Hasta La Creative!

Há 1 ano, a marca de água Contrex fez dezenas de mulheres pedalarem em troca de um strip-tease digital. Dessa vez, em uma nova ação, eles tornaram a ideia mais “palpável”.

Uma projeção de incêndio aliada com bicicletas ergométricas que jogam água, ajudaram a mulherada a queimar 2000 mil calorias enquanto “salvavam” homens semi-nus.

A ação aconteceu em Paris em 6 de setembro, e foi transformada no vídeo que você assiste acima. Difícil vai ser repetir o sucesso da iniciativa original, que acumula mais de 16 milhões de views (somando as versões em francês e inglês no YouTube).

A criação é da agência Marcel.

Post originalmente publicado no Brainstorm #9
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Cheez doodles is Sweden’s most popular snack. And they are crispy and fresh! Still, some people like to enjoy their cheez doodles a day or two after they have opened the original bag, this because it creates a more chewy cheez doodle. The most common technique is to let an open bag sit out on the kitchen table for a while to generate chewiness. The problem with this technique is that the cheez doodles are exposed to people with sticky fingers, resulting in fewer snacks for fans of chewy cheez doodles. To help these fans OLW decided to create The Chewy Bag. The Chewy bag is custom made to create chewy cheez doodles and keep them safe at the same time. Small air holes create the chewiness and the zip-lock keeps sticky fingers out.

Advertising Agency: JMW kommunikation, Stockholm, Sweden
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
Art Director: Jonas Böttiger
Account Director: Björn Mellstrand

Bombardier, the Wells & Young beer, has had one of its idents for its sponsorship of primetime on UKTV channel Dave banned for linking sexual activity to an alcoholic drink.

Mondelez International, the snacks business spun out of Kraft Foods which owns Cadbury, has created a new chocolate bar combining Cadbury Dairy Milk and US brand Oreo.

Sony is launching a James Bond-themed commercial during next week’s ‘X Factor’ for the launch of its Xperia smartphone.

(TrendHunter.com) Megan Toro of Modern Textures created a stunning collection of wooden wall art that is sure to spruce up any room. This beautiful series of patterned colorful strips is made entirely from upcycled…

Channel 4 is using Twitter to promote the start of the new series of ‘Fresh Meat’ and will host a live-stream question-and-answer session with actors Jack Whitehall and Joe Thomas on the social network tomorrow (9 October).

Advertising Agency: Havas Worldwide, Sydney, Australia
Executive Creative Director: Steve Coll
Creative: Lucas Jatoba
Head of TV: Monique Pardavi
TV Producer: Alex Little
Editor: Beau Simmons

Dixons Retail, the group behind Currys and PC World, is closing its online-only business Dixons.co.uk to concentrate on its multichannel offering.

EasyJet has brought a price tag back to its TV advertising in a new spot created by VCCP, called “holiday moments”, as part of its ‘Europe by easyJet’ work.