Hasta La Creative!

On the eve of World Tourism Day 2012, the UN Secretary-General Ban Ki Moon’s message highlighted the fact that everyone has a role in sustainable tourism. He went on to add that every action counts and that this year, one billion international tourists will travel to foreign destinations. Imagine what one act multiplied by one billion can do?

Advertising Agency: Stark Communications, India
Creative Director: Shelton Pinheiro
Associate Creative Director: Ajith Gopinath
Art Director: Madhu AV
Copywriters: Ajith Gopinath, Shelton Pinheiro
Photo Manipulation: Muhammed Akbar

(TrendHunter.com) The untold story of a nanny and hidden street photographer is finally becoming published in the biography Vivian Maier: Out of the Shadows. These black and white photographs capture the intimate…

(TrendHunter.com) The Jalouse Magazine ‘Prom Ball, Walk of Shame’ editorial shows a playful side to high fashion.

Model Hailey Gates dons playfully girly frocks that are both jovial and alluring. A…

Advertising Agency: AMV BBDO, UK
Copywriters: Alex Grieve Posters: Mike Sutherland
Art Directors: Adrian Rossi Posters: Ant Nelson, Kate Edwards, Amber Glenister
Senior planner: Tom White
Planner: Pete Zezulka
Account: Crispin Butler
AM: Paddy Heaney
TV Producer: Olly Chapman
Assistant: Holly Pienaar
Media Agency: Carat
Media Planner: Stuart Aplin
Production Company: Gorgeous
Director: Peter Thwaites
Post-production Company: The Mill
Agent: We Folk
Retouching: Digital Light
Model Making: Swell New York
CGI: The Mill

As part of a project at The Copenhagen Institute of Interaction Design, Andrew Spitz and Kat Zorina developed an Instagram-based campaign for VELUX windows. Working with the knowledge that when people look up through a VELUX skylight, the have to stand a certain way. The pair called this “the VELUX pose.”

To capture the VELUX pose, Spitz and Zorina crafted a device that would hold an iPhone to that people would have to look up at it. They then placed the device on the streets of Copenhagen and took pictures of people. Those whose pictures were taken could then use a connected iPad to upload images to their Instagram account and tag then with #theveluxpose. Currently, there are 55 images with that hashtag on Instagram.

We can envision a campaign like this getting some fairly decent traction with more devices and more resource. We’re sure Spitz and Zorina would love to help.

One of the first sessions of Advertising Week was a tongue-in-cheek funeral mourning the death of advertising.

(TrendHunter.com) There have been a slew of high definition underwater photography coming out of the woodworks lately and while Andrew Tuohy is adding to the growing collection, he has also provided a refreshing…

(TrendHunter.com) The Fashion Canada ‘Dark Ages’ editorial offers yet another example of Gothic beauty for the fall and winter season. Many publications are encouraging women to channel their dark sides…

On a panel today at the IAB MIXX Conference during Advertising this week in New York, Facebook Director of Pricing and Measurement Brad Smallwood likened social media to the early days of TV which had no method of measurement until Arthur Nielsen introduced the rating point in 1950. He went on to argue that online marketers should focus on this system placing increased emphasis on reach and frequency rather than clicks.

As Todd Wasserman reports in Mashable, “Smallwood cited research from Nielsen (the company, not the founder) that showed a 0.07% correlation between high click-through rates and actual sales. Smallwood also rolled out some new data from a study conducted with Datalogix that found 99% of sales generated from online branding ad campaign came from consumers who saw ads, but didn’t interact with them.”

Read more of Todd’s report here.

To hype the latest version of the video game, Resident Evil, London’s Smithfield Meat Market was transformed into, well, a human meat market. Butchers at the meat market formed animal meat into meat products that looked like human body parts. The entire store was transformed into a human meat market. Check out the video below.

Proceeds from human body part sales will go to benefit the Limbless Association, a non-profit group that supports people who have lost their limbs.