Oct
25
Aircel: Talk
Posted in: Uncategorized
“Let your talk, talk.”
Advertising Agency: Mccann Erickson, New Delhi, India
Art Director: Manu Gupta
Copywriter: Manu Gupta
Oct
25
34 Egyptian Queen Fashions – Draw Inspiration to Create a Cleopatra Costume This Halloween
Posted in: Uncategorized
(TrendHunter.com) This Hallow’s eve, draw inspiration from a famous historical dynasty to create a stunning Cleopatra costume.
Exotic, powerful and beautiful are all characteristics that define the last great…
Oct
25
IAB Engage: What does a data journalist make of brands releasing customer data?
Posted in: UncategorizedBrands’ moves to open up data to customers, under pressure from the Government, will be greeted with “a shrug of the shoulders” by the average person, according to data journalist Simon Rogers.
Oct
25
Kellogg signs deal with C4 to promote Krave
Posted in: UncategorizedKellogg has signed a multimedia partnership with Channel 4 to promote its cereal Krave through TV ads on E4 and Facebook competitions.
Oct
25
IAB Engage: Be ‘agile, fast, work in real time and use data’, says Google’s Mark Howe
Posted in: UncategorizedCompanies that will succeed are “agile, fast, work in real time and use data”, according to Mark Howe, Google’s sales chief, who said technology should be “there when you need it and get out of the way when you don’t”.
Oct
25
Debenhams to launch first Christmas TV campaign in six years
Posted in: UncategorizedDebenhams is to launch a Christmas TV campaign for the first time in six years next month as its profits defy the tough economic climate.
Oct
25
Mindshare lands £7m Anglian brief
Posted in: UncategorizedMindshare has been awarded the £7 million digital media business for Anglian Home Improvements.
Oct
25
Nike sells Umbro for £139m to Iconix Brand Group
Posted in: UncategorizedMark Parker, Nike’s chief executive, has labelled the company’s decision to sell-off Manchester-based Umbro to US clothing company Iconix Brand Group for $225m (£139m) as “difficult”.
Oct
25
WCRS hands tech role to Anderson
Posted in: UncategorizedWCRS has hired Jason Anderson to the new role of head of creative technology.
Oct
25
Reality check – September 2012
Posted in: UncategorizedAdam & Eve/DDB’s latest spot for John Lewis was the most-liked ad of September and also managed to garner a healthy percentage of online conversations about advertising. Otherwise, there was precious little crossover between ads that were remembered by viewers and those that were liked or chatted about online.
Oct
25
IAB Engage: Brands ‘must be authentic’ for Twitter success, says CEO
Posted in: UncategorizedTwitter is planning to “significantly expand” the interest based targeting on its ad products, according to its chief executive Dick Costolo, who says that brands “must be authentic” to be successful on the platform.
Oct
25
Karmarama hires Hill to oversee planning
Posted in: UncategorizedKarmarama has further boosted its senior team by hiring Dan Hill, AKQA’s planning director on the agency’s Nike account, as its first head of planning.
Oct
25
ITV and Sky Media tipped to outperform ‘falling market’
Posted in: UncategorizedMedia agencies expect the TV ad market to decline by between 2 and 3 per cent year on year in the final three months of 2012 – although ITV and Sky Media are both predicted to outperform the market across the quarter.
Oct
25
The7stars lands Komixx’s £1.5m media business
Posted in: UncategorizedThe 7stars has been appointed to handle the £1.5m media planning and buying account for family entertainment media company Komixx Entertainment and to plan a “seven-figure” campaign for 2013.
Oct
25
Warburtons picks BJL for Free From
Posted in: UncategorizedWarburtons has appointed the Manchester-based integrated agency BJL ahead of a campaign for its range of gluten-free products.
Oct
25
Vallois joins PAA’s management team
Posted in: UncategorizedPartners Andrews Aldridge has boosted its senior team by hiring Paul Vallois as a managing partner.
Oct
25
Friends of the Earth in hunt for agency
Posted in: UncategorizedFriends of the Earth is looking for an agency to create a fundraising campaign.
Oct
25
Pernod Ricard’s Thierry Billot: price cuts are a dead end
Posted in: UncategorizedPernod Ricard’s managing director of brands says creativity and innovation are central to success. Here he discusses the potential of social media and the perils of price promotions.
Oct
25
Volvo calls ad pitch for trucks account
Posted in: UncategorizedThe Volvo Group is looking for an agency to handle the advertising account for Volvo Trucks.
Oct
25
Clas Ohlson opens talks with shops ahead of expansion
Posted in: UncategorizedClas Ohlson, Sweden’s third-largest retailer, is on the hunt for an agency to handle its advertising in the UK as it ramps up its marketing efforts.
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