L’artiste turc Sakir Gökçebag a imaginé avec talent une série de créations graphiques en utilisant de la nourriture, et ce sans aucune manipulation numérique. Utilisant notamment des fruits comme des pommes ou des pastèques pour créer des compositions géométriques, voici une sélection de ses œuvres.
Gap brand is decreasing its reliance on a main global agency in favor of a roster of agencies tapped on an as-needed basis.
In early 2011, Gap brand tapped Seth Farbman, Ogilvy’s worldwide managing director, as its chief marketer and said the shop would handle its business globally. Now, the brand is looking beyond Ogilvy to shops including Peterson Milla Hooks and AKQA.
PMH, a Minneapolis-based shop, has worked with Target, Kmart and JC Penney. The shop created Gap’s summer “Be Your Own T” campaign and is working on the upcoming holiday campaign. AKQA worked with the brand on its digital Styld.by program.
As GM attempts to take the Cadillac brand global, its ad spending is going digital.
Cadillac has moved 25% of its marketing spending into digital platforms from 17% three years ago as it uses online advertising to build its global brand around its BMW-fighting ATS sedan, said Don Butler, VP-U.S. marketing for Cadillac, between sessions at the JD Power Automotive Marketing Summit in Las Vegas on Wednesday.
“We’re using digital to do things we couldn’t do 15 years ago in terms of establishing and our place and our voice” abroad, Mr. Butler said.
(TrendHunter.com) Modernizing folkloric fashion, the Russian Elle November 2012 Issue features an editorial ode to cultural couture.
Model Irina Vodolazova plays the role of Russian doll in this phenomenal take on…
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– Check out H&M’s new short film featuring Joel Kinnman that’s just dripping with attitude.
– Today JWT New York is launching the second music video in its digital series for Litter Genie. In “I Haz A Pie Row Tek Nic,” Walter and his band of cat friends, The Awful Pawfuls, rock out in an ode to the beloved heavy metal hair bands of our time.
– Who knew surfboards worked on land?
– Ford has just awarded the first of four customized Mustangs to the winners of its Mustang Customizer contest.
BuzzFeed has rapidly built up content verticals around everything from food to politics to celebrities — and now it’s pushing further into the music space, attempting to become a hub not just for “14 Beach Boys album covers,” but a place for music-sharing and discovery.
In partnership with streaming-music service Rdio, the site has added reaction buttons that allow users to react to stories with a song. So for example, if you’re looking at a story about Lana Del Rey being the new face of H&M, you can, in addition to commenting or reacting with an “OMG” or “LOL,” scroll down a bit further and react with a song from a customized playlist by BuzzFeed music editors.
But perhaps more interesting is that with Rdio, BuzzFeed is going to start using both the music channel vertical as well as its homepage as a place where readers can discover new music or hear popular songs through sponsored Rdio posts and units. Visitors to BuzzFeed will be able to listen to Rdio’s top tracks and search for new songs too.
There’s nothing like the smell of fresh-cut grass to conjure thoughts of spring, some sneezing and … a vodka buzz?
Proving that the liquor industry’s thirst for new flavors is nearing a point of absurdity, Pernod Ricard is launching a vodka brand called Oddka, which has one flavor that is inspired by the front lawn. The “fresh-cut grass” offering is described as “crisp, citrusy, sweet and refreshing.” All this and you don’t even have to empty the mower bag.
The other “sensory-pleasing flavors” are: apple pie, salty caramel popcorn, wasabi and “electricity,” which is described as “a bolt of lightning in a bottle — but safer; tickling taste buds and sparking curiosity everywhere.”
Cardmaker American Greetings is reaching out to agencies for creative and media services, Ad Age has learned.
The move comes after Element 79 lost the account prior to being absorbed by Omnicom sibling DDB Chicago in September. The company had been working with Element 79 for creative and Omnicom’s PHD for media since spring 2011. The search process is being managed by Roth Associates and is expected to conclude in January.
A spokeswoman for American Greetings confirmed the review, stating: “American Greetings Corporation, located in Cleveland, Ohio, is conducting a review to select agency candidates for full service (creative, digital and media planning/buying) advertising responsibilities.” It’s not clear if creative and media reviews are being held separately.
Clint Eastwood and Bill Clinton were among the most talked-about speakers at the nominating conventions held earlier this year, but for different reasons. Mr. Eastwood gave a strange, rambling lecture to an empty chair that had some scratching their heads. The former president on the other hand was, well, Bill Clinton. When he’s on, he’s so on that even those who disagree with him have to give him credit for knocking it out of the park.
Now the two are featured in ads being released today. Mr. Eastwood is appearing in an ad for Republican super PAC American Crossroads. Mr. Clinton is appearing in an ad for the Obama campaign. In the Crossroads ad, Mr. Eastwood — striking a tone similar to the one used in Chrysler’s Super Bowl ad earlier this year, says that “America’s been knocked down.” He goes on to say that “Obama’s second term would be a rerun of the first, and our country just couldn’t survive that.”
Mr. Clinton notes similarities between Mr. Obama and himself. “The stuff some folks are saying about President Obama sound kind of familiar. The same people said my ideas destroyed jobs — they called me every name in the book. Well we created 22 million new jobs and turned deficits into surpluses.”
While currently in the controversial category following his dramatic sack of Chicago Bears quarterback Jay Cutler, Detroit Lions’ Ndamukong Suh appears humble, peaceful and lovable in this new Nike Fuelband, in partnership with Path, that has us following Suh through his day as he attempts to crack 6,000 Fuelband points.
Earlier this year, Megan Fox appeared in a sultry ad campaign for Sharper Image. Seems the folks over at the gadget brand liked working with Fox as she’s back and appearing in a new campaign. Fox, who was five months pregnant during the shoot. can be seen sitting on a Sharper Image bed, lounging in a chair and listening to music.
Of her Sharper Image work, Fox said, “I have always been a bit of a gadget geek and into different types of technology. The campaign is a good fit for me because I love electronics.” And we love you. Megan so keep doing your thing.
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With a play on words, U.S. Cotton, with help from Marcus Thomas, is urging women to sleep naked. Well, actually facially naked as in no make up. As in it’s a campaign to urge women to remove their make up before they go to bed. Apparently, 50 percent of women don’t remove make up at night and of those who do, 80 percent do it incorrectly which is said to result in irritation, acne, eye infections and premature aging.
For U.S. Cotton’s Swisspers health and beauty line, Marcus Thomas developed a campaign which asks celebrities and popular beauty bloggers to show their faces make up free. Viewers can vote their favorite with a $10,000 prize being awarded to the winner’s charity of choice.
During a nationwide Twittter event (hashtags #sleepnaked #swisspers) the night of October 17, actress Malika Haqq, recording artist Melissa Gorga, beauty/humor blogger Jodie Rivera (aka VenetianPrincess, one of YouTube’s top beauty channels) and Hollywood makeup artist turned beauty blogger Kandee Johnson each unveiled their makeup-free photo after a teaser?week of promising their followers a revealing?photo of their upcoming participation in the unexplained “National Sleep Naked Night.” Followers can vote for their favorite, up until November 9, at facebook.com/SwisspersCotton.
Throughout the voting, a team of six promotional bloggers will post related content, ranging from regimens for cleaner and healthier skin to campaigning for their favorite Sleep Naked celebrity and her chosen charity (including the Global Down Syndrome Foundation, the Deborah Heart and Lung Center, Girls For A Change, Feed the Children and To Write Love on Her Arms). Followers will also be invited to take the Swisspers Facebook page’s Sleep Naked Pledge.
A commercial production is the meeting point between a wide range of philosophies, personalities and entities in the marketing and advertising universe. The best end product –funny, engaging, beloved and talked-about TV ads — are the result of a lightning-in-a-bottle moment. A group of folks are thrown together for a relatively short period of time and tasked with creating something meaningful, effective and compelling. As I reflect on years of directing commercials and to a lesser extent, music videos, there are five fundamental truths about making commercials that all marketers and ad execs should keep in mind.
Ideas can always be value-engineered. Let the director find the most effective way to execute the commercial idea creatively while staying within budget. Every single choice they make impacts the bottom line. Some executives tend to knee-jerk towards ‘cutting’ line items down to make the budget work. That may be a recipe for disaster, resulting in the spot falling flat or just missing the mark. I always try to get a sense of the rough budgetary limitations early on. This way I can search for streamlined choices which maximize effectiveness of the idea and save on costs in one stroke. I want to find those creative choices which can help the budget work while simultaneously positively impacting the idea’s effectiveness and the client’s results. One example that comes to mind of this in action is the now iconic “The Most Interesting Man in the World” spots for Dos Equis, which include budget-conscious, but successful, table-side imparting of wisdom from the character that are as memorable and effective as the more expensive flashback montage commercials in the same series. That’s value engineering, my friends!
Point of view is everything. It takes a ton of contemplation and focus to drill down good creative and find the most effective point of view. Often times, the point of view determines whether the idea lives or dies on screen, or whether it’s funny or not. Audiences are sophisticated in ways they don’t even realize. They have acute sensors and are hyper sensitive to point of view and the rules of comedy. They immediately know when something works and when it doesn’t, even if they don’t know why. Can you imagine, for example, those frenetic, campy, tongue-in-cheek and wildly popular Old Spice commercials being approached any other way? Me either.
We all agree that diversity is not only important to this industry, but something we struggle with. For this conversation, we often discuss the differences of gender, race and lifestyle. But what about diversity of thought?
Diversifying our industry with women, minorities and people with varying lifestyles was the right thing to do. And the smart thing. Each of these groups represents large portions of the population and market. The better you understand the people you’re talking with, the more successful you’ll be.
As we search to create original ideas, we benefit from a talented, diverse mix of people who will bring different experiences and ideas into the room. It’s one of my favorite things about advertisinghow different we are, yet how little that matters to each of us as we work together toward a common goal.
Over at BuzzFeed, Copyranter makes a great point about a recent breast cancer awareness ad from Lowe Porta, Santiago writing, “So, the spot is targeting men. Fine. What do you think the number of male viewers who jerk off to the ad will be compared to the number of male viewers who actually ask a woman to get a breast exam?”
While we may never be able to conduct a scientific study to determine the likelihood of this scenario, one thing is clear; this ad sexualizes breast cancer. Now it’s hard (OK, difficult) not to sexualize breasts most of the time, especially in advertising. After all, breasts are fun. Breast are soft. Breasts bounce. Breasts make us feel good. Breasts excite us.
All perfectly acceptable reactions. But when we are talking about cancer, sex is really the last thing we are (or should be) thinking about. I’ll be the first to admit I love ads that feature breasts front and center and I’d stare at them all day long if I could (supposedly, it’s therapeutic) but I think this detracts from the seriousness of the message. Thoughts?
In an appearance far less awkward and devoid of empty chairs, Clint Eastwood appears in an American Crossroads ad touting Governor Mitt Romney for President. In the ad, Eastwood says, “Obama’s second term would be a rerun of the first, and our country just couldn’t survive that. We need someone who could turn it around fast, and that man is Mitt Romney. There’s not much time left, and the future of our country is at stake.”
Of his participation in the ad, Eastwood said, “I did the ad because I’m concerned for our country. I really believe Mitt Romney is the kind of leader we need right now. He’s an experienced businessman, and he knows how to work with people to fix problems. It’s time to give someone else a chance to fix our country.”
The ad debuts today in Colorado, Florida, Iowa, Nevada, New Hampshire, Ohio and Virginia.
Wait, what? You think it’s rude to ask a lady her cup size? Hey, get your mind out of the gutter. All we want to know is, well, what cup size a lady prefers. Get it? It’s simple, right? Not rude. After all, there’s nothing wrong with offering a lady a cup of coffee, right? That’s all Blush Lingerie wants to know. Harmless, right?
(TrendHunter.com) Enticing with its boldly sleek aesthetic, this Fall 2012 Fault UK editorial adds allure to noir fashion.
Models Natascha Hey and Igor Augusto make for a passionate duo in this editorial spread….
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
