(TrendHunter.com) Top model Karlie Kloss has a lot of class, which is accentuated in the Acne Paper No. 14 editorial. Embracing a vintage look, complete with a sepia-like filter on each photo, the American brunette…
Employees across a business should be given the time, tools and resources to be “their own head of innovation,” according to Nick Lansley, head of research and development at Tesco.
Le célèbre collectif Universal Everything nous propose cette superbe installation appelée « Made By Humans » pour le Hyundai Vision Hall, situé en Corée du Sud. Visuellement très réussie, cette projection est à découvrir en vidéo HD dans la suite de l’article. Le tout sur le sound-design de Simon Pyke.
(TrendHunter.com) The XOXO The Mag ‘Rising Sun’ cover shoot is simple enough that people might mistake it for a minimalist photoshoot that focuses entirely on the clothes. While that might be the case to…
(TrendHunter.com) It’s always annoying when your phone battery dies when you’re in the middle of an important call, but the Wrist Watch Pattern Portable Battery will give your phone that extra bit of…
Rimmel London, the cosmetics brand, will be the first advertiser to use ITV’s new synchronised ad format this weekend, when one of its digital ads appears on ‘The X Factor’ app at the same time as an ad is shown on ITV1.
Procter & Gamble Co. and embattled Chairman-CEO Bob McDonald got some relief today as the company easily hurdled a low bar it had set on earnings, beating its per-share forecast and sending the stock up 3.8% to above the $70 mark for the first time since early 2008.
Even so, P&G delivered a 2% organic sales growth rate that, while at the top end of its forecast, trailed most competitors that have reported earnings for the most recent quarter, including Unilever, Colgate-Palmolive Co., Kimberly-Clark Corp. and Reckitt Benckiser.
The earnings performance resulted from a combination of coming in at the high end of sales forecasts and lower-than-expected commodity costs, said Chief Financial Officer Jon Moeller.
Freesat, the satellite TV service, is rolling out a campaign that features a character who has had excessive plastic surgery, to illustrate the benefits of its new Free Time on-screen TV guide.
When Chanel hired Brad Pitt as its first spokesman for its signature fragrance, Chanel No. 5, the choice seemed in keeping with the glamorous brand, which had used Nicole Kidman and Audrey Tautou as spokeswomen in the past. But where those ladies starred in ads that were gorgeous mini-films, Mr. Pitt’s commercial has turned out to confuse many viewers.
All the same Chanel No. 5 landed near the top of the Viral Video Chart this week, as its official spot and many spoofs combined to give videos involving the brand 7.4 million views — proving that sometimes even something deemed by most as pretty bad can easily drive awareness, as long as it stars a man twice named “Sexiest Man Alive.”
The copy-driven spot has Mr. Pitt talking about … well, that’s still not clear. To be fair, the language isn’t so far off from rambling fragrance commercials that have come before. But as Mr. Pitt goes on about journeys and fate, the audience sees him look this way from an oddly lit corner, instead of (like most fragrance commercials) other imagery that tells a bit more of a story. As a result, the whole thing is awkward, confusing and ripe for parody.
Focus sur Tony Ziebetzki, un graphiste berlinois qui a eu l’excellente idée de composer un alphabet en scannant divers découpages pour obtenir autant de rendus différents que de lettres de l’alphabet. Un travail visuellement impressionnant et très inspirant à découvrir dans la suite de l’article.
BlowUp Media UK managing director Dominic Gesua has left the outdoor company
Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today.
Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and an increase in print circulation prices in the first half, which offset falling print sales. The boost in circulation revenue was nearly enough to overcome the ad drop and a 2.9% decline in other revenue: Total company revenue was down just 0.6% from the third quarter of 2011.
The company, which also publishes The Boston Globe, said it expects overall ad revenue trends in the fourth quarter to resemble the quarter just completed. Circulation revenue should increase in by a percentage in the mid- to high-single digits, it said.
Four radio buyers give their views on the upshot for the big radio groups of the Rajar radio listening figures for the third quarter, during which time the London 2012 Olympic and Paralympic Games may have impacted habits.
Microsoft is preparing to launch its biggest period of sustained global marketing activity in its 37 year history, with a series of ads that will promote individual products and their life enhancing capabilities, according to a senior insider.
The world wide web is “subtly” shifting to revolve around consumer needs, while Microsoft wants to “change the dialogue” when it comes to using consumer data for advertising purposes, says Dave Coplin, chief envisioning officer at the software and technology giant.
(TrendHunter.com) For the fans who were too slow in chasing down some MLB World Series tickets, these sporty food recipes will help ease watching the baseball game from home and provide a great snack during halftime….
Standard.co.uk, the London Evening Standard’s website, suffered a double digit fall in monthly users and average daily browsers in September, worse than any national newspaper website, according to the latest round of digital newspaper websites audited figures.
Le photographe Brian Yen, plus connu sous le pseudonyme de Briyen capture avec talent la métropole fourmillante d’Hong Kong. Avec de splendides photographies à longue exposition, ce dernier parvient à retranscrire avec talent le mouvement dans cette ville incroyable. Plus dans la suite.
Recentemente eu me deparei com um texto sobre Dark Social. O termo, embora seja novo, é algo que muita gente desconfiava (e via) que acontecia mas ninguém havia parado para analisar direito.
Dark Social, nada mais é que todos os referrals que são derivados de um comportamento social mas que não necessariamente vêm do Twitter, Facebook ou Google Plus (mas esse só eu e Cris Dias usamos). São aqueles links compartilhados por emails, Instant Messages, listas de discussão e etc.
Segundo o artigo, o que acontece é: se descartarmos os referrals que vem sites de social media e que hoje são responsáveis por boa parte do tráfego dos sites, começamos a ver que vem muito tráfego de outras fontes que somadas acabam sendo maior que o tráfego vindo do facebook e adjacências e que sua origem também é de compartilhamento.
A grande sacada, na minha opinião, foi que o pessoal da Chartbeat, a empresa que ajudou Alexis Madrigal na obtenção dos dados que não fossem apenas do seu site, simplesmente dividiu esses referrals que não tem uma origem definida em dois grupos:
– Os que vão direto para a homepage de um site ou para uma categoria determinada
– Os que vão para a página de um artigo que geralmente tem uma URL grande demais para ser digitada.
Além de fazer total sentido, o que eu mais gostei foi que essa mudança na leitura dos dados tem muito de comportamento humano. Realmente, ninguém vai ditar uma URL podendo mandar apenas um link por qualquer meio (email, IM, celular, etc) mas aí fiquei pensando, e as URLs encurtadas, como elas são tratadas? Segundo o pessoal da Chartbeat, URLs encurtadas não são tratadas como fonte mas sim o o destino delas é o que conta. Mas aí eu fiquei com a pulga atrás da orelha. Muitas URLs encurtadas podem ser ditadas para outras pessoas e, embora isso não seja comum, já vi acontecer. Poderia distorcer um pouco do resultado mas não muito. Isso na verdade apenas mostra e confirma que existe também uma cauda longa nos acessos a sites.
Mas a parte mais legal disso tudo é a importância do conteúdo. Ele tem que ser compartilhável. Porque sendo compartilhável, ele é a força que vai mover as pessoas a envia-lo para os seus amigos. Não adianta ser um conteúdo mais do mesmo. Ele tem que ser diferente, tem que envolver e comover as pessoas. Tem que fazer com que as pessoas se mexam. Tem que fazer com que as pessoas queiram ganhar alguns pontos com seus amigos mostrando algo novo com o famoso “Viu isso?” ou “Vi esse texto e lembrei de você”. É isso que vai fazer com que ele se espalhe com mais facilidade. É isso que temos que entender sempre. Por mais que seu site esteja otimizado para as redes sociais, quem manda ainda é o conteúdo e você saber o que faz com que a sua comunidade se movimente.
Eu juntei uma série de posts do Henry Jenkins sobre conteúdo compartilhável (Spreadable Media no original) em um ebook para quem quiser se aprofundar no assunto. Tem versão para Kindle e iPad.
E realmente recomendo a leitura dos textos sobre Dark Social no The Atlantic e no Buzzfeed para complementar e ter mais pontos de vista sobre o tema. Ambos são em inglês.
Mas na minha opinião, embora essa nova classificação seja interessante e útil, o que realmente vale lembrar é que conteúdo é importante, porra!
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
