(TrendHunter.com) This weekend is the 100th Grey Cup in Toronto, ON as the Calgary Stampeders play the Toronto Argonauts for the coveted trophy. Sporty fashions are a great way to show your football pride this…
SodaStream, the carbonated drinks maker, is launching an £11m global marketing campaign that hits out at the fizzy drinks industry and its mass use of plastic bottles.
The Alan Sugar school of marketing is way past its sell-by date. Instead, brands must beware everyday sexism in their communications, writes Nicola Kemp.
Dia 21 de dezembro está cada vez mais próximo. Se a data não te lembra nada, então a gente explica: é o dia previsto para o mundo acabar, segundo o Calendário Maia. Se vai acabar ou não, cada um tem sua opinião. O que importa é que nas próximas 4 1/2 semanas, Dikembe Mutombo tem de salvar o mundo e ele precisa da sua ajuda para isso. Hein? É o advergame Dikembe Mutombo’s 4 1/2 Weeks to Save the World, da marca Old Spice.
Feito em 8-Bit, o jogo começa com a introdução acima e pode ser jogado neste microsite. Ótimo para passar o tempo e dar umas boas risadas.
Criação da Wieden + Kennedy Portland.
Post originalmente publicado no Brainstorm #9
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Tesco has dropped the digital music service We7’s brand name, rolling it into its non-subscription digital film and TV service, Blinkbox.
Sim, eu sei que publiquei ontem mesmo um infográfico sobre as redes sociais em 2012. Mas, sabe como é: o ano está chegando ao fim e as estatísticas começam a pipocar. Em setembro, o Yassuda assistiu a uma palestra de Erik Qualman, autor do Socialnomics, no Social Media Week em Chicago. É o mesmo Erik Qualman que assina o vídeo Social Media Video 2013, reunindo informações bem interessantes sobre o universo das mídias sociais. Algumas delas:
– Se fosse um país, o Facebook seria o terceiro mais populoso do mundo.
– 20% dos assuntos buscados diariamente no Google nunca foram procurados antes.
– Impactos online em nossa vida offline: 1 a cada 5 casais se conheceram na internet. Entre os casais gays, 3 entre 5 se conheceram na internet. Por outro lado, o Facebook foi culpado por 1 a cada 5 divórcios…
– O lançamento do Ford Explorer no Facebook gerou mais tráfego do que um anúncio do Super Bowl.
– Social gamers vão comprar US$ 6 bilhões em bens digitais em 2013.
– 53% das pessoas no Twitter recomendam produtos em seus tweets.
– 90% dos consumidores acreditam em recomendações de amigos. Apenas 14% acreditam em anúncios.
Só por conta dessas informações, já dá para perceber que este vídeo é bem importante, especialmente para quem trabalha com mídias sociais.
Post originalmente publicado no Brainstorm #9
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Mike Moran, the former managing director of CBS Outdoor and Toyota commercial director, has joined Arena Media as its interim commercial director ahead of the departure of Pippa Glucklich.
Coup de coeur pour le travail du français Thibaut Malet qui a réalisé des Art Toys magnifiques fabriqués main, et en bois de chêne. D’une hauteur de 11 cm, ces objets numérotés et limités à 20 exemplaires sont présentés dans un superbe packaging à découvrir en images dans la suite de l’article.
Steve Auckland, the soon-to-be chief executive of Local World, the new regional newspaper group formed from the sale of Daily Mail & General Trust’s (DMGT’s) local newspapers, said he wants to create a regional digital offering as compelling as Mail Online.
(TrendHunter.com) Casey Legler is changing the norms of the fashion industry as she becomes the first female to work as a male mode—yes, you read that right. She is in fact employed as a male model by the Ford…
Andrew Brodhead nous propose des images splendides réunies sous le nom de « Floating Series ». Ces clichés du photographe américain représentent des corps recouvert de plastique tel un cocon et flottant au-dessus du sol dans un paysage naturel, en référence à la surconsommation de l’homme face à la nature.
Revenue at MailOnline surged 74% to £28m in the year ending 30 September, while a stronger second half of print display ads helped the performance of the Daily Mail and The Mail on Sunday, according to full-year results from DMGT.
Revenue at MailOnline surged 74% to £28m in the year ending 30 September, while a stronger second half of print display ads helped the performance of the Daily Mail and The Mail on Sunday, according to full-year results from DMGT.
(TrendHunter.com) Steam by Gem Fletcher, an art director at Getty Images based in London, United Kingdom, is a photo series revolving around, well, steam. Focusing on the interaction between people and this…
Andy Clarke, the chief executive of Asda and Dalton Philips, chief executive of Morrisons, have written to the Government requesting an extension of trading hours on Sunday 23 December.
Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.
Land Rover has appointed OgilvyOne to handle its global digital account.
The Payments Council, the payment services body run by high-street banks and supported by the Government, is looking for an agency to handle a brief promoting mobile payments.
Channel 4 is in talks about airing a new ad-funded TV show backed by Sainsbury’s called What’s Cooking.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
![Para onde vai a verba de mídias sociais? [Infográfico]](http://www.brainstorm9.com.br/wp-content/uploads/2011/01/socialgraphg.gif "Para onde vai a verba de mídias sociais? [Infográfico]")
