Oct
03
Google introduces cost-per-expansion display ad format
Posted in: UncategorizedGoogle has unveiled a new expandable ad format called Lightbox, which advertisers only have to pay for when users engage with it.
Oct
03
Boho Cowgirl Collections – The Saint Laurent Paris Spring 2013 Runway Debuted Hedi Slimane at YSL (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Saint Laurent Paris Spring 2013 collection showcased the first designs by Hedi Slimane for the iconic French design house.
A mix of western with bohemian, the seasonal offerings from YSL are…
Oct
03
Tesco profits drop 12.4% but Everyday Value boost sales
Posted in: UncategorizedTesco has posted a 12.4% fall in UK trading profits to £1.12bn for the half year to 26 August, but has returned to like-for-like sales growth after seven quarters, as customers turned to the rebranded Everyday Value range.
Oct
03
Fubiz TV 15 – Maxime Bruneel
Posted in: UncategorizedFubiz a le plaisir de vous présenter l’Issue 15 de son programme hebdomadaire Fubiz TV. Au sommaire cette semaine, nous avons sélectionné le meilleur de l’actualité créative et nous avons rencontré le réalisateur Maxime Bruneel. Une interview à découvrir dans la suite de l’article.
Oct
03
Harvey Nichols incontinent model ad escapes ban
Posted in: UncategorizedHarvey Nichols has escaped a ticking off from the advertising watchdog over its press campaign that featured models who appeared to have wet themselves in excitement about the store’s seasonal sale, despite being deluged with more than 100 complaints.
Oct
03
Association For Smoker Awareness (ADESF): One thing leads to Another
Posted in: Uncategorized
Advertising Agency: Neogama BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas, Wilson Mateos
Art Director: Denis Kastner
Copywriter: Carlos Schelder
Oct
03
Marjorie Scardino steps down as Pearson CEO after 15 years
Posted in: UncategorizedMarjorie Scardino, chief executive of Financial Times publisher Pearson, is stepping down at the end of 2012 and will be replaced by John Fallon, chief executive of Pearson’s international education division.
Oct
03
Sainsbury’s strapline falls foul of ASA after Tesco complaint
Posted in: UncategorizedTesco has gained a victory against arch rival Sainsbury’s after contacting the advertising watchdog and calling into question Sainsbury’s ‘Live Well For Less’ strapline.
Oct
03
Practical Furniture Projects – The Ready-made in Design Project is a Handyman’s Dream (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) With the idea in mind that anybody can replicate these designs using items found in their garage, the Ready-made in Design project by Max Kuwertz and Yanik Balzer is approachable and easy to relate…
Oct
03
Richard Branson’s legal challenge vindicated as Virgin Trains keeps franchise
Posted in: UncategorizedThe Government has cancelled its decision to award the West Coast Main Line franchise to First Group, vindicating Sir Richard Branson’s decision to go to court in protest against Virgin Trains’ loss of the contract.
Oct
03
Branson’s legal challenge vindicated as Virgin Trains keeps franchise
Posted in: UncategorizedThe Government has cancelled its decision to award the West Coast Main Line franchise to First Group, vindicating Sir Richard Branson’s decision to go to court in protest against Virgin Trains’ loss of the contract.
Oct
03
Oral-B: International Flight Mouth
Posted in: Uncategorized
“Plaque is hidden between your teeth. ”
Advertising Agency: Beacon Communications/Leo Burnett, Tokyo, Japan
Executive Creative Directors: Keizo Mugita, Masahiko Yasuda, Jon King
Art Directors: Hisamichi Takase, Tomo Tanaka
Copywriters: Keizo Mugita, Minoru Hongo
Agency Producers: Takumi Kubota, Mamoru Tanno
Director / Editor: Hiroki Yamaguchi
Production Producer: Takuma Kinoshita
Oct
03
Pfizer Mareol: Bus, Boat, Airplane, Car
Posted in: Uncategorized
“Prevent motion sickness
Mareol”
Advertising Agency: McCann Bogotá, Colombia
Chief Creative Director: Samuel Estrada
Creative Director: Eduardo Angel
Art Directors: Andres Moncayo, Camilo Urrutia
Copywriter: Alejandro Zarate
Illustrator: Andres Moncayo
Oct
03
Guinness: Caterpillar, Woodpecker, Spider, Firefly
Posted in: Uncategorized
“Some are made of more.
Guinness”
Advertising Agency: AMV BBDO, London, UK
Director: Peter Thwaites
Executive Creative Director: Dave Buchanan
Art Directors: Ant Nelson, Alex Grieve
Copywriters: Adrian Rossi, Mike Sutherland
Producer: Ciska Faulkner
Agency Producer: Olly Chapman
Post production: The Mill
Photographer: Nadav Kander
Print Producer: Kirstie Johnstone
Production: Gorgeous
Oct
03
Lucerne House
Posted in: UncategorizedSituée près d’Auckland en Nouvelle-Zélande, cette splendide villa contemporaine appelée sobrement « Lucerne House » a été pensée et conçue par le studio d’architecture et design Daniel Marshall Architects. Plus d’images de ce projet moderne et raffiné à découvrir dans la suite de l’article.
Oct
03
Beautiful Braced Beds – Trusscot by U-Type Incorporates Thoughtfulness into Auxiliary Furniture (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Trusscot by U-Type Design exhibits a distinctively well-considered system of construction and aesthetics that is seldom found in an object such as this. Intended only for occasional use when…
Oct
03
See-Through Sack Dresses – Stella McCartney’s Spring/Summer 2013 Pieces Hang Loosely (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Stella McCartney’s Spring/Summer 2013 collection was presented at none other than Paris’ Fashion Week. The assortment of orange, green and blue-hued dresses hung loosely on the models,…
Oct
03
Bajaj Mini CFLs from Touchstone, Mumbai
Posted in: UncategorizedAdvertising Agency: Touchstone Advertising, Mumbai, India
Creative Director: Adi Upadhyay
Art Directors: Adi Upadhyay, Salil Dandekar, Kailash Chaudhari
Copywriter: Adi Upadhyay
Illustrator: Deepak Khapare
Photographer: Vishal Bhosle
Oct
03
Cornelius Trunchpole is Gabriel Miller
Posted in: Uncategorized
For two and a half years, Cornelius Trunchpole had the entire ad industry following his antics. We guessed many times as to who was behind the figure but we were wrong every time. Today, Cornelius has revealed himself to be Gabriel Miller, a copywriter from London who worked at TBWA London for four years and now freelances for Chevrolet and Coke.
Check out this AdWeek Six Questions interview to meet the man behind one of the longest running, most interesting social media sagas ever created. We salute you, Gabriel!
Oct
03
Double-Exposed Film Photography – The People vs. Places Series is the Battle of the Photographers (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The People vs. Places photo series could be regarded as a battle between two photographers or it could easily be viewed as the coming together of two exceptional talents for one single vision….
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