Hasta La Creative!

Many of us have grown up saving the lovely things in our lives for ‘best’, but in the era of instant gratification, brands need to take a different approach, writes Nicola Kemp.

Smartphones and the social, local, mobile (SoLoMo) ecosystem are said to be the future of retail. Where once there was the yellow pages, today’s mobile consumer may be accessing the local web through any number of search engines, local directories, mobile search apps and social networks to find businesses.

This shift in the way people search to buy in-store is a reality that needs to be addressed immediately for retail brands to survive in an increasingly hyper-local marketplace.

In this SweetIQ whitepaper, part of the Adrants whitepaper series, the SoLoMo landscape will be examined and tips will be shared on how a systematic location-based marketing strategy can help retail brands improve market share and deliver on the needs and expectations of today’s mobile-enabled shopper. And how you can make sure your marketing and advertising address these needs.

Download the whitepaper now to make sure your ad campaign capturtes the mobile consumer.

(TrendHunter.com) Katie Gallagher introduces her newest diffusion line laden with her typical style of simplistic, yet edgy pieces. The Katie by Kate Gallagher line, available exclusively in black, comes at a much…

Com a compra da Lucasfilm por 4 bilhões de dólares, a Disney parece inabalável como um emblema da cultura mainstream globalizada. As franquias sempre foram fundamentais para a casa do Mickey Mouse, que agora vai poder inserir a maior saga dos cinemas em sua invariável lógica de parques temáticos, teatro, desfiles, produtos de toda sorte, livros, televisão, videogames, shows em navios de cruzeiro, e tudo o mais onde a diversão em família possa estar.

No Braincast 40, discutimos o futuro da franquia de George Lucas, o modelo de negócio com o novo cenário de merchandising que se cria, a estratégia de verticalização de conteúdo, e a divisão entre os otimistas e pessimistas em relação aos novos filmes nas mãos da Disney. Carlos Merigo, Saulo Mileti, Cris Dias e Vince Vader se perguntam ainda: Seremos nós o público-alvo da nova geração de Star Wars?

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(TrendHunter.com) The Mister ‘Dead Serious’ collection of jewelry for men has a selection of different accessories, all with a gritty swag. The small San Francisco-based label has previously released a clothing…

An infographic from ReTargeter took a look at election spend and found that Obama spent $52,006,072 compared to Romney’s $26,230,293. The $52M Obama spent is about $12 million more than it cost to build the Lincoln Memorial and $26 million more than Romney spent.

I guess today we’ll know whether or not the spend paid off. See the full infographic below.

Following in the footsteps of Honda and a collection of other brands that have made music out of ordinary sounds, printer brand Brother has created an orchestra of old printers programmed to perform Bob Dylan’s The Times They Are A-Changin’.

Shockingly, I’m old enough to remember most of the individual sounds used in the video to create this orchestral masterpiece. Brings back memories. But, thankfully, technology has given us much quieter printers and, hence, a much saner workplace.

Marks & Spencer has gone for a music video approach for its Christmas ad, following up last year’s effort featuring the ‘X Factor’ contestants.

Lateral Group has hired former COI director Marc Michaels and Publicis Chemistry’s head of planning Peter Anderson.

Music-streaming service Spotify has signed up as official digital music partner of the NME Awards 2013.