ones—or the young at heart—the Hello Kitty…

Top 100 Computer Trends of 2012 – From Universal Power Stations to Pop Culture Mobile Icons (TOPLIST)

(TrendHunter.com) In this age, a computer is not just a tool for work or fun, it’s pretty much an extra limb—this is truly reflected in the computer trends of 2012.

This past year was the year of…

The Art of Making – Red Dress

Deep Green Sea nous dévoile ce superbe film intitulé « The Art of Making – Red Dress » dans lequel la styliste Samantha Sotos nous propose de découvrir toutes les étapes de la conception d’un vêtement, de l’idée originale jusqu’au shooting photo du produit fini. Une véritable réussite dans la suite de l’article.

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YouTube focuses on high-quality content with Vevo investment

YouTube is seeking to expand its move into content partnerships by investing in music video site Vevo.

Confess Your Creative Sins With ‘The Creative Confessional’

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If you’ve worked in advertising for longer than, well, a day, you have sins to confess. And what better place to confess your sins than on The Creative Confessional. Not only will you be able to rid your mind of your sins but you will also be able to commiserate with a brotherhood of other creative sinners. You can also vote to absolve or condemn your fellow sinners. Some recent confessions include

“I can’t call myself a writer anymore. I am just a content mill for brands I don’t believe in, in an industry I find vacuous and unfulfilling.”

“I always use Comic Sans for periods in EVERYTHING I HAVE EVER DONE.”

“I took a job out of desperation at a company that does shitty work that I don’t believe in and that I am embarrassed to work at. It was supposed to be temporary but I’ve stayed for 7 years. I am as dead inside as the zombies I work with. My current portfolio and my reputation are a disgrace. At the end of the day I wonder if my life has any meaning, but then I remember that I can feed my family and pay the mortgage this month.”

“Sometimes I agree that the starburst needs to be bigger.”

“I haven’t checked the voicemail on my work phone once in the last five years.”

“Helvetica makes me horny.”

“My shitty ads are making Americans fatter.”

“I don’t believe in finding truths. I believe in finding very attractive lies.”

“I created the Bob’s Furniture ads.”

“I am a CD and partner making almost 100k a year at a boutique shop. I’m 23 and have no idea what I’m doing.”

There are hundreds to check out.