Hasta La Creative!

(TrendHunter.com) In the stunning beauty of hue-enhanced photos and whimsical nature backdrops, the Free People November 2012 catalog is a stunning portrayal of both German and Danish folklore tales. From The…

An alumnus of the College of Fine Arts, Trivandrum.
Then, had a fabulous year and a half as part of the Kerala Forest Department, where I fully indulged my passion for wildlife photography. And enjoyed living in the middle of a forest.?? Beginning my advertising career with JWT, Bangalore, I have had satisfying stints with Lintas, Leo Burnett and Ogilvy & Mather in Mumbai.
Currently, with DDB Mudra, Mumbai, and handling Volkswagen.?
Have been lucky to have worked on a wide selection of brands, like Cadbury, Bajaj Pulsar, Van Heusen, Kingfisher, McDowell’s, Complan, GluconD, Castrol, Red FM and Adidas
?Been awarded at places like Cannes, Adfest, New York Festivals, The Work, abbys, effies and emvies.
Photography, music, painting and traveling are my passions.

Why are you into Advertising?
I love adverting. That’s why I am in advertising: )
Coming from an art family background, I consider myself very lucky. Both my parents are enthusiastic about the arts. Father is a talented painter and musician, while my mother is a trained Kathakali dancer.  My initial plan was to join the Pune Film Institute (FTI) and study Direction. While I had some time for the entrance exam, someone told my dad about this Fine Arts college and he insisted I attended the entrance exam. And what do you know, I got in.
I found the campus and the people around interesting. Especially the library there. I was spell bound by their collection and loved browsing their advertising manuals.
Going through those books almost gave me a high. And before I knew it, I was totally hooked.

?Tell us about your recent ad campaigns?
When Volkswagen asked us to launch the new Jetta, we decided to make a bold statement – The new Jetta. You‘ll do anything to drive it.

Were there any particular role models for you when you grew up?
My Grandfather.

Who was the most influential personality on your career in Advertising?
As a beginner, I was lucky to be surrounded by some of the most inspiring minds, at JWT Bangalore. I was always around creative people, learning new things, evolving my own tastes.

?Where do you get your inspiration from?
Like people say, there are two kinds of men.  The ones that learn by reading. The others who learn by observation. Fortunately or unfortunately, I belong to the second.
Since I’m not much into books, I get my inspiration from life. From my experiences. I love to travel, meet new people, experience new things. I believe experience is the teacher of all things.

Tell us about your biggest challenge as the Creative Director of DDB Mudra…
If a few years ago, someone told me I’d be handling Volkswagen, I’d probably take it like a joke.
Today, handling one of the world’s most iconic brands definitely keeps me on my toes.
Great responsibility. High expectations. Challenging.
Pick and tell us about one of all your past campaigns, your personal favourite…

Proud to have played a key role in the launch of Cadbury Bournville in India.

What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad??
Print will never lose its charm. It’s a classic medium.

In terms of quality, in a multilingual and multicultural country like India, we don’t get to do visually evolved ads, especially on FMCG or any mass brands. After all, it’s not only about making it look attractive and eye-catching. It also has to work. At the end of the day, if it’s communicating to the right audience, you can’t say it’s “sad’. Then the challenge is, within the boundaries, with all the constraints, make it look good. Set a standard and never go below it.

Sometimes, when you try to say too many things in an ad, it will be crowded and you fail to convey the massage adequately. Then it’s bad. Or as you say, sad.

?Do you think brands whose advertising wins awards, do well in the market??
Of course. I believe advertising is all about ‘problem-solution’. Most of the award-winning ads are also the best solutions to the problems. And if it’s a brilliant solution, it should work in the market by default.

?What advice do you have for aspiring creative professionals?
I love this quote of Michael Jordan- “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

Be passionate. Never give up.

?What’s on your iPod?
I love music. I feel Music. Music changes my mood instantly.
Generally, I like to listen to soft music. Classical, instrumental, Ghazal, Hindustani, folk, kathakali music.
Occasionally, on a party, love to do wild steps on loud beats

Mac or PC?
Mac.

Photography nd Art by Sreejith:

Electronic book store “Four Directions” is an environmentally friendly business. Naturally, the book store was looking for ways to advertise offline that wouldn’t be harmful to the environment. Rather than using printed flyers to distribute a QR code, Grey Hong Kong invented an environmentally friendly advertising medium with only HKD40,000 budget- QR cookies.

Advertising Agency: Grey Group, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Kym Ma, Jeff Tsang
Copywriter: Kristie Chen
Art Directors: Jeff Ng, Dia Nip
Typographer: Jeff Ng

(TrendHunter.com) ‘Compleat’ is a start-up venture that is looking to revolutionize the use of travel containers for your beverages. The on-the-go eco-friendly container does not have a traditional lid,…

Não sei se esta ação é realmente a maior prova de amor do mundo, mas certamente está entre as mais simpáticas. Para comemorar o Dia das Mães (na Argentina, a data é celebrada no terceiro domingo de outubro), a loja de departamentos Minicuotas Ribeiro partiu da seguinte questão:

O quanto você ama a sua mãe?

Entre as crianças, as respostas sempre giram em torno de medidas quase infinitas: até as estrelas, ida e volta até a lua, até plutão, o céu…

Coincidentemente, a maioria das respostas nos leva a pensar que o amor por uma mãe faz com que a gente olhe para o horizonte. Os criativos da agência Almacén resolveram medir esse amor usando o Facebook e balões: a cada mensagem deixada na rede social, um balão era adicionado a uma estrutura com a frase “te quiero”. No Dia das Mães, a estrutura foi solta – o lançamento foi transmitido ao vivo pela internet.

Tudo isso para concluir que “nenhuma tecnologia é capaz de medir o amor que sentimos por nossas mães”.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: dunkelblaufastschwarz, Salzburg, Austria
Art Director: Reinhard Obinger
Copywriter: Mark Schneider
Photographer: Chris Rogl
Additional credits: Peter Mitterhauser

“Think before you cut.”

Advertising Agency: JANDL, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Razvan Mitoiu
Copywriter: Andrei Gurau
Associate Creative Director: Eugen Suman
Account manager: Martin Janik

(TrendHunter.com) Major buzz has been floating around regarding the direction of Star Wars Episode 7 after news that Disney bought Lucasfilm was released earlier this week.

Disney announced that Star Wars Episode 7…

Nic Fiddian Green nous propose de découvrir ses sculptures visuellement impressionnantes. Reprenant la tête d’un cheval, ces installations d’une taille imposante peuvent être retrouvées dans divers endroits d’Angleterre, comme une des dernières récemment à Hyde Park. Plus d’images à découvrir dans la suite. ?