(TrendHunter.com) The Hundreds “Man vs. Beast” Lookbook for Winter 2012 is a great launching point for the brand’s new collection. The new collection will be released on October 25th at major flagship…
(TrendHunter.com) Display your love for Japanese paper folding by dressing your Apple tablet in the Incase iPad Origami Jacket. This foldable cover protects your beloved electronic device and folds to create a stand…
Golden Moon est une énorme structure architecturale temporaire qui imite une lanterne géante. Le dôme a été conçu par les architectes Kristof Crolla et Adam Fingrut, dans le cadre du Festival de Lee Kum Kee Wonderland Lanterne à Hong Kong. Un spectacle son et lumière, à découvrir en images dans la suite.
(TrendHunter.com) The human body is able to fold and crumple itself into many unbelievable positions, which is shown in this collection of contortionist photo spreads.
Models test their skills, wrapping themselves…
(TrendHunter.com) Sizable statues are more than just works of art, they are landmarks and wonders. The most famous of these is probably the Statue of Liberty, but there are many more that are lesser known. They range…
(TrendHunter.com) The Julius Ryan Karsten by Advan Matthew portrait series graces the October 2012 issue of August Man magazine. The stunningly monochromatic editorial captures Julius in-studio as he sports a retro…
(TrendHunter.com) View the fairy tale vision of the Tim Walker Story Teller presentation for an uplifting and quirky take on reality.
Known for creating the most fantastical scenarios, Tim Walker’s new…
(TrendHunter.com) ‘The Fashion’ Glamoholic magazine issue highlights suggestive menswear looks modeled by Ford’s Andre Ziehe. Andre is captured by the lens of photographer Sean P Watters, who shoots…
(TrendHunter.com) These Etsy Halloween products show off just how creative sellers on the craft site can be. With a huge variety of products and themes, nearly every costume idea can be complemented with a purchase…
Na escola, todo mundo aprende o significado das cores e design das bandeiras de países, estados e municípios. O modelo da nossa bandeira brasileira, por exemplo, foi adotado em 1889 e traz em suas cores o verde das matas, o amarelo do ouro, o azul do céu, o branco da paz e uma estrela para cada estado, mais uma para o Distrito Federal. Isso a gente aprende na escola, depois cresce e começa a pensar em como seria a bandeira se a realidade atual fosse levada em consideração na hora de criar uma nova identidade visual. Esse questionamento, acredite, é mais comum do que se pensa. O Museu de Arte Moderna de San Francisco propôs a alguns criativos que pensassem em projetos de rebranding dos Estados Unidos.
Um destes projetos é a criação de uma nova identidade visual para as bandeiras dos 50 estados norte-americanos, levando em conta a realidade atual do país. A proposta do estúdio MGMT Design coloca nas bandeiras a preocupação com o alto custo com a saúde – se as pessoas vivem mais, gastam mais com hospitais e remédios -, o tamanho médio das moradias, os 15 minutos de fama, o domínio do McDonalds no mercado de fast food, a etnia dos presidentes norte-americanos, etc.
O significado de cada uma das bandeiras pode ser encontrado aqui. E no Brasil, como seria esse projeto?
[Via]
Post originalmente publicado no Brainstorm #9
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Is Anheuser-Busch InBev planning to follow up Bud Light Platinum with Budweiser “Black Crown?”
The brewer has asked for and received approval for a proposed label for the higher-alcohol Bud line extension, described as a “golden amber lager” that is “distinctively smooth and beechwood finished,” according to this application with the Alcohol and Tobacco Tax and Trade Bureau.
The brew is listed at 6% alcohol by volume, which would put it a full point above regular Budweiser’s 5% ABV, and match the alcohol content of Bud Light Platinum, which was launched in early 2012 and has found early success. AB-InBev declined to comment on the Black Crown application.
A former government minister got it right when he likened Chinese state-owned automakers’ joint ventures with foreign companies to “opium.”
Like the addictive drug that makes its users feel happy for a short time but undermines their health in the long run, joint ventures enable state-owned automakers to generate profits but have made them lazy and reluctant to invest in the resources to make their own brands successful.
The former minister used the opium analogy last month at an automotive forum to highlight the financial dependency of China’s state-owned automakers. Perhaps out of discretion, he did not add one unpleasant truth: The state-owned automakers’ addiction to this “opium” has become incurable.
Chinese retailer Yihaodian takes its battle for customers to the real world, with a clever guerilla stunt by Ogilvy & Mather. The company “launched” 1,000 stores seemingly overnight, located in front of Chinese landmarks, and in some cases, in front of brick-and-mortar supermarkets.
The catch: They aren’t real. They exist only in the virtual world, and consumers can see, visit or shop at them using an app (https://itunes.apple.com/us/app/wu-xian1hao-dian/id561927089?ls=1&mt=8) while they are physically present at the “location.”
“We want to create buzz and raise awareness of Yihaodian’s more convenient shopping offer. While traditional offline retailers are desperately trying to move their businesses online, we thought we’d do just the opposite … and give the game an interesting twist,” said Ogilvy Shanghai managing director Yuan Yong in a statement.
Christoph Malin é um fotógrafo austríaco que resolveu pegar algumas imagens feitas pela Estação Espacial Internacional da NASA e editá-las tendo Tron como inspiração. Apaixonado pelo filme original de 1982, Malin tinha o sonho de recriar algumas cenas do longa-metragem, especialmente as corridas com motos de luz.
Em ISS Startrails – TRONized, o fotógrafo sobrepôs as imagens usando o programa StarStaX para criar trilhas com as estrelas. O resultado são sequências com um visual deslumbrante.
Para montar o vídeo, Malin conta no Vimeo que ainda usou o Apple Motion e Final Cut Pro X.
Post originalmente publicado no Brainstorm #9
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Eight years ago, at the end of a long and much-watched process, one of the world’s biggest banks, HSBC, consolidated creative advertising, media and direct marketing with a single holding company: WPP.
Now, it’s looking elsewhere.
“HSBC has begun a review of its strategic advertising and media partners, which is expected to conclude at the end of the first quarter of 2013,” a spokesman for the bank told Ad Age in a statement. “This closed review, in which participation is by invitation only, is not a creative ‘beauty parade’ and HSBC is not conducting any such pitch review.”
It’s hard to believe 2012 is almost over. But we can’t help being excited for the end of the year because that means it’s time again for agencies to show us all the phenomenal work they’ve produced over the course of the year and, just as important, how that work is helping clients’ bottom lines in these challenging economic times.
Ad Age is now accepting submissions for our annual Agency A-List that honors the best shops, regardless of discipline or specialty.
In past years, the top honors have gone to Wieden & Kennedy, McGarryBowen and CP&B. Do you think you have what it takes to join them in being named our Agency of the Year?
Focus sur cette série impressionnante « Inside Google Data Center » par la photographe d’architecture Connie Zhou au coeur des centres de données de Google. Des serveurs et des tuyaux représentant les millions de données échangés sur l’Internet mondial. Un rendu à découvrir dans la suite de l’article.
(TrendHunter.com) Incredible Piccasso-esque artworks have surfaced from Brazil, created by street artist André Muniz Gonzaga. Gonzaga has some serious talent when it comes to graffiti and does it in a very…
Tim Davie, the BBC’s director of audio and music, is to become chief executive of BBC Worldwide, succeeding John Smith who is leaving the corporation after 23 years
Heinz has appointed former Muller Dairy marketing director Lee Rolston as the top marketer of its innovation unit, Explore.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
