Adam & Eve/DDB scooped the Grand Prix at the IPA Effectiveness Awards 2012 for its John Lewis campaign, while Abbott Mead Vickers/BBDO won half of the Special awards handed out.
(TrendHunter.com) Sandra Jawad beautifully captures a stunning array of emotion in each photorealistic painting she makes. Each painting highlights a female persona, whether it be a celebrity or a model, Sandra Jawad…
Pandora is finally adding more features from its desktop experience to its mobile apps as it looks to cater to the growing number of its listeners who have never used the web version of the streaming radio service.
“Most Pandora users now have never used Pandora on the desktop,” said Pandora Chief Marketing Officer Simon Fleming-Wood.
What percentage of users exactly, he wouldn’t say. But more than 50% of Pandora’s registered users — which the company says now number more than 175 million — have never logged onto the desktop service, he said. And more than 75% of Pandora listening hours now come from people using the service on phones, tablets, or other connected devices.
Hurricane Sandy forced Google to cancel its New York City Android launch event scheduled for Monday morning, but it didn’t stop the company from announcing a trio of new mobile devices that should cause Apple to sweat: the Nexus 4 smartphone and the Nexus 7 and 10 tablets.
The announcement of the three new devices illustrates the computing industry’s three-bears approach to mobile content delivery; companies are producing complementary devices that vary in size and are built to access specific kinds of content.
To market its new fleet of devices, Google teamed up with Boston-based advertising agency Mullen to release this advertising campaign about Google’s Siri-like search capabilities, using the tagline “Ask Me Anything.”
Advertising Agency: David&Goliath, El Segundo, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Associate Creative Director/Copywriter: Jason Rappaport
Associate Creative Director/Art Director: Kristian Grove Møller
Executive Broadcast Producer, Managing Director: Carol Lombard
Sr. Producer: Nicolette Spencer
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Justin Manfredi
Account Supervisor: Stacy Garibay
Account Executive: Ashley Standridge
Director of Strategic Planning: David Measer
Senior Strategic Planner: Steven Garcia
Strategic Planner: Armando Potter
Production Company: PrettyBird
Director: Paul Hunter
Director of Photography: Don Davis
Head of Production: Leslie Evers
Executive Producer: Ali Brown
Producer/Line Producer: William Green
Editing House: Spinach
Managing Director/Editor: Adam Bright
Editor: Ben McCambridge
Assistant Producer: Jonathan Carpio
Assistant Editor: Art Castle
SPX: Alterian Inc.
Supervisor: Tony Gardner
Car Prep: Car Prep Inc.
Telecine: Co3 Colorist: Stefan
Post Production: Method Studios
VP, Production/Senior Executive Producer: Stephanie Gilgar
VFX Supervisor: Ben Walsh
VFX Producer: Pip Malone
CG Supervisor: Ben Walsh
Compositing Supervisor/Flame Lead: Dominik Bauch
Sound Design: 740 Sound, Eddie Kim
Audio Mix: Play Mixer: John Bolen
“Free delivery! Dank!
2nd hand furniture”
Advertising Agency: DDB&Co. Istanbul, Turkey
Creative Director: Karpat Polat
Art Director: Cihangir Gümü?
Copywriter: Melih Edi?
Illustrator: Cihangir Gümü?
Advertising Agency: adam&eveDDB, UK
Executive Creative Director: Jeremy Craigen
Art Director: Rob Messeter
Copywriter: Mike Crowe
Business Director: Paul Billingsley
Account Director: Charlotte Evans
Photographer: Norbert Schoerner
Advertising Agency: McGarrah Jessee, Austin, TX, USA
Art Director: Michael Anderson
Copywriter: Derek Bishop
Illustrator: Eric E. Cash
Photographer: Nils Juul-Hansen
Production Company: Arts and Labor
In a nice Halloween-themed outing, AT&T, with help from BBDO, has discovered ghostbombing. Previously escaping discovery, it seems ghosts have been photo bombing our mobile device pictures for, well, ever. With the HTC One X’s ability to take pictures from a video, we can now see that ghosts having been having the time of their long lives toying with us as we mug for the camera.
In the video below, fictional PhD Leslie Enlow lets us in on ghosts’ devious behavior and how, with the HTC One X, we, too, can see if ghosts are photobombing us.
In a nice Halloween-themed outing, AT&T, with help from BBDO, has discovered ghostbombing. Previously escaping discovery, it seems ghosts have been photo bombing our mobile device pictures for, well, ever. With the HTC One X’s ability to take pictures from a video, we can now see that ghosts having been having the time of their long lives toying with us as we mug for the camera.
In the video below, fictional PhD Leslie Enlow lets us in on ghosts’ devious behavior and how, with the HTC One X, we, too, can see if ghosts are photobombing us.
(TrendHunter.com) With the recent development of a giant hurricane headed towards the US Mid-Atlantic coast, Google has put together a Hurricane Sandy Crisis Map that predicts where the storm is headed.
Not only is…
(TrendHunter.com) Despite the somewhat boyish fashion featured throughout the SCMP Style Magazine ‘Awaken The Senses’ editorial, the looks are completely feminine. The masculine elements simply suit the…
For the past few years, just about every agency in adland has been sprinting toward “getting digital.” That’s entailed investing massive resources into learning, advising clients about the constantly evolving digital-media landscape, recruiting staff steeped in social media and mobile, and training staff without those chops.
But now one shop is trying to undo that whole mentality.
A shop in Stockholm, Sweden named Honesty today announced that it is getting rid of all the digital roles in a bid to ensure that everyone working there feels responsible for all creative output — regardless of whether it appears on TV, in a magazine, on Facebook or a mobile phone.
Continuing its foray in to the surreal world of mystique, intrigue, noir and the just plain ridiculously highbrow, H&M is out with another branded film starring models Heidi Mount and Matt Clunan who bring a hipsteresque noirism to the dropped glove scenario which, for no apparent reason, ends with Mount naked on a couch.
The work follows jumP-produced work which featured The Killing’s Joel Kinnman and, separately, that Blue Velvet film featuring Lana Del Ray.
It seems H&M has one upped Target’s fanciful Tar-Jay approach to up-scaled discount shopping. Here H&M is going for something much more far-reaching. For what we don’t know but we’re going to enjoy the ride while it lasts.
Hurricane Sandy, which is expected to batter 18 states with wind, rain and even snow, may extinguish Halloween plans for millions of consumers, but she has arrived too late to hurt retail sales for Halloween.
The National Retail Federation predicted Halloween spending would reach $8 billion, with the average person doling out about $80 on decorations, costumes and candy. A record seven in 10 Americans reported that they plan to participate in Halloween activities. While the storm could affect the number of children celebrating the holiday on Wednesday, the vast majority of retail sales have already taken place, said Kathy Grannis, a spokeswoman for the NRF.
“Even with last-minute shoppers, the majority of shoppers likely shopped this weekend before the storm was around,” Ms. Grannis said. “It will likely have an impact on small retailers who are specifically in the business of Halloween . . . and bars and restaurants who were planning Halloween events. If they don’t have locations across the country, they’ll likely feel the pinch. For large retailers and chain stores, this is not going to impact their bottom line.”
Apesar da febre, e de ter uma versão ou outra instalada no meu iPhone, jamais passei mais de meia hora jogando “Angry Birds”. De qualquer forma, com a versão “Star Wars” que será lançada em 8 de novembro, a Rovio vai facilmente me tomar outro dólar.
O novo game da franquia, apesar de comemorado pela base de fãs, é alvo de controvérsia entre os fiéis seguidores da criação de George Lucas. Porém, vamos combinar que a LucasArts já abriu a porteira faz tempo, e não vai ser um jogo casual para smartphone que vai piorar o mercantilismo sem escrúpulos de tudo o que envolve Jedis e Siths.
A Rovio revelou hoje o primeiro trailer que traz a jogabilidade de “Angry Birds: Star Wars”. Ainda sem muitos detalhes, a empresa promete um vídeo completo sobre os modos de jogo em 5 de novembro, três dias antes do lançamento.
O app será lançado para iOS, Android, Windows Phone, Kindle Fire, Mac, PC e Windows 8.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
A recent story by Ned Martel in The Washington Post asked whether the current political campaign ads could benefit from what he characterized as a “Mad Men Touch.” It certainly touched on a sore spot for all of us who work at mainstream advertising agencies in the Washington area. Friends often ask, “Do you do political advertising?” And the answer is always a resounding and heartfelt “no.” Sure, some mainstream ad folks will take a leave of absence to work on a campaign they’re particularly passionate about. That was the case with my former boss, David Angelo of David&Goliath in Los Angeles, when he worked on the Clinton campaign. But generally speaking, political advertising is an entirely different animal from what we do every day.
As someone who spent many years working in Los Angeles fielding the question, “Do you do movie advertising?” my current situation is freakishly similar. Much like elections, movies have a finite window. An election day. An opening weekend. You either win or lose and it’s over pretty quickly. No time to build a brand. No time for trial and error. Beyond that, much like elections, movies are ego-driven. A producer, a director, a star, has final say. You can do a million iterations of clever ads, but at the end of the day, you can bet that it’s going to read something like, “Barbra Streisand is Yentl!” Candidates and powerful campaign managers are no different. As are billionaires with deep pockets and an axe to grind.
Nevertheless, there’s all that money. Candidate and issue campaigns spend billions and billions of dollars in a brief timeframe. What agency wouldn’t want a piece of that pie? How can you leave that on the table without at least giving it a try? It really comes down to whether you want to rip your agency apart, change all of the procedures you’ve put into place, forget the customary checks and balances and just go all out for several months in hopes that the collateral damage to the agency and your existing clients will be worth it in the long run.
Well this billboard certainly wouldn’t have lasted long in the middle of Sandy. Thankfully, it’s far from her path in Minneapolis. Created by Baldwin& for Burt’s Bees’ Intense Hydration moisturizing cream, the 11 ‘ X 6’ billboard was covered by 1,300 $30 sticky note coupons created a “dray and flaky” look that, once removed, revealed a woman whose skin was smooth and youthful.
Check out the time lapse video of the project which was posted on the brand’s Facebook page and on YouTube.
To show the hydrating effects of the all-new Intense Hydration face care line from Burt’s Bees, we re-imagined the typical “Before & After” demonstration by constructing a billboard using thousands of coupons. Then we let the power of curiosity take it from there.
Advertising Agency: Baldwin&, USA
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
