Michael Clarke, Premier Foods’ chief executive, has stepped down from the role after less than 18 months, and has been replaced by Gavin Darby, the former Coke marketing director and Cable & Wireless chief executive.
Advertising Agency: DDB, Amsterdam, The Netherlands
Director: Mattias Schut
Production Company: Czar
Composer: Tessa Rose Jackson
Music Supervisor: Sander van Maarschalkerweerd, Riyadh Drebika
Classic car insurance company Hagerty has hired VCCP Share as its first UK agency, ahead of an integrated brand campaign.
Focus sur le créatif Eric Standley, un artiste américain qui multiplie les projets autour de ce concept « Laser Cut Paper ». Avec ces séries d’œuvres de papier découpées au laser, ce dernier nous offre des images de compositions splendides. Le tout est à découvrir en images dans la suite de l’article.
Unilever, P&G and Kraft are the “most social” brand owners. However, too many social media campaigns are short-term and low-budget and are still failing to quantify their impact on sales, market share or other financial metrics, according to a new report.
(TrendHunter.com) Today’s top trends feature products that celebrate Valentine’s Day soon approaching, as well as fashion editorials with extreme graphic looks.
Many consumers are looking for ways to…
La Comunidad’s Miami headquarters is composed of two separate offices: one for the left brain — a color-saturated building in the trendy Design District, where family photos are plastered on the ceiling — and another for the right brain, housed in a waterfront villa with a swimming pool for staff to cool off after brainstorming ideas and rehearsing pitches.
A third office is more than 4,000 miles away, in Buenos Aires.
At the independent shop owned and run by the Molla brothers from Argentina, La Comunidad’s quirky approach to office space spills over into its portfolio of multicultural, international and digital content.
Interview of Viswaprasad Raju– Senior Lead-Creative Process at Doo Creative, Hyderabad
I was born in a remote village in East Godavari, in Andhra Pradesh, and brought up in the outskirts of Hyderabad: around the Golconda fort in the Army quarters skirting the fort walls and around factories in Jeedimetla, thanks to my father’s stints with the Army and with HMT. I used to sketch when in school, which I started again. With more travel, I started writing travelogues. I’m currently working on a screenplay. I live with my family – grandma (95 and going strong), parents, wife, two daughters, a scurry of squirrels and a dream of going back to Europe or the National Parks of Central India whenever time permits. I collect coasters, am passionate about Tennis and I have plans to come up with creative products, say calendars and diaries using my sketches. If you find advertising missing here, read on.
Why are you into Advertising?
Somebody told that it’s a job where you can have the most fun having your clothes on. I bought into it. It is, to an extent. When your hobby becomes your job, it’s no longer a job. I am living my dream, no regrets.
Did you attend school for fine art or design or Communications?
I dropped out of a Diploma course in Creative Writing.
Tell us about a recent campaign you worked on?
It’s for an uber luxe realty project. We have some interesting ideas up our sleeves. Pretty excited about it!
Were there any particular role models for you when you grew up?
Too many across film-making, sketching and writing – and that left me confused. To pick a few – Mario Miranda, Shekhar Kapur and Vikram Seth
Who was the most influential personality on your career in Advertising?
Swapan Seth, Joji Jacob. Have been following their work since a long time.
Where do you get your inspiration from?
I go by the adage – the raw material of advertising is life. There’s so much chaos, so much life out there, so many ideas floating around. Pick that sticks to the brief. Plus, I carry a small book – The Creative Companion by David Fowler, it’s an instant mind-opener.
You had worked with O&M, Hyderabad and R K Swamy BBDO, Hyderabad, How was your experience working with big agencies?.
Two different schools!
What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad? Are agencies ignoring released print?
The shift to one-good-ad-film-is-enough has led to the present state of released print work in India. You would hardly find work that’s a stopper. Plus, the visual-driven approach has taken the front seat, so long copy ads are relegated to the garage.
Pick and tell us about one of all your past campaigns, your personal favourite…
The billboard campaign that we did for Medwin Hospitals. It ran for over three years. Here was a client who gave total freedom. We focused on social issues, month after month, and it became a landmark of sorts, people taking a detour to see the billboard, strangers sending me mails. It was the most talked about billboard campaign in Hyderabad. From The Hindu, The Indian Express to vernacular newspapers, it became a regular feature with them – to feature the billboard. It was rumored that the press photographer from a leading daily would wait to capture the billboard while the paint (long before the flex era) was still wet. The most cherished was the one we did during the Gujarat riots – ‘Iss Gujraat ki subah kab hogi’. Also, the one on using mobiles while driving – ‘Cell2Hell’. I realized the power of good advertising then and how good work spreads. Ok, we now have a name for it – Virals.
Do you think brands who’s advertising wins awards, do well in the market?
It should be the other way around. The sole criteria should be work that does well in the market. If it picks a metal or two, it’s the icing on the cake.
What advice do you have for aspiring creative professionals?
Meet interesting people. See Interesting movies. Read interesting books. Travel to interesting places. Lead an interesting life, everything else will follow.
Who would you like to take out for dinner?
Penelope Cruz
What’s on your iPod?
Whatever is being played on my art partner’s Mac!
Mac or PC?
PC/Paper
The post Viswaprasad Raju : Interview appeared first on desicreative.
(TrendHunter.com) The flurry of recent restaurant technologies now available are poised to change the way a lot of eateries do business over the next few years.
As more of these restaurant technologies get off the…
(TrendHunter.com) Bridge is a practical and durable front pocket wallet targeted for men who are tired of using their backsides to safeguard all valuables. It is not unusual to see men keeping their wallets in their…
Advertising Agency: Rothco, Dublin, ireland
Creative Director: Damian Hanley
Art Director: Stephen Rogers
Copywriter: Alan Kelly
Account Director: Roisin Field
Illustrator: Jesse Cambell Brown
(TrendHunter.com) Water photography is intriguing for the same reason people like sitting at the beach or by the lake at the cottage: we’re attracted to the energy of water. Water and fire are similar in this…
Advertising Agency: Saatchi & Saatchi, Cairo Creative Director: Sherif Nashed Via [mediaME.com]
(TrendHunter.com) Add a little edge to your step with these metallic shoes. Whether it’s shimmering golden sneakers, steel studded heels or metal plated dress shoes, there’s a pair of shoes here that will…
Tutu Project est une initiative dans le but de soulever des fonds pour la Carey Foundation qui se consacre au cancer du sein. L’homme ici pris en photo en tutu dans divers endroits, est une personne qui a soutenu et accompagné sa femme dans la maladie il y a quelques années. Plus d’images dans la suite de l’article.
(TrendHunter.com) Visual art allows a creative outlet for people to release their energy and ideas and watercolor portraits are a fabulous example of self-expression.
Watercolors are wonderful because they allow a…
Voici Arnaldo Anaya Lucca, un photographe né à Porto Rico, basé à New York et spécialisé dans les clichés de mode. Ayant pu travailler avec des grandes marques ainsi que pour de nombreux magazines, une sélection de ses travaux et de son style est à découvrir dans la suite de l’article en images.
ayPal Estimator is an online estimation game where users try to guess the exact price of the items sold on PayPal’s international merchant stores like dealextreme, tinydeal.com, lightinthebox.com and make scores to get exciting prizes and discounts. It both in Turkey and the Netherlands. Facebook fans easily joined the game via their accounts, randomly pair off with one of the estimators on the game at that moment. Thousands of players competed at the same time for winning the grand prize. They all tried to estimate the price of variety of products appear on the game screen as close as to the exact price and faster than their opponents to get more scores!
Advertising Agency: MediaSona, Istanbul, Turkey
Creative Director: Enes Dan??
Art Director: Gürkan Kurtbay
Copywriter: Cenk Kayaku?
Illustrator: Gürkan Kurtbay
The Blackout Recorder is the easiest way to relive your favourite lost party memories. This app remembers everything you can’t. In 2012 this idea won the Future Lions Award in Cannes. It’s a student / junior competition designed to challenge thinking in ways they couldn’t be produced 5 years ago.
Advertising School: Miami Ad School, Berlin, Germany
Art Directors: Florian Weitzel, Jonas Martin
Copywriter: Yvonne Trüün
Tutors: Maria Teresa Jung, Niklas Frings-Rupp, Johannes von Liebenstein
(TrendHunter.com) The middle of the Mongolian desert is not exactly the first place one might think of when building a hotel, but that’s exactly what Beijing-based architectural firm PLaT Architects is planning….
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