Hasta La Creative!

Over the years, the integration versus unbundling debate has raged on within the advertising industry. One side would argue it’s best to have all necessary expertise under one roof. Others would argue it’s best to create or partner with entities that offer specialized focus. The integration camp would claim their approach provides for better collaboration. The unbundling camp would argue their approach provides better expertise and greater efficiencies. They are both right. And they are both wrong.

Both specialization and integration have their benefits. But what’s most important is working together in the best possible way to garner the best possible results for clients. If that’s integration, great. If that’s unbundling, great. We’re not here to debate the finer points of either camp. We’re here to offer up some real-world insight into how real-world agencies are tackling real-world problems.

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Max Kuwertz et Yanik Balzer de la Köln International School of Design ont développé plusieurs objets de design en transformant les produits ordinaires, en objets aux usages différents et à l’apparence nouvelle. Une série d’objets drôles et fonctionnels qui peuvent être facilement reproduits à découvrir dans la suite.

(TrendHunter.com) Add a hint of rustic modern to your house or apartment with a super-stylish Wooden Rug. This awesome decor piece comes from the Ruckstuhl, who have named the design Legno-Legno. It’s an easily…

Stylist, the free women’s weekly title, attracted a record £1m in advertising in just one month, according to media buyers.

Marketers have accepted that social media is now a fundamental part of brand building but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.

In this report, part of the Adrants whitepaper series, Forrester identifies three ways in which social media can help marketers’ brand building efforts by: 1) building a relationship to become more trusted; 2) differentiating through an emotional connection to become more remarkable and unmistakable; and 3) nurturing loyal fans to become more essential.

Download this report now and learn how social media can positively change your brand building.

Chairs, doorbells, bridges, airplanes. These are things that people use to get together and connect. Facebook is also something that over a billion people around the world use to connect with one another. http

Advertising Agency: Wieden & Kennedy, USA

Focus sur le « Subsix Underwater Club », qui est le premier club au monde conçu pour passer une soirée sous l’eau. Avec tous les attraits d’un club classique, ce lieu très insolite situé au Niyama Maldives permet de danser toute la nuit au milieu des vagues. Plus d’images dans la suite de l’article.

Identify startups that are working on big and particularly difficult problems for your organization that you can't or won't solve.

This week Bitch hears from the annual cricket match between teams headed by Sir Martin Sorrell and CHI founder Johnny Hornby, uncovers a media high-flier’s literary ambitions and settles down to watch the life and times of Dennis Publishing’s Felix Dennis.

Consumers don't love political ads, but a survey shows that for many, online versions fall between a necessary evil and a useful resource.